Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Mrs. BC 2017/2018
Timeline
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Genicca Whitney

Vancouver,BC

Summary

Dynamic Women's Empowerment Coach and CEO of Genicca Global Group, with a proven track record in sales & marketing and exceptional leadership abilities. Spearheaded innovative content and event strategies, boosting client engagement and satisfaction. Excelled in personal brand building and event planning execution. Skilled in facilitating client transformation & building powerful connections. Proven leadership in fostering relationships and driving initiatives at Urban Wedding.



Overview

12
12
years of professional experience

Work History

Women's Empowerment Coach, CEO

Genicca Global Group
01.2014 - Current
  • Content Creation:

Develop engaging and valuable content for social media platforms.
Create a content calendar to schedule regular posts.
Produce videos, infographics, and articles that address pain points of the target audience.

  • Audience Engagement:

Respond to comments and messages promptly.
Foster community by encouraging discussions and interaction.
Host live sessions, Q&As, and webinars.

  • Brand Building:

Define and communicate a clear brand message.
Design visually appealing and consistent branding materials.
Share client testimonials and success stories.

  • Market Research:

Analyze competitor activities and trends.
Conduct surveys and polls to understand audience needs.
Monitor social media analytics to gauge content performance.

  • Networking:

Collaborate with other influencers and coaches.
Participate in relevant groups and forums.
Attend virtual events and workshops.

  • Lead Generation:

Create lead magnets like free eBooks, checklists, or webinars.
Set up landing pages and opt-in forms.
Run targeted ad campaigns to attract potential clients.

  • Sales and Conversion:

Develop and promote online courses, coaching programs, and workshops.
Offer limited-time promotions and discounts.
Utilize email marketing to nurture leads.

  • Client Management:

Maintain regular communication with clients.
Track client progress and provide personalized feedback.
Offer additional resources and support as needed.

  • Continuous Learning:

Stay updated with the latest social media trends and tools.
Invest in personal development and business coaching.
Implement feedback from clients and adapt strategies accordingly.

  • Technical Management:

Use social media management tools to streamline posting and analytics.
Build funnels and sales pages.

Ensure all links and CTAs are functional and effective.

Sales Rep

Urban Wedding
10.2012 - 09.2013
  • Event Planning:

Develop a detailed event plan and timeline.
Select and book the venue for the wedding show.
Coordinate with vendors, exhibitors, and sponsors.

  • Budget Management:

Create and manage the event budget.
Negotiate contracts with vendors and service providers.
Monitor expenses to ensure the event stays within budget.

  • Marketing and Promotion:

Design and implement a marketing strategy to attract attendees.
Utilize social media, email marketing, and traditional advertising.
Collaborate with media partners for event promotion.

  • Vendor and Exhibitor Coordination:

Recruit and communicate with vendors and exhibitors.
Organize exhibitor booths and layout plans.
Provide support and information to exhibitors before and during the event.

  • Attendee Management:

Set up online registration and ticket sales.
Handle attendee inquiries and provide customer support.
Manage check-in and registration at the event.

  • Logistics and Operations:

Arrange for event setup, including décor, lighting, and sound.
Coordinate event schedule and activities, such as fashion shows or workshops.
Oversee the setup and dismantling of the event.

  • Entertainment and Programming:

Book and schedule entertainment, such as bands or DJs.
Plan and coordinate fashion shows, demonstrations, and presentations.
Organize contests, giveaways, and interactive activities.

  • Partnership and Sponsorship:

Identify and secure sponsors for the event.
Develop sponsorship packages and agreements.
Maintain relationships with sponsors and fulfill sponsorship agreements.

  • On-Site Management:

Supervise event staff and volunteers.
Troubleshoot issues and ensure smooth operation during the event.
Monitor attendee and exhibitor satisfaction.

  • Post-Event Activities:

Conduct a post-event evaluation and gather feedback.
Prepare and send thank-you notes to vendors, sponsors, and attendees.
Analyze event performance and financial outcomes.

Education

Fashion, Business & Creative Arts Diploma - Fashion, Business & Creative Arts

John Casablancas
Vancouver, BC
06.2012

Skills

  • Leadership
  • Sales & Marketing
  • Communication
  • Emotional Intelligence
  • Self-Awareness and Personal Development:
  • Cultural Sensitivity
  • Networking and Relationship Building
  • Conflict Resolution Skills
  • Goal-Setting and Planning

Accomplishments

Awarded Mrs. BC 2017/2018 as an Advocate for Mental Health

Languages

English
Full Professional

Mrs. BC 2017/2018

Receiving an award in the Miss BC Pageant in 2017 was a dream. As an advocate for mental health, it was my profound honor to recognize the importance of raising awareness and fostering a supportive environment for mental health issues. This award celebrates dedication to breaking the stigma surrounding mental health, promoting education, and encouraging open conversations about mental well-being.


Winning this accolade highlights my commitment to using the pageant platform to make a positive impact on society. It signifies my recognition of efforts in organizing campaigns, workshops, and initiatives that educate the public on mental health topics, provide resources, and support those struggling with mental health challenges.


This award is not just a personal achievement but also a beacon of hope for those affected by mental health issues. It underscores the vital role of advocacy in creating a more empathetic and informed community. By receiving this award, I was empowered to continue my advocacy work with renewed vigor, inspiring others to join the cause and contribute to a more understanding and supportive world.

Timeline

Women's Empowerment Coach, CEO

Genicca Global Group
01.2014 - Current

Sales Rep

Urban Wedding
10.2012 - 09.2013

Fashion, Business & Creative Arts Diploma - Fashion, Business & Creative Arts

John Casablancas
Genicca Whitney