Genevieve Melegrito
Winnipeg,MB
Summary
Dynamic leader and CEO of Sugar Blooms and Cakes Inc., I spearheaded strategic growth and operational excellence, enhancing brand reputation through innovative marketing. Skilled in effective decision making and fostering community outreach, I significantly improved employee satisfaction and established key partnerships, including with Red River College and Manitoba Institute of Trades and Technology driving forward corporate social responsibility.
Overview
21
21
years of professional experience
Work History
CEO, Owner
Business Owner, Sugar Blooms and Cakes Inc.
08.2011 - Current
- Achieved company growth by implementing strategic plans and started streamlining operations.
- Managed partnerships with 2 colleges in Manitoba namely, Red River College and Manitoba Institute of Trades and Technology where the company now sits in the Board of their Culinary Dept.
- Developed key operational initiatives to maintain substantial business growth.
- Created a positive work culture and tangible incentives resulting in increased employee satisfaction and retention rates.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Enhanced brand reputation with effective marketing campaigns by pariticipating in local and international competitions placing our brand to a new and wider market.
- Pioneered corporate social responsibility initiatives, significantly impacting community development and sustainability.
- Established and maintained strong relationships with customers, vendors and strategic partners.
Substitute Instructor
University of Winnipeg
Winnipeg
06.2011 - 08.2011
- Organized extracurricular activities that promoted teamwork, leadership skills, and community engagement among students.
- Evaluated student work using formative and summative assessments to track progress towards learning objectives.
- Enhanced student comprehension by utilizing visuals, hands-on activities, and real-world examples in lesson plans.
- Mentored struggling students through individualized support and targeted interventions to boost academic achievement.
Customer Care Representative
Faniuel Group
Winnipeg
04.2004 - 04.2009
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Paid attention to detail while completing assignments.
- Developed and maintained courteous and effective working relationships.
Education
Certificate in English As Additional Language - Teaching English As A Second Language
University of Winnipeg
Winnipeg, MB06-2011
Master of Arts - Education
Tarlac State University
Tarlac City, Philippines03-1989
Bachelor of Arts - Asian Studies
College of The Holy Spirit
Manila, Philippines03-1983
Skills
- Effective decision making
- Operational excellence
- Customer focus
- Strategic visioning
- MIssion and vision
- Business planning
- Marketing and advertising
- Employee coaching
- Community outreach
Languages
English
Native or Bilingual
Accomplishments
- Mentored and trained the team of SBC Inc in the Food Network competition in terms of developing the cake recipes and cake design, where we won as cake Champions against 2 other American teams.
- Supervised team of 20 staff members.
- Reached a 10% annual profit sales even during Covid.
- Compiled inventory lists and worked with vendors for product pricing and special orders. Handled high volume sales with cash, credit and gift card transactions, balancing cash draw at end of shift with 100% accuracy rate.
- Conflict Resolution - Responsible for handling customer account inquiries, accurately providing information to ensure resolution of product/service complaints and customer satisfaction.
Timeline
CEO, Owner
Business Owner, Sugar Blooms and Cakes Inc.
08.2011 - Current
Substitute Instructor
University of Winnipeg
06.2011 - 08.2011
Customer Care Representative
Faniuel Group
04.2004 - 04.2009
Certificate in English As Additional Language - Teaching English As A Second Language
University of Winnipeg
Master of Arts - Education
Tarlac State University
Bachelor of Arts - Asian Studies
College of The Holy Spirit
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