George Dekano
Los Angeles,CA
Summary
Dynamic Marketing Manager and Paid Advertising specialist with 8+ years of hands-on experience planning and executing high-ROI digital campaigns across Meta, Google, TikTok, and Instagram. Proven ability to drive explosive growth through precision-targeted paid media, media buying, UGC, and influencer strategies — including 3.5x user acquisition, +300% ROAS, 10M+ reach, and 220% engagement lifts for consumer brands. Expert in campaign strategy, performance optimization (CPA/ROAS), market research, and cross-channel execution. Ready to deliver measurable results as a Media Buyer or Marketing Manager.
Overview
11
11
years of professional experience
Work History
CEO
Alivemedia.la, Inc.
06.2019 - Current
- Led paid advertising campaigns for Boxed Water Is Better on Meta and Google Ads, targeting startup enthusiasts and creators; boosted user acquisition 3.5x, drove +250% user growth, reduced CPA by 30%, and generated 3M+ impressions.
- Drove precision-targeted paid advertising across Meta and Google for Electrolit, achieving +300% ROAS and 10M+ reach while dramatically increasing brand awareness and conversions, positioning the brand as the leading hydration product.
- Developed and executed full-funnel social media strategy for Electrolit on TikTok and Instagram using UGC and influencer partnerships, resulting in 220% increase in engagement within 5 months.
- Managed paid advertising and marketing initiatives for premium brands including Sonya Dakar Skincare, delivering integrated campaigns that enhanced brand positioning and customer acquisition.
Marketing Specialist
Agrodity Corp
06.2022 - 07.2023
- Conducted primary and secondary market research and designed customer surveys to analyze behaviors and identify growth opportunities.
- Onboarded and trained new team members on marketing processes, improving team productivity and campaign execution.
Marketing Director
IDreamers
06.2022 - 06.2023
- Designed and executed comprehensive marketing campaigns using digital strategies, paid advertising, print, and word-of-mouth tactics, significantly boosting brand awareness and generating qualified leads.
- Led creative team collaboration to develop dynamic marketing content and promotional materials across all channels.
Business Development Manager
KMG PARTNERS INC
11.2015 - 03.2020
- Created and executed marketing initiatives and strategic outreach to generate new business opportunities and strengthen client relationships.
Sales Representative
Vector Financial
06.2017 - 05.2019
- Conducted client needs assessments, delivered tailored solutions, closed deals, and maintained strong customer relationships through consultative selling and post-sale follow-up.
Sales Specialist
CUTCO Cutlery
03.2015 - 07.2018
- Conducted product demonstrations to educate customers on features and benefits.
Social Media Strategist
CAVA
02.2015 - 05.2017
- Developed and managed SEO and social media strategies that increased search visibility, website traffic, and conversion rates.
- Launched and optimized pay-per-click (PPC) advertising campaigns that drove measurable growth in traffic and sales.
- Developed and executed comprehensive social media strategies to enhance brand visibility and engagement.
Sales Specialist
TransUnion
01.2015 - 03.2016
- Developed and maintained strong client relationships to drive sales growth.
- Collaborated with team members to strategize effective sales techniques.
Education
Associate of Arts - Communications
Santa Monica College
Santa Monica, CA06.2017
Skills
- Paid Advertising (PPC)
- Media Buying
- Meta Ads
- Google Ads
- TikTok & Instagram Advertising
- Campaign Strategy & Optimization
- ROAS & CPA Optimization
- UGC & Influencer Marketing
- Lead Generation
- Brand Awareness
- Digital Marketing
- SEO/SEM
- Content Strategy
- Market Research & Analytics
- Social Media Strategy
- Team Leadership
Languages
English
Native or Bilingual
Georgian
Full Professional
Timeline
Marketing Specialist
Agrodity Corp
06.2022 - 07.2023
Marketing Director
IDreamers
06.2022 - 06.2023
CEO
Alivemedia.la, Inc.
06.2019 - Current
Sales Representative
Vector Financial
06.2017 - 05.2019
Business Development Manager
KMG PARTNERS INC
11.2015 - 03.2020
Sales Specialist
CUTCO Cutlery
03.2015 - 07.2018
Social Media Strategist
CAVA
02.2015 - 05.2017
Sales Specialist
TransUnion
01.2015 - 03.2016
Associate of Arts - Communications
Santa Monica College