Geoffrey Gallagher

• Create ads for paid promotions.
• Manage customer engagement to increase customer satisfaction and user retention
• Creative funnel optimization to increase lead generation.
• Analyzed data trends to enhance model accuracy and performance.

• Worked as a contractor to help a startup SaaS company create its affiliate division.
• Developed their primary affiliate campaign.
• Optimized the existing pay structure to accommodate more affiliates, to increase traffic.
• Created monthly incentives that injected demand into the affiliate program to continue scaling revenues.

• Ensured internal issues related to affiliates were relayed and solved.
Engaged and onboarded new affiliate activity.
• Created detailed reports to track progress against goals and objectives.

• Managed daily operations of the affiliate program, including recruiting new affiliates, approving applications, monitoring performance and resolving disputes
• Provided technical support when needed for troubleshooting issues related to tracking links or website functionality
• Tracked key KPIs such as CPA, User Spend, EPC and adjusted strategies accordingly
• Optimized campaigns through A and B testing and other data-driven techniques
• Conducted regular meetings with internal teams to assess performance and identify areas of improvement
• Utilized various analytics tools to measure success metrics such as clicks, impressions, conversions
• Identified potential opportunities for expanding the reach of the program by leveraging existing partnerships or forming new ones
• Analyzed data to determine trends in customer behavior and develop marketing plans accordingly
• Developed and implemented successful strategies for increasing affiliate revenue
• Established strong relationships with key partners to ensure maximum return on investment
• Researched emerging technologies relevant to the affiliate program in order to remain competitive in a rapidly changing landscape
• Generated weekly reports summarizing performance across all channels
• Executed digital marketing strategies to drive brand awareness
• Maintained accurate records of all transactions within the affiliate network
• Developed comprehensive training materials for affiliates on best practices for promoting products or services
• Initiated market research studies to analyze findings.

• Recruited high-performing affiliates, networks, and influencers to join affiliate programs and drive quality traffic and conversions
• Developed strong, long-term relationships with affiliates, and affiliate networks, acting as the primary point of contact for all affiliate needs
• Set and tracked key performance indicators (KPIs) such as conversion rates, revenue, and customer lifetime value (CLTV) to evaluate affiliate partner success
• Regularly analyzed performance data using affiliate tracking platforms and tools (e.g., HasOffers, Affise, Volume, etc.) to evaluate affiliate performance and ROI
• Identified underperforming affiliates or campaigns and optimized based on traffic, conversion, and revenue data
• Provided affiliates with high-quality creatives (banners, text links, landing pages) that align with branding and maximize engagement
• Designed and implemented long-term strategies for affiliate programs to increase revenue, brand awareness, and customer acquisition
• Tracked key KPIs such as ROAS, CPA, CPC, CTR and adjusted strategies accordingly
• Identified potential opportunities for expanding the reach of the program by leveraging existing partnerships or forming new ones
• Maintained accurate records of all transactions within the affiliate network
• Managed daily operations of the affiliate program, including recruiting new affiliates, approving applications, monitoring performance and resolving disputes
• Executed digital marketing strategies to drive brand awareness.