Summary
Overview
Work History
Skills
Accomplishments
Certification
Timeline
Generic

Lava Nosenkis

Toronto,ON

Summary

Results-driven, passionate leader with proven accomplishments in cross-functional program management, with 10+ yrs experience across Saas, CPG, and consumer electronics, in-house and agency.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Senior Brand Operations Manager

Homebase
10.2022 - Current
  • Responsible for company's very first rebrand, including development of new category-breakthrough brand strategy, brand guidelines, compliance and new brand rollout.
  • Manager of all creative operations, including resources, organizational structures, agency partners and fiscal planning.
  • Champion of process improvements within organization, identifying areas for optimization and implementing changes accordingly.

Program Manager

Canadian Tire
05.2021 - 09.2022
  • Brought on to manage and stewart new cross-functional program to develop Brand Design Systems.
  • Enhanced workstream visibility with development of project plans and regular status updates, leading to increased stakeholder engagement and buy-in.
  • Owned all design operations, creative resources and responsible for execution of all creative deliverables on time and on under budget.

Sr Manager, Creative Operations

ecobee
06.2017 - 04.2021
  • Built creative operations department from scratch, reported on quarterly OKRs with the highest excellence, and managed all workstreams.
  • Achieved operational excellence and implemented best practices to manage 7 direct reports and foster collaborative work environment.

Program Manager

LG Electronics Canada
11.2014 - 01.2016
  • Managed in-house creative agency and led development of all programs for LG Appliances, Mobile, and Electronics.
  • Improved program efficiency by streamlining processes and implementing time-saving solutions that were adapted by all external partners.
  • Through RFP brought in vendors to elevate retail marketing presence.

Account Executive Account Supervisor

BBDO
07.2010 - 11.2014
  • Managed all projects for PepsiCo, Bayer and Cara.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication and campaign delivery on time and on budget.

Account Executive

Cundari
06.2009 - 07.2010
  • Provided exceptional project management for Kao, Canadian Breast Cancer Foundation, CMA and Slava Vodka accounts.

Account Coordinator

DDB Canada
06.2008 - 05.2009
  • Provided exceptional account management to Scotiabank International, Aeroplan, Clorox brands, Canadian Blood Services and FedEx accounts with regular status meetings, development of project timelines, and delivery of creative assets.
  • Hired as full-time coordinator after internship.

Skills

  • Cross-Functional Operations Leader
  • Organizational & Structural Changemaker
  • Program Management Expert
  • Multiple Workstreams Owner
  • Post-Mortem Conductor & Reporter
  • Creative Resource Manager
  • Engaging Presenter
  • Focused Communicator
  • Enthusiastic Cat Herder

Accomplishments

  • 2019 Brand of the Year, Strategy, ecobee
  • 2019 Gold Communicator Award, ecobee Black Friday/Cyber Monday campaign; 40% lift in sales y/o/y
  • 2019 AVA Digital Marketing Platinum Award, ecobee Black Friday Campaign
  • ADCC Silver & Bronze Merit, PepsiCo Movember Campaign
  • PepsiCo BRAVO Award, 7UP launch

Certification

  • York University - B.A. Honours, Communications
  • Seneca College - Diploma, Business Creative Advertising
  • Full Circle Connections - Technical Leadership Training

Timeline

Senior Brand Operations Manager

Homebase
10.2022 - Current

Program Manager

Canadian Tire
05.2021 - 09.2022

Sr Manager, Creative Operations

ecobee
06.2017 - 04.2021

Program Manager

LG Electronics Canada
11.2014 - 01.2016

Account Executive Account Supervisor

BBDO
07.2010 - 11.2014

Account Executive

Cundari
06.2009 - 07.2010

Account Coordinator

DDB Canada
06.2008 - 05.2009

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Lava Nosenkis