Geneviève Coulombe
Toronto,Canada
Summary
Results-driven Sales Manager with 10 years in sales management. Expert in leading teams, developing sales strategies, and driving revenue growth. Proven track record of increasing customer acquisition, maximizing profits, and achieving targets in competitive industries. Strong leadership and organizational skills.
Overview
12
12
years of professional experience
Work History
Business Development Manager
Financeit
06.2023 - 02.2025
- Recruited, trained, and developed high performing Business Development Associates increasing productivity and improving business performance
- Increased partner book by 30% (2022-2024) and gross profits by 13% (2023-2024)
- Created a comprehensive KPI framework that aligned team goals with business objectives, enhancing team performance and driving strategic growth
- Facilitated cross-departmental communication to eliminate bottlenecks, enhancing project delivery speed
- Fostered a culture of accountability by mentoring team members on KPI management, resulting in improved performance and alignment with business goals
Merchant Onboarding Manager
Simply Group
09.2019 - 06.2023
- Recruited, trained, and developed high performing employees increasing productivity and improving business performance
- Developed and executed streamlined sales processes, exceeding targets by 30% within 12 months through enhanced team training and resource allocation
- Fostered collaboration across departments to optimize the onboarding process, significantly improving team alignment and project delivery speed
- Provided support and management to a team of 9, driving productivity and a positive work environment
Regional Sales Manager
Corby Spirits & Wine
03.2017 - 10.2018
- Boosted total sales by 5% within FY18 by implementing targeted sales strategies and enhancing team performance
- Collaborated with Commercial, Key Account and Trade Marketing Managers to ensure best-in-class execution of programming for defined priority customers
- Integrated advertising and marketing approaches for successful launch of Absolut Lime extension, achieving 168% of sales target
- Achieved regional sales objectives by coordinating the sales team, developing successful solution-based strategies and servicing accounts to strengthen business relationships
- Administered $325,000 per year budget
District Sales Manager
PepsiCo Foods
05.2015 - 03.2017
- Recruited, trained and coached team of 14 sales representatives
- Enhanced team performance by implementing a data analysis framework that improved decision-making and aligned sales strategies with market demands
Territory Sales Representative
PepsiCo Beverages
10.2013 - 05.2015
- Established clear objectives and helped team members develop plans to achieve sales and service quotas
- Collaborated with cross-functional teams to ensure in-market operational excellence
- Coached and mentored a team of 6 Account Merchandisers to ensure all key metrics and priorities were executed
- Maximizing marketplace opportunities and addressed major business challenges using solution-based selling techniques
- Executed monthly, quarterly and annual action plans, and yearly business plans
Marketing & Product Innovation Coordinator
Pollard Banknote
01.2013 - 09.2013
- Monitored industry trends and researched innovative ideas for the purpose of new Lottery product development
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans
- Developed and deepened relationships with key customers by closely monitoring projects, providing information and resolving concerns
- Collaborated with designers and the editorial team on marketing materials
Education
BBA - Marketing & International Business
University of Winnipeg
Winnipeg, MBSkills
- Account Management
- Administration
- Analytical Skills
- Budget Management
- Business Development and Planning
- CPG Sales
- Forecasting Skills
- Leadership
- MS Office Proficiency
- Performance Evaluation
- Product Expertise
- Recruiting and Hiring
- Salesforce CRM
- Sales Management
- Strategic Planning
Timeline
Business Development Manager
Financeit
06.2023 - 02.2025
Merchant Onboarding Manager
Simply Group
09.2019 - 06.2023
Regional Sales Manager
Corby Spirits & Wine
03.2017 - 10.2018
District Sales Manager
PepsiCo Foods
05.2015 - 03.2017
Territory Sales Representative
PepsiCo Beverages
10.2013 - 05.2015
Marketing & Product Innovation Coordinator
Pollard Banknote
01.2013 - 09.2013
BBA - Marketing & International Business
University of Winnipeg
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