Geoffery Ng
Open To Work
Delta,BC
Summary
Accomplished sales professional with experience covering Key Account Management to the Director level. Specializing in foodservice and retail sales of leading plant based food tech, premium beverage and procurement of gourmet specialty produce. Detail-oriented team player and leader with strong organizational skills and ability to manage multiple projects simultaneously.
Overview
18
18
years of professional experience
Skills
- Leadership
- Strategic Sales Planning
- Pipeline Growth and Development
- Project Management
- Forecasting & Budgeting
- Problem Solving
- Contract Negotiation
- Territory Management
- Presenting
- Marketing: Field & Social Media
Work History
DIRECTOR OF SALES ENABLEMENT
Eat Just, Inc
09.2021 - 03.2023
- Responsible for all sales and forecasting strategies in Canada (Foodservice, Retail, Industrial and Non-Commercial)
- Led downstream partner network which included vendor of record + broker team (20+ directors and sales reps)
- Achieved average YoY case growth of 13% across all channels
- FS: Strategically partnered with 7-Eleven Canada to launch “first-to-market” national plant based breakfast sandwich program
- Retail: Successfully brought on Sobeys and Longo's while increasing door counts within all major retailers, value banners and independents
- Industrial: Several co-branded products are in pipeline and poised to launch in 2023
- Non-Comm: Successfully activated major College and University campuses nationally
- Provided monthly reporting, data analytics, essential product and brand training for entire DPN through virtual and on premise presentations
- Field Marketing: Coordinated all major and regional food and trade shows (RC Show, Planted Expo, CHFA, UNFI, GFS)
- Conduit for US cross functional team members on all Canadian projects & initiatives
- Developed and maintained courteous and effective working relationships
WESTERN SALES MANAGER
Impossible Foods
08.2020 - 09.2021
- 1st Canadian hire by GM to launch and activate Impossible brand and Impossible burgers nationally
- Achieved and maintained near perfect close rate for all FS business
- Established national listings for both product skus across all broadline distributors
- Successfully negotiated sales contracts and trade programs for high-value customers and broadline distributors
- Achieved regional sales objectives by developing successful strategies and servicing accounts to strengthen business relationships
- Led targeted training programs to educate distributor partners, culinary teams as well as operators on product benefits and service capabilities
- Supported Retail channel by securing business with leading Western Retailers
KEY ACCOUNT MANAGER
Rich Products Canada
02.2016 - 03.2020
- Successfully delivered Rich Experience through Canadian Portfolio and new product innovation for key customers and broadline distribution partners
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
- Consistently achieving year over year case growth between 5% and 9.5% across all BDP's
- Educating and equipping distributor sales & culinary teams with Rich specific sales training, product handling
- Strategized with Category Analysts and Business Resource Teams to increase case volumes and profitability, rep efficiency and minimize sku gapping
- Conducted competitive product cuttings and presented current market data from Technomics and MenuTrends to operators
- Successfully negotiating trade programs for strategic customers and distributors to maximize case turnover while minimizing impact to profitability
- Converted worst performing Sysco OpCo into “OpCo of the Year” within 1 year of working with them in 2017
KEY ACCOUNT MANAGER
Cocos Pure Beverage Corp
01.2015 - 01.2016
- Managed new and existing product lines of premium coconut water
- Assisted in development of new coconut-based food products
- Oversaw Master Importer in North America and assisted with international markets in Australia, South Africa, UK and Hungary
- Prepared and delivered presentations to retail customers to highlight offerings and secure new business.
- Informed customers of regional promotions to achieve sales lift of by 11% (Domestic)
- Managed Brand Ambassadors
- Created marketing materials such as: point of sale materials, product sell sheets and displays
- Responsible for Social Media creative & engagement, Website management, Packaging and layout design, distributor decks, trade shows and sales contests
SALES & PROCUREMENT
Emperor Specialty Foods Ltd
06.2005 - 11.2014
- Successfully created markets for Wild, Specialty Products & Dried Mushroom divisions in a purchasing and sales capacity
- Achieved year over year sales growth that saw avg of 11.15% growth with a high of 20% with annual sales revenue ranging from $1.1M to $1.9M
- Directly managed strategic wholesale and food service accounts across Canada, US and Europe
- Successfully converted some direct competitors into customers
- Negotiated $80K - $100K USD Dried mushroom contracts to US and European clients
- Coordinated all logistics for domestic and international shipments
- Spearheaded re-branding effort, promotional materials and website design, Sales & Logistics
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Solved customer challenges by offering relevant products and services
Education
Diploma - Business, Investment & Financial Management
Langara College
Vancouver, BCCourse - Professional Sales & Marketing
BCIT
Burnaby, BCDiploma - Professional Selling Skills
Richs Corp. University
Buffalo, NYSkills
- Written & Oral Communication
- Distributor & Broker Training
- CRM: Salesforce
- Microsoft Office & Teams
- Google Workspace
- Apple Keynote
- Zoom, Slack
- Adobe Illustrator (Beginner)
Accomplishments
- UNFI Canada - Fastest Growing Brand, 2021-2022 (JUST Egg)
- Sysco Canada Vendor Excellence - Top 30, 2021-2022 (JUST Egg)
- Retail Council of Canada 29th Innovation Awards Finalist, 2022 (JUST Egg)
- Sysco Canada - OpCo of The Year, 2017 (Rich Products Canada)
- Elected Team Capitan: BC Spartans, NAFL Semi-Pro Football (2008 North West Division Champions)
- National and International BMX Champion (Sponsored Norco And Kuwahara Team Rider)
Personal Interests
- Spending time with family
- Travelling
- Training & Grouse Grind
- Reading
- Photography & Videography
- Coaching Youth Football
- Sneaker Collector
Timeline
DIRECTOR OF SALES ENABLEMENT
Eat Just, Inc
09.2021 - 03.2023
WESTERN SALES MANAGER
Impossible Foods
08.2020 - 09.2021
KEY ACCOUNT MANAGER
Rich Products Canada
02.2016 - 03.2020
KEY ACCOUNT MANAGER
Cocos Pure Beverage Corp
01.2015 - 01.2016
SALES & PROCUREMENT
Emperor Specialty Foods Ltd
06.2005 - 11.2014
Diploma - Business, Investment & Financial Management
Langara College
Course - Professional Sales & Marketing
BCIT
Diploma - Professional Selling Skills
Richs Corp. University