GEORGE SETIADI
North Vancouver,BC
Summary
Strategic Sales and Business Development Leader with 15+ years of experience driving revenue growth, market expansion, and enterprise account management across telecom, industrial, mining, SaaS, and infrastructure sectors. Recently active as an independent M&A and financing intermediary, successfully supporting multiple deals across Southeast Asia. Skilled in leading multi-regional sales teams, executing turnaround strategies, and managing complex transactions from deal origination to close. Known for strong stakeholder engagement, hands-on deal execution, and leveraging a deep Southeast Asia network to generate a qualified pipeline for investors.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Independent Intermediary – M&A and Financing
01.2025 - Current
- Provide end-to-end support for mergers, acquisitions, and financing transactions across Southeast Asia, serving clients from growth-stage ventures to large enterprises. With successful execution of several M&A deals over the past three years, I bring a pragmatic, results-oriented approach grounded in deep market insight and execution experience.
- Act as an independent intermediary for M&A and financing transactions across Southeast Asia, supporting both SMEs and larger enterprises.
- Manage NDA processes, buyer targeting, and initial outreach.
- Coordinate due diligence and closing, engaging with buyers, legal teams, accountants, and consultants.
- Provide structured handholding to clients throughout the engagement, building trust and confidence.
- Leverage a large network across Southeast Asia to source deals and generate qualified M&A and investment pipelines.
- Able to immediately bring live and qualified opportunities to the table for potential investors and strategic partners.
COO
PT. Rimau New World
Jakarta, Indonesia
01.2023 - 01.2025
- Company Overview: Industrial Park for the manufacturing of electric vehicle (EV) battery
- Directed end-to-end planning and execution of pre-construction activities, managing timelines, budgets, and deliverables across multiple workstreams.
- Managed land sourcing, negotiations, and legal due diligence, ensuring alignment with master planning and regulatory standards, secured 6,000 Ha of lands ahead of construction.
- Led the permitting process with relevant government bodies, securing all necessary licenses, environmental approvals, and development clearances, secured key permits and licences ahead of construction.
- Developed programs to integrate local businesses, workforce, and suppliers into the project’s future ecosystem, successfully trained and recruited over 350 local community members.
- Built the project’s operational backbone by establishing core functions, recruiting key personnel, and instituting scalable systems and processes, recruited and onboarded key personnel within one year.
- Oversaw financial planning, capital allocation, and procurement strategies, cut procurement costs by 15% by leveraging local sourcing and competitive tendering.
- Implemented internal controls, compliance mechanisms, and risk mitigation strategies to ensure construction readiness, achieved zero legal issues or disputes from government or community stakeholders.
CEO
PT. Ava Sejahtera Abadi
Jakarta, Indonesia
01.2020 - 01.2023
- Company Overview: Coal mining company engaged in exploration, production, and operational development across multiple sites.
- Led initial budgeting, forecasting, and financial modeling ahead of operational launch, working closely with cross functional teams to define cost structures, performance benchmarks, and capex planning.
- Managed multi-million-dollar coal mining projects, with full accountability for budgeting, cost control, and profitability optimization.
- Led commercial negotiations with off-takers, contractors, and trading partners, securing 3 years long-term supply agreements.
- Championed the company’s transition into renewable energy, assessing investment opportunities and financial modeling, securing Memorandum of Understanding for wood pellet production partnership.
- Built and maintained strategic relationships with government agencies, regulatory bodies, and investors, aligning operational goals with stakeholder expectations.
- Fostered strong relationships with stakeholders, regulators, and industry bodies, safeguarding the company’s financial and operational interests in the mining sector.
CEO
PT. Intraco Penta Prima Service
Jakarta, Indonesia
01.2015 - 01.2020
- Company Overview: Exclusive distributor of Volvo Construction Equipment and integrated mining contractor, awarded as Most Inspirational Leader by APAC Region - Volvo Construction Equipment
- Directed budgeting, forecasting, and long-term planning to lead financial recovery—through revenue growth, working capital optimization, and profitability improvement, resulting in revenue growth from $52M to $210M within 3 years.
- Led end-to-end sales cycles and direct relationships with C-level executives to secure and sustain strategic contracts with key clients, resulting in long-term account retention and 40% recurring business of the company’s total revenue.
- Drove consistent pipeline growth by implementing disciplined CRM practices, resulting in a 30% year-over-year increase in qualified leads and increasing hit rate from 13% to 32%
- Led monthly and annual market and competitive analysis using industry reports and internal insights to shape growth strategy, conducted monthly reviews to assess effectiveness and adjust direction resulting in market share expansion from 5% to 12%.
- Led cross-sell and upsell within client portfolios by identifying services gap. Increased share of wallet among key account from 40% to 70%
- Managed multi-regional sales territories, optimizing coverage and resource allocation, and successfully grew market share from 5% to 12%
Education
MBA - Finance
Oklahoma City University
Oklahoma City, OklahomaBBA - Accounting
Catholic University of Atma Jaya
Jakarta, IndonesiaSkills
- Key strengths
- Market expansion strategies
- Technical Skills
- CRM (Salesforce, Microsoft Dynamic)
- Microsoft Office Suite: Microsoft Word, Advanced Excel, Power Point
- Microsoft Project Office, Asana
Accomplishments
- Documented and resolved underperforming buisness which led to revenue growth from USD 52M to USD 210M in 3 year
- Working capital, secured working capital USD 70M for growth, restructure bank loan that lower interest rate from 7.5% to 3.5% and modified payment that fit to growth plan
- Supervised team of 38 direct reports
- Implemented CRM, increase win rate from 13% to 32%.
Languages
English
Professional Working
Certification
- Cerfified Financial Modelling and Valuation by Corporate Finance Institute License - 2025
Timeline
Independent Intermediary – M&A and Financing
01.2025 - Current
COO
PT. Rimau New World
01.2023 - 01.2025
CEO
PT. Ava Sejahtera Abadi
01.2020 - 01.2023
CEO
PT. Intraco Penta Prima Service
01.2015 - 01.2020
MBA - Finance
Oklahoma City University
BBA - Accounting
Catholic University of Atma Jaya
Key Qualifications
- Strategic Sales Management, Business Development, Market Expansion
- Independent M&A and Financing Intermediary – Southeast Asia focus
- Deal Origination, Buyer Engagement, Due Diligence, Closing
- Hands-on Client Handholding from Strategy to Transaction Close
- Investment Pipeline Generation through Extensive Regional Network
- Consultative & Value-Based Selling, RFP/RFQ Management & Negotiation
- Transaction Modeling, Pricing Strategy, and Margin Optimization
- C-Level Relationship Management and Cross-Functional Leadership
- Team Leadership, Coaching, CRM (Salesforce, Microsoft Dynamics)
- Forecasting, Pipeline Management, KPI Tracking
Additional Experiences
- Commercial Director, Huawei Southern Pacific Region, Malaysia
- Region SEA Head of Business Management, SEA Region Ericsson, Malaysia
- General Manager – Finance, Ericsson Indonesia, Indonesia
- Head of Sales, Ericsson Indonesia, Indonesia
- Account Commercial Manager, Siemens Indonesia, Indonesia
Most Inspirational Leader - Volvo CE APAC
turnaround underperfroming
sales always hitting above quota