Summary
Overview
Work History
Education
Skills
Timeline
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Genevieve Mancuso

Genevieve Mancuso

Buellton

Summary

Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and well rounded in the casino industry. Detail-oriented, determination and decisive leader.

Overview

21
21
years of professional experience

Work History

Marketing Communication Manager

Chumash Casino & Resort
10.2021 - Current
  • Responsible for maintaining working relationships for the purpose of organizing and executing marketing programs with Internal Clients. Those clients include Executive Marketing, Creative Services, Customer Relationship Management, Advertising, Player Development, Promotions, and Entertainment.Skilled at working independently and collaboratively in a team environment.
  • Responsible for developing a thorough understanding of each Internal Client’s communication channels, objectives, and staying abreast on current projects.
  • Maintains frequent and consistent communication with Internal Clients to ensure continuous awareness and understanding of client needs, issues, and about learning and committed to continual improvement.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Orchestrates first phase of Service Level Agreements for clients.
  • Meets with key Internal Clients weekly; spending significant time to gain an understanding of their needs, marketing strategies, and campaign planning; identifies opportunities and organizes workflow.
  • Guides client(s) in appropriate content planning, market research, campaign planning, analysis, and communication methods based on mediums to achieve defined objectives.
  • Manages and guides the Marketing Specialist & Client Service Manager in support of External Client needs and organizes Internal Client support as needed. Supports Director of Marketing.
  • Reviews all marketing materials to ensure that it reflects defined objectives prior to submission to the client for final approval.
  • Hires, trains, develops, empowers, coaches, counsels, conducts performance and salary reviews, resolves problems, provides open communication vehicles, disciplines, and recommends terminations as appropriate.

Marketing Manager, Customer Conversion

Chumash Casino Resort
08.2014 - 05.2021
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Manages conversion campaigns and communication from strategic development to full deployment.
  • Research identify and prioritize opportunities to improve and grow customer conversion from signup to status of "retained".
  • Maintain an ongoing process of control A/B testing and evaluation of programs.
  • Manages process of marrying customer data and offers to Marketing channel.
  • Managed Marketing team in coordinating documents, planning, and creative material distribution.
  • Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
  • Launched successful digital marketing campaigns for Inactive customers, referral programs.
  • Developed and implemented marketing strategies to use for strategic campaigns and promotions.

Direct Marketing Specialist

Chumash Casino Resort
10.2011 - 08.2014
  • Managed mail and email campaigns and communication from strategic development to full deployment.
  • Managed Marketing Request Forms.
  • Managed distribution data lists, schedules and deliverables for all direct marketing programs.
  • Coordinates among multiple cross-functional areas.
  • Analyzes CLUB Card members behavioral patterns and profiles.
  • Managed promotion PBT, Slot Free Play Accounts.
  • Cultivated a Table Games match play offer from start to finish.
  • Utilized A/B testing methods to identify optimal campaign
  • Increased customer engagement by developing targeted marketing campaigns for specific demographics.

Marketing Campaign Manager

Chumash Casino Resort
01.2010 - 10.2011
  • Established a robust content calendar that kept campaigns fresh while maintaining a cohesive brand narrative across all channels.
  • Managed vendor relationships for outsourced marketing services, ensuring timely delivery of assets and optimal results from collaborations.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.

Management Trainee

Chumash Casino Resort
01.2003 - 01.2008
  • Improved management skills by participating in rigorous training programs and workshops.
  • Assisted supervisors in setting clear goals, establishing priorities, and monitoring progress to ensure successful completion of tasks.
  • Gained knowledge of company policies, protocols and processes.
  • Acted with integrity, honesty and knowledge to promote culture of company.

Education

No Degree - Content Management

USD Extended Studies
06.2022

Skills

  • Microsoft Office Suite
  • Client Services - Account Management
  • Creative Production Development
  • Salesforce; HTML
  • Campaign Management
  • Agilysys - POS
  • Marketing SOP
  • Aristocrat; Super Playmate, Pit Boss
  • Google Analytics
  • AP style copyediting, and proof-reader

Timeline

Marketing Communication Manager

Chumash Casino & Resort
10.2021 - Current

Marketing Manager, Customer Conversion

Chumash Casino Resort
08.2014 - 05.2021

Direct Marketing Specialist

Chumash Casino Resort
10.2011 - 08.2014

Marketing Campaign Manager

Chumash Casino Resort
01.2010 - 10.2011

Management Trainee

Chumash Casino Resort
01.2003 - 01.2008

No Degree - Content Management

USD Extended Studies

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Genevieve Mancuso