Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

George Stoddart

Milton,ON

Summary

Dynamic sales & operations leader with a proven track record of success, excelling in strategic planning and client relationship management. Successfully developed and implemented sales & operations strategies that drove significant revenue growth while enhancing operational efficiency. Adept at team leadership and talent acquisition, fostering high-performing teams to exceed ambitious sales objectives.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Regional Director of Sales

ASSA ABLOY DSS Canada
Vaughan, Ontario
07.2022 - 05.2025
  • Led regional strategy development for security solutions across Canada.
  • Coordinated product launches and marketing initiatives for new security technologies.
  • Cultivated relationships with key clients to drive customer satisfaction and loyalty.
  • Oversaw budget planning and resource allocation for regional projects.
  • Analyzed market trends to identify growth opportunities in the security sector.
  • Implemented training programs to advance staff knowledge of industry standards.
  • Maintained relationships with key stakeholders, including customers, suppliers, government officials, and industry associations, promoting goodwill towards the organization.
  • Developed and implemented regional strategies to increase market share and profitability.
  • Cultivated development of high-performing teams by implementing inclusive work culture focused on individual and team development.
  • Recruited top talent to fill vacant positions throughout the region.
  • Created programs to incentivize employees throughout the region, resulting in improved morale and productivity.
  • Established performance metrics and accountability standards for regional staff.
  • Conducted market analysis to identify growth opportunities and competitive threats.
  • Implemented strategic planning initiatives to enhance regional market penetration and profitability.

District Manager Sales & Operations

ASSA ABLOY Entrance Systems USA
Monroe, North Carolina
07.2015 - 06.2022
  • Led district sales and operations teams in multiple branches across the Southeastern United States.
  • Managed sales and operations team performance through regular training and development initiatives.
  • Responsible for logistics and inventory management for optimal efficiency on new construction projects and service channels.
  • Analyzed market trends to inform strategic business decisions and initiatives.
  • Fostered relationships with key stakeholders to support sales and operational goals.
  • Oversaw budget management and resource allocation for multiple branches across the region.
  • Reviewed operational procedures to identify areas for process improvement and innovation.
  • Managed all personnel matters within the district including recruitment, hiring, performance reviews, disciplinary actions.
  • Developed strategic plans for increasing sales, reducing costs, improving operations efficiency.
  • Analyzed financial data for each branch in the district to identify areas of improvement or growth potential.
  • Identified and developed top talent to promote performance-oriented culture.
  • Collaborated with other departments such as marketing, human resources, finance, to achieve goals set by upper management.
  • Established ambitious goals for employees to promote achievement and surpass business targets.

Director of Sales

ASSA ABLOY Entrance Systems Canada
Mississauga, Ontario
01.2013 - 06.2015
  • Developed sales strategies to enhance customer engagement and retention.
  • Led team meetings to align on sales goals and performance expectations.
  • Trained and mentored new sales staff on product knowledge and selling techniques.
  • Analyzed market trends to identify potential opportunities for growth.
  • Managed client relationships to ensure satisfaction and address concerns promptly.
  • Utilized CRM software for tracking sales activities and customer interactions.
  • Built relationships with customers and industry professionals to establish long-term business growth.
  • Negotiated contracts with vendors, suppliers, distributors and other businesses.
  • Attended trade shows, conferences and industry events to promote the company's brand image.
  • Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
  • Managed a team of sales personnel to ensure performance goals were met or exceeded.
  • Assisted in developing long-term strategic objectives for the organization's overall success.
  • Developed and implemented sales strategies to maximize revenue growth.
  • Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
  • Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
  • Established sales objectives by forecasting and developing annual sales quotas for regions and territories.
  • Developed and promoted weekly, monthly and quarterly sales objectives.
  • Hired and motivated high-performing sales team.

Regional Sales Manager

ASSA ABLOY Entrance Systems Canada
Mississauga, Ontario
06.2005 - 12.2012
  • Developed regional sales strategies for ASSA ABLOY Entrance Systems products.
  • Managed key customer accounts to enhance relationship and satisfaction levels.
  • Conducted market analysis to identify emerging trends and opportunities.
  • Trained and mentored new sales team members on company protocols.
  • Attended industry events to network and promote brand visibility in the market.
  • Developed strategies and plans for regional sales growth.
  • Exceeded regional sales objectives by developing and implementing promotion strategies, coordinating the sales team, and servicing key accounts to fortify business relationships.
  • Analyzed regional market trends to discover new opportunities for growth.
  • Established relationships with key accounts in the region through personal visits and phone calls.
  • Supervised sales strategy, training, team structure, and communication of regional sales program.
  • Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.

Education

Entrepreneurial Leadership

Babson College
Wellesley Hills, MA
12-2023

Advertising

Georgian College of Applied Arts And Technology
Barrie, ON
04-1991

Business Management

Sheridan College Institute of Technology And Advanced Learning
Oakville, ON
04-1989

Skills

  • Strategic planning
  • Market analysis
  • Budget management
  • Client relationship management
  • Sales strategy
  • Operational efficiency
  • Team leadership
  • Employee recruitment
  • Talent acquisition
  • Training development
  • Performance evaluation and monitoring
  • Business development
  • Operations management
  • Excellent communication

Certification

  • AAADM Certified Inspector Certificate
  • Entrepreneurial Leadership Certificate - Babson College
  • L.E.A.D. Leadership Certificate - Edward Lynx
  • Powerful Sales Leadership Certificate - Mercuri International
  • Consultative Sales Certificate - Teneo Results

Timeline

Regional Director of Sales

ASSA ABLOY DSS Canada
07.2022 - 05.2025

District Manager Sales & Operations

ASSA ABLOY Entrance Systems USA
07.2015 - 06.2022

Director of Sales

ASSA ABLOY Entrance Systems Canada
01.2013 - 06.2015

Regional Sales Manager

ASSA ABLOY Entrance Systems Canada
06.2005 - 12.2012

Entrepreneurial Leadership

Babson College

Advertising

Georgian College of Applied Arts And Technology

Business Management

Sheridan College Institute of Technology And Advanced Learning

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George Stoddart