Gerna Lane Sotana
VANCOUVER,BC
Summary
Accomplished and knowledgeable hospitality professional who excels in project management and proactive networking through internal and external outreach. Possesses exceptional analytical skills, efficient time management, and the ability to identify and initiate sales opportunities, resulting in a positive guest experience.
Overview
12
12
years of professional experience
Work History
Freelance Content Writer
Various
Vancouver, BC
06.2023 - Current
- Improve clients’ sales and brand awareness by managing landing pages, resulting in profit increase.
- Review existing marketing materials by ensuring the copy is concise and customer focused for positive experiences and online reviews.
- Analyze consumer data with research and test variations of online copy, resulting in brand growth and awareness.
- Assess global standards of consumer rights through comprehensive research, deliver results and findings, and make necessary changes to ensure a seamless, worry-free experience.
- Engage online consumers by responding to all inquiries, and creating solutions for a positive association with the brand and/or product.
- Propose marketing strategies to generate public interest by launching and streamlining the flow of landing pages.
Server & Hostess (Part- Time)
Dirty Apron Cooking School
Vancouver, BC
09.2022 - 07.2023
- Provided high-quality service to customers while adhering to BC’s food and liquor laws, and received positive feedback and reviews as a result.
- Conducted training and mentorship for employees through guidance and enforcing standard protocols, which improved communication among staff.
- Worked independently, performing various managerial duties, including class enrollments, money handling, class preparation, and order fulfillments.
- Applied analytical skills and time management abilities by strategically planning seating arrangements and streamlined the flow of service.
- Liaised with kitchen staff to ensure all food dietary restrictions were met, and all guests received high-quality service in a safe environment.
- Alleviated anxiety during wait times to create memorable experiences and additional sales of merchandise and returning customers.
Digital Marketing Copywriter
DFO Global Performance Commerce
Vancouver, BC
06.2017 - 01.2023
- Coordinated with sales and creative teams by producing sales and marketing copy for national brands, products, social media, promotional videos, packaging, user manuals, blogs, and other marketing materials to increase brand awareness and drive sales.
- Monitored SEO analytics using optimization platforms for test variations and SERP tracking, creating a strong online presence, and leveraging against competitors.
- Improved customer experience by testing products, identifying malfunctions or defects, and reporting all issues to the designated departments for customer loyalty and a positive online presence.
- Conducted market research by identifying the needs and wants of customers, and creating marketing materials to increase sales and meet quarterly targets.
- Organized team-building events by connecting with local vendors and businesses to successfully execute the events.
- Engaged with the public online community through social media platforms by creating copy and directing promotional videos, resulting in company loyalty, brand awareness, follower engagement, and boosted sales.
Head Server
Osaka Teppanyaki
Vancouver, BC
09.2012 - 11.2021
- Managed the service team to ensure positive guest experiences and a safe work environment, resulting in customer loyalty and excellent communication within the staff.
- Assisted with business and sales inquiries by promptly responding via phone or email, and successfully put together group packages personalized for each order.
- Maintained restaurant standards by creating and implementing FOH service training courses, supplemented with a guided manual, to improve dining experiences and customer feedback.
- Generated public interest through various social media platforms, and built strong client relationships, which reflected revenue throughout the year and exceeded financial goals during the holiday seasons.
- Applied problem-solving strategies and performed various tasks in a majority of positions to ensure operations executed in a timely manner.
- Launched an initiative to generate sales and meet targets with service competitions, promotional dinner items, and customer loyalty programs.
- Researched and identified premium liquors to maximize profit, which were successfully added to the menu.
- Identified talent within the workplace for mentorship and training, streamlining efficient daily operations and protocols.
Education
Writing For Content Marketing
UBC Extended Learning
Vancouver, BC07.2019
Broadcast & Media Communications
British Columbia Institute of Technology
Burnaby, BC06.2016
Commercial & Narration Voiceover
On The Mic Voiceover School
Vancouver, BC09.2018
Animation Voiceover For Cartoons
On The Mic Voiceover School
Vancouver, BC09.2017
Skills
- Strategic planning
- Problem solving
- Adaptability
- Client management
- Google Suite
- Sales and negotiations
Community Leadership & Volunteer Experience
Writer's Exchange After School Literacy Program |Vancouver BC, |September 2021 - Present
- Assist with events to promote and fundraise WE organization by running various activity stations for local contributors and donors resulting in partnerships and donations.
- Create a safe and respectful environment for under- resourced children and youth.
- Support students with reading, writing, and completing school assignments.
- Assist with after school pick up and drop off.
BC Children & Women's Hospital Sibling Centre |Vancouver BC, | November 2023- August 2024
- Assist with events to promote and fundraise for BCWC by running various activity stations for children and families in intensive care, local contributors and donors; to establish partnerships and donations.
- Provide short-term care for children with a brother or sister who is in care or receiving care.
- Reduce the fear and anxiety siblings may have about their brother or sister’s hospital stay and alleviate wait-time stress on families or siblings
- Create a safe and stimulating environment through creative play, art, and other activities
Timeline
Freelance Content Writer
Various
06.2023 - Current
Server & Hostess (Part- Time)
Dirty Apron Cooking School
09.2022 - 07.2023
Digital Marketing Copywriter
DFO Global Performance Commerce
06.2017 - 01.2023
Head Server
Osaka Teppanyaki
09.2012 - 11.2021
Writing For Content Marketing
UBC Extended Learning
Broadcast & Media Communications
British Columbia Institute of Technology
Commercial & Narration Voiceover
On The Mic Voiceover School
Animation Voiceover For Cartoons
On The Mic Voiceover School
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