Summary
Overview
Work History
Education
Skills
Timeline
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Ghadeer Redler

Livermore

Summary

Innovative and strategic content and marketing communications professional with over 10 years of experience leading marketing campaigns that drive engagement and revenue. Expert in developing and executing content strategies aligned with business goals, managing cross-functional teams, and measuring campaign impact. Proven track record of elevating brand narratives through multi-channel marketing.

Overview

13
13
years of professional experience

Work History

Senior Content Marketing Manager

Workday
06.2019 - Current
  • Leading content team members, contractors, and vendors to ensure the successful execution of key initiatives
  • Developing and executing comprehensive content strategies, emphasizing thought leadership, demand generation, and revenue growth
  • Producing executive platform messaging for Workday's Product and Technology leadership team—including AI and ML, new product & technology innovation, security, trust, and privacy
  • Spearheading global video strategy, overseeing the production and management of content programming for Workday's digital broadcast experience, catering to virtual event attendees worldwide (most recent digital broadcast: 8 hrs programming, 10K digital attendees, 160K views)
  • Creating high-quality, engaging content, including blogs, eMagazines, podcasts, videos, feature stories, and keynote presentations, tailored to resonate with the target audience
  • Elevating Workday's brand and technology narrative through multi-channel marketing campaigns on a global scale
  • Collaborating cross-functionally to ensure meticulous planning, execution, and measurement of campaigns
  • Implementing effective SEO tactics to enhance content visibility and drive organic traffic—increasing organic blog traffic by 47%
  • Managing the editorial calendar and operational aspects to ensure the timely delivery of campaigns and content
  • Analyzing and providing detailed reports on the performance of content marketing campaigns, proactively adjusting strategies as needed
  • Recipient of 2023 Q3 Innovator & Outstanding Contributor Award (company-wide recognition).

Senior Marketing Associate, Content Strategy & Brand Development

GE Digital
06.2016 - 06.2019
  • Managed a diverse team of copywriters, contractors, and agencies, ensuring the delivery of high-quality content
  • Developed and executed external marketing content across various platforms, including web, blogs, videos, email, social media, events, and digital and print collateral
  • Amplified GE Digital's brand narrative through strategic, omni-channel storytelling
  • Formulated new brand and product messaging strategies across GE Digital's portfolio
  • Collaborated with cross-functional teams on the strategic planning, development, and execution of integrated marketing campaigns
  • Led demand generation content initiatives to engage, inform, and influence the target audience
  • Maintained brand governance of all external content across multiple teams.

Social Media and Content Strategist

Offleash
12.2015 - 06.2016
  • Strategically optimized social media platforms to enhance the visibility of client products and services
  • Devised and curated content marketing strategies to generate brand awareness
  • Developed and executed strategic social media campaigns for B2B tech clients, while effectively managing a team of social media writers
  • Significantly improved the social presence for clients through data-driven social metrics analysis, insights capture, and best practices integration
  • Conducted in-depth competitive research, audience identification, and comprehensive audits across all social media channels.

Social Media and Content Marketing Specialist

LinkedIn
12.2014 - 12.2015
  • Managed the editorial and social calendar for LinkedIn Sales Solutions, ensuring timely content delivery
  • Led content creation for LinkedIn Sales Blog, Twitter, and LinkedIn Company Page
  • Assisted in the creation of compelling content such as eBooks, infographics, and webinars
  • Designed and executed social campaigns aimed at driving brand awareness, increased website traffic, and generating inquiries to blog, website, and SEO pages
  • Oversaw an online customer advocacy program, resulting in referrals and renewals
  • Developed and executed thought leadership webinars to significantly enhance brand awareness.

Marketing Communications Specialist

Persimmon Marketing
08.2013 - 11.2014
  • Developed and maintained an editorial calendar, consistently delivering engaging blog content
  • Managed effective social media marketing campaigns, achieving optimal brand visibility
  • Created promotional products, including presentations, newsletters, and brochures
  • Fostered strong partner relationships, resulting in increased brand awareness.

Marketing Coordinator, Social Media

San Jose State University
08.2011 - 05.2012
  • Created engaging copy and content for various social media channels
  • Developed and executed strategic social media campaigns, significantly increasing network reach, activity, and social engagement
  • Managed the social media community, ensuring a positive online presence.

Education

Bachelor of Arts - Communication Studies

San Jose State University
San Jose, CA
05.2012

Skills

  • Content Strategy Development
  • Team Leadership & Collaboration
  • Multi-channel Marketing Campaigns
  • SEO & Content Optimization
  • Brand Development & Storytelling
  • Data-Driven Decision Making
  • Digital & Social Media Strategy
  • Project Management

Timeline

Senior Content Marketing Manager

Workday
06.2019 - Current

Senior Marketing Associate, Content Strategy & Brand Development

GE Digital
06.2016 - 06.2019

Social Media and Content Strategist

Offleash
12.2015 - 06.2016

Social Media and Content Marketing Specialist

LinkedIn
12.2014 - 12.2015

Marketing Communications Specialist

Persimmon Marketing
08.2013 - 11.2014

Marketing Coordinator, Social Media

San Jose State University
08.2011 - 05.2012

Bachelor of Arts - Communication Studies

San Jose State University

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Ghadeer Redler