George Malika Masaba
Burlington,Canada
Summary
Highly accomplished leader with 18 years solid Technical Product Sales, Service, Business and Product development in Water and Energy Sectors. A high-energy executive who combines business perspective with technical acumen, strategic thinking, and strong operational skills. A leader and a motivator - able to bring together people and perspectives to reach consensus and create out-of-the-box practical solutions. Worked on Grundfos AQTAP and AQPURE from Concept to Commercialization and set up the Sales and Service Partners network. Worked with Grundfos distributor as Grundfos products coordinator marketing Grundfos solutions to Water utilities, Manufacturing Industries, Consulting engineers, conducting relevant trainings, Installing Grundfos Wincaps, andDeveloping BOQs. Has a deep knowledge of and relationships with key players in the industry.
Adept individual with more than 18 years working as aManager for $ 1m revenue-generating business. Determined and experienced in mentoring and challenging team members to meet and exceed company goals.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Non-Executive Director
Prescare Nursing and Healthcare Agency Canada
04.2020 - Current
- In charge of Business Expansion portfolio, Expanded the business in Manitoba Province by 300%
- Developed Market entry and business strategy for New Brunswick, Alberta and Ontario.
Head Group Business Development
Sterling and Wilson (www.sterlingandwilson.com)
12.2016 - 04.2023
- Responsibilities & achievements: Transmission Lines and Substation – Successfully closed Supply and Installation of 220 KV Rusumo - Nyakanazi line US$ 17M and Supply and Installation of 220 KV Rusumo - Bugesera-Shango line US$ 15M
- Renewable Energy - successfully closed 100 MW+ Solar PV capacity in East and Sothern Africa from bidding till contractual closure 52MW Kenya (US$ 55M), 54MW Zambia
- (US$ 56M) Monitored customer surveys and feedback and developed corrective actions for service-related issues, such as late commissioning, deliveries and product defects
- Served as point of escalation for complex customer issues, ensuring timely resolution to drive client retention
- Maintained strong relationships with key accounts by ensuring their customer service concerns were addressed quickly and accurately.
- Gained extensive knowledge in data entry, analysis and reporting.
- Worked well in a team setting, providing support and guidance.
- Organized and detail-oriented with a strong work ethic.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Provided professional services and support in a dynamic work environment.
- Self-motivated, with a strong sense of personal responsibility.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Developed and maintained courteous and effective working relationships.
- Identified issues, analyzed information and provided solutions to problems.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Resolved problems, improved operations and provided exceptional service.
- Proven ability to develop and implement creative solutions to complex problems.
- Skilled at working independently and collaboratively in a team environment.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Delivered services to customer locations within specific timeframes.
Regional Sales Engineer
Aggreko International Power Projects(www.aggreko.com)
11.2014 - 11.2016
- Responsibilities & Achievements: Monitored sales team performance and provided training to help reach targets
- Provided excellent after-sales service for key clients by conducting tasks such as product training, scheduling maintenance, and acting as the main point of contact
- Attended monthly meetings with regional sales teams to stay up to date on sales progress and targets achieved
- Delivered product demonstrations for customers to develop an understanding of product functions
- Participated in project activities related to project preparation, appraisal, negotiations, and supervision.
- Analyzed market trends, competitor performance and product strengths.
- Worked closely with sales team on understanding customer requirements, promoting products and delivering sales support.
- Wrote detailed technical documentation for company products.
- Gained customer acceptance by demonstrating cost reductions and operations improvements.
- Oversaw detailed program rollout from initiation to production and sustainment.
- Suggested ideas for product evolution and new product variants.
- Assisted customers in troubleshooting product issues and provided timely technical support.
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with project managers.
- Developed and maintained relationships with key accounts, leading to consistent revenue growth.
- Reviewed customer inquiries to understand project scope while managing internal delivery mechanisms.
- Used effective data analysis and sales strategies to increase win prospect buy-in and demonstrate system benefits.
- Coordinated cross-functional teams to ensure smooth collaboration in complex projects for enhanced results.
- Developed and implemented pursuit plans for opportunities within assigned key accounts.
- Identified potential risks at early stage enabling accurate forecasting and proactive problemsolving.
- Collaborated closely with technical team members for seamless product demonstrations and presentations.
- Designed and delivered product training for clients.
- Provided input for overall bookings forecasts for assigned accounts.
- Provided sales forecasts for product sales opportunities within assigned accounts.
- Reduced costs through effective territory management, minimizing travel expenses without sacrificing client engagement levels.
- Configured and modified product systems to meet customer-specific needs.
- Improved regional sales performance by identifying and targeting high-value clients.
- Worked with customers and engineering team to determine equipment needs and system requirements.
- Contributes to sales engineering effectiveness by identifying short-term and long-range issues and recommending courses of action.
- Captured opportunities for additional sales during project implementation and rollout with existing accounts.
- Contributed additional revenue to sales plans through resale opportunities.
- Applied effective time management techniques to meet tight deadlines.
- Demonstrated leadership skills in managing projects from concept to completion.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Learned and adapted quickly to new technology and software applications.
- Strengthened communication skills through regular interactions with others.
- Excellent communication skills, both verbal and written.
- Passionate about learning and committed to continual improvement.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Proven ability to develop and implement creative solutions to complex problems.
- Managed technical integration, systems engineering program management, customer support and program management.
- Managed pipeline efficiently to prioritize high-potential leads, optimizing time allocation during the sales process.
- Organized regional trade shows and events, showcasing industry leadership and fostering business connections.
- Enhanced overall team productivity by implementing efficient processes for lead tracking, reporting and followups.
- Developed and implemented product marketing plans to reach target customers.
- Organized product demonstrations and trial installations of equipment to promote products.
- Presented technical presentations to clients to explain product features and benefits.
- Implemented successful sales strategies tailored to unique client needs.
- Attended trade shows and seminars to promote products and network with industry contacts.
- Helped customers improve results by recommending changes focused on lowering costs, increasing production, or adding new functionality.
- Helped team implement successful sales strategies for complex engineering projects.
- Created product training plans centered on customer success and satisfaction.
- Utilized creative problem-solving skills to overcome technical challenges in the sales process.
- Exceeded sales targets consistently through focused account management and strategic planning efforts.
- Tracked sales data for analysis and forecasting.
- Streamlined communication between departments resulting in faster response times to client inquiries.
- Submitted booking forecasts, monthly highlights and CRM entries.
- Wrote and updated sales and service contracts for [Type] sales.
- Provided insightful feedback on product development, contributing to improved offerings for customers.
- Collaborated with cross-functional teams to deliver successful product implementations.
- Increased customer satisfaction by resolving issues promptly and effectively.
- Delivered technical sales presentations to prospects and presented benefits and value of products.
Business Manager
Grundfos Kenya Ltd(www.grundfos.com)
07.2011 - 10.2014
- Responsibilities and achievements: Developed Concept note and Part of the development team for Grundfos AQTAP and AQPURE Products
- Successfully launched the AQTAP in Africa
- Conducted survey for Grundfos Dosing Competitors as part of AQPURE development process
- Identified, Recruited, Trained and Set up Sales and Service Partners network for Grundfos products
- Promoted from the position of Regional Technical Manager at Grundfos A/S to Business Manager at Grundfos Kenya within 2 years of joining the company
- Conducted pilots of innovative water and energy solutions in liaison with Key stakeholders in such as DANIDA, Danish Red Cross Successfully negotiated and secured development and financing of USD 3M for 24 Solar Powered Water projects, funded by DANIDA for various ASAL areas in Kenya
- Interacted with customers and vendors with utmost professionalism to resolve emerging issues and challenges.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Researched industry and marketplace trends to enhance sales techniques and meet customer needs.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Oversaw and improved deliveries through proactive coordination of daily operations.
- Coordinated international expansion efforts, successfully navigating complex legal requirements and cultural differences.
- Optimized resource allocation by closely monitoring project progress and adjusting priorities as needed.
- Processed vital documentation, completed forms and obtained appropriate insurance verification and authorization for services.
- Supported business management projects by monitoring and tracking risks, issues and action items.
- Improved business profits through innovative cost containment and revenue generation techniques.
- Enhanced customer satisfaction levels by implementing an effective feedback system and addressing concerns promptly and efficiently.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Negotiated contracts with suppliers and vendors, securing favorable terms for the company while maintaining strong relationships.
- Streamlined business processes by implementing new project management tools and techniques.
- Led company-wide digital transformation efforts, resulting in increased efficiency across all departments.
- Implemented cost-cutting measures, resulting in substantial savings for the organization without compromising on quality or performance.
- Assisted with hiring process and training of new employees.
- Established new revenue streams through targeted marketing initiatives and product diversification efforts.
- Evaluated current market trends and competitor strategies, guiding the development of innovative solutions to stay ahead in the industry.
- Cultivated a high-performance team through targeted recruitment efforts, training programs, and performance management systems.
- Anticipated financial impact from operational issues and worked with leadership to develop solutions.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Reduced operational risks while organizing data to forecast performance trends.
- Provided feedback on effectiveness of strategies, selling programs and initiatives and identified areas requiring improvement.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
- Drafted reports and documents to improve correspondence management, schedule coordination and recordkeeping.
- Enhanced and redefined organizational structure to maintain competitive edge across territories.
- Developed strategic partnerships with key stakeholders, leading to significant growth opportunities for the company.
- Mentored junior staff members, helping them grow professionally and contribute more effectively to the team''s goals.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Reported issues to higher management with great detail.
- Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Fostered a culture of continuous improvement by encouraging employee input on process optimization efforts.
- Developed initial sales roadmaps and market strategies to promote successful product launches.
- Developed comprehensive risk management strategies to minimize potential threats to business stability.
- Spearheaded recruitment and hiring process and compiled training materials for new and existing team members.
- Executed business plans to further strengthen and maximize territory sales and profits.
- Interacted well with customers to build connections and nurture relationships.
- Oversaw product delivery and shipping operations to reduce shipment turnaround times and streamline warehouse workflows.
- Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
- Resolved problems, improved operations and provided exceptional service.
- Proven ability to learn quickly and adapt to new situations.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Provided professional services and support in a dynamic work environment.
- Skilled at working independently and collaboratively in a team environment.
- Delivered services to customer locations within specific timeframes.
Service Manager + Other Positions
Davis & Shirtliff Ltd(www.davisandshirtliff.com)
04.2005 - 06.2011
- Responsibilities and achievements: Export Manager: December 2010 - June 2011 Country Manager: December 2008 - December 2010 Service Manager: December 2007 - December 2008 Grundfos Products Coordinator: November 2006 - Nov 2007 Sales Engineer: April 2005 - November 2006
- Developed detailed plans based on broad guidance and direction.
- Met with customers to discuss service needs and develop effective and practical solutions.
- Streamlined scheduling procedures, optimizing technician deployment to maximize productivity and minimize client wait times.
- Launched quality assurance practices for each phase of development
- Improved customer satisfaction by implementing streamlined service processes and staff training programs.
- Collaborated with sales teams to develop comprehensive service packages tailored to individual client needs.
- Increased overall revenue by upselling additional services and products during routine maintenance visits.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Coordinated warranty claims processing, advocating on behalf of customers to ensure prompt resolution of covered repairs or replacements.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Conducted regular performance evaluations for staff members, offering constructive feedback and facilitating professional development opportunities.
- Defined clear targets and objectives and communicated to other team members.
- Implemented inventory management systems to reduce costs and increase efficiency in the service department.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Negotiated with vendors to secure best prices for parts and supplies.
- Developed and maintained positive relationships with customers to build rapport and trust.
- Maintained team productivity and quality of service by establishing and maintaining clear benchmarks.
- Streamlined and monitored quality programs to alleviate overdue compliance activities.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Monitored inventory levels and placed orders to replenish stock.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Championed energy efficiency initiatives within the organization, leading to reduced operating costs without sacrificing quality of service.
- Continuously reviewed service offerings to identify areas for improvement or expansion based on market trends or customer feedback.
- Coordinated cross-departmental efforts to address complex customer issues, facilitating better communication and collaboration between teams.
- Managed senior-level personnel working in marketing and sales capacities.
- Mentored junior technicians, fostering a positive team dynamic that encouraged knowledge sharing and skill development.
- Developed customer loyalty programs to increase customer satisfaction.
- Hired, trained and supervised team of service staff members to meet business goals.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Developed strong relationships with vendors and suppliers, resulting in improved product support and better pricing for customers.
- Established team priorities, maintained schedules and monitored performance.
- Coordinated with other departments to maintain streamlined and productive workflow.
- Enhanced team morale through regular recognition of exceptional performance and organizing team-building events.
- Maintained records of service transactions and customer feedback for future reference.
- Increased repeat business by fostering strong client relationships through personalized service and frequent follow-ups to ensure satisfaction.
- Resolved customer complaints in professional and timely manner.
- Ensured compliance with industry regulations by staying current on relevant updates and adjusting company policies accordingly.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Monitored team performance, adhered to service level agreements (SLAs) and provided detailed job training.
- Analyzed service reports to identify areas of improvement.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Met with customers to discuss service needs and offer available solutions.
- Reduced service downtime for clients by proactively addressing potential issues and maintaining clear communication channels.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Implemented strategies to increase customer service satisfaction ratings.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Managed a team of technicians, ensuring timely completion of projects and high-quality workmanship.
- Monitored service staff performance and provided feedback for improvement.
- Maintained a safe working environment by enforcing strict safety protocols and providing ongoing staff training on proper equipment use.
- Resolved escalated customer complaints professionally, turning potentially negative experiences into opportunities for continued patronage.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Proved successful working within tight deadlines and a fast-paced environment.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Identified issues, analyzed information and provided solutions to problems.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked flexible hours across night, weekend, and holiday shifts.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Excellent communication skills, both verbal and written.
- Gained strong leadership skills by managing projects from start to finish.
- Passionate about learning and committed to continual improvement.
- Demonstrated leadership skills in managing projects from concept to completion.
- Worked well in a team setting, providing support and guidance.
- Paid attention to detail while completing assignments.
- Developed and maintained courteous and effective working relationships.
- Resolved problems, improved operations and provided exceptional service.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Skilled at working independently and collaboratively in a team environment.
Education
Master of Business Administration - Strategic Management Option
University of Nairobi
Nairobi01.2010
Bachelor of Science - Mechanical Engineering
University of Nairobi
Nairobi01.2005
Diploma -
Institute of Management of Information Systems, Universal College
Nairobi01.1999
Skills
- Excellent communication and networking skills
- Problem-solving and conflict resolution
- Pump products Technical Skills
- Technical Sales
- Customer service
- Relationship Management
- Planning and Organizing
- Ms Office & ERP software
- Data analysis
- Grundfos Water Pumps and Pumping Solution
- Product development
- Customer Services
- Service Contracts
- Concept Notes, Tenders and Proposals
- Business Development
- Process Improvement
- Task Delegation
- Financial Management
- Technical Proficiency
- Project Planning
- Cost Control
- Strategic Planning
- Lead Generation
- Operational Efficiency
- Training and Development
- Industry Expertise
- Customer Service
- Employee Coaching and Mentoring
- Documentation And Reporting
- Decision-Making
- Negotiation
- Schedule Management
- Interpersonal Relations
- Managing Operations and Efficiency
- Work Planning and Prioritization
- Customer Focus
- Customer Relationship Management
- Team Leadership
- Organizational Growth
- Professional and Courteous
- Teamwork and Collaboration
- Revenue Forecasting
- Attention to Detail
- Relationship Building
Affiliations
- Project Management Institute (PMI) member
- Member of Ontario Society of Professional Engineers (OSPE)
Languages
English
Full Professional
French
Elementary
Certifications Trainings
- Certified Solar Photovoltaic Technician License T3: Energy and Petroleum Regulatory Authority - 2017
- Sales and Marketing Training: Aggreko - 2016
- Customer Excellence Training: Davis & Shirtliff - 2007
- SCOP - Professional Sales and Water Pump Training: Grundfos Academy (South Africa) - 2006
References
Referees available on request
Certification
- Advance Pumps and Application , Grundfos - 6 Months Training
- Professional Engineers PEO Registration ongoing
Timeline
Non-Executive Director
Prescare Nursing and Healthcare Agency Canada
04.2020 - Current
Head Group Business Development
Sterling and Wilson (www.sterlingandwilson.com)
12.2016 - 04.2023
Regional Sales Engineer
Aggreko International Power Projects(www.aggreko.com)
11.2014 - 11.2016
Business Manager
Grundfos Kenya Ltd(www.grundfos.com)
07.2011 - 10.2014
Service Manager + Other Positions
Davis & Shirtliff Ltd(www.davisandshirtliff.com)
04.2005 - 06.2011
Master of Business Administration - Strategic Management Option
University of Nairobi
Bachelor of Science - Mechanical Engineering
University of Nairobi
Diploma -
Institute of Management of Information Systems, Universal College
Similar Profiles
Rowell MonillaRowell Monilla
Healthcare Aid at Prescare Nursing & Healthcare Staffing IncHealthcare Aid at Prescare Nursing & Healthcare Staffing Inc
Akin IbikunleAkin Ibikunle
Administrative Assistant/Scheduling Clerk at Prescare Nursing and Healthcare StaffingAdministrative Assistant/Scheduling Clerk at Prescare Nursing and Healthcare Staffing
Ifeoma OsejiIfeoma Oseji
Pesonal Support Worker PSW at Agency Staff Rainbow Nursing Registry CanadaPesonal Support Worker PSW at Agency Staff Rainbow Nursing Registry Canada