Genevieve Lortie
Alexandria,ON
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
19
19
years of professional experience
Work History
Optometric assistant/lab coordinator
NUVO eye centre
01.2016 - 06.2023
- Created and implemented a new laboratory department and its protocols
- Managed the edging laboratory, ensuring quality control, purchasing and receiving
- Directly responsible for scheduling appointments with patients and coordinating laboratory flow
- Analyzing prescriptions
- Administrative duties included progress reports to management, answering phone calls and returning emails in a timely fashion
- Frame adjustments and problem solving with difficult patients and situations
- Top sales associate
- Creating and delivering training power points on sales optimization.
Sales associate
Gourmet Academy
01.2014 - 01.2016
- Inventory management
- Food preparation for restaurant and catering
- Website maintenance and content creation
- Newsletter creation (mailchimp)
- Social media management and content creation.
Optometric assistant/lab coordinator
NUVO eye centre
01.2006 - 01.2012
- Created and implemented a new laboratory department and its protocols
- Managed the edging laboratory, ensuring quality control, purchasing and receiving
- Directly responsible for scheduling appointments with patients and coordinating laboratory flow
- Analyzing prescriptions
- Administrative duties included progress reports to management, answering phone calls and returning emails in a timely fashion
- Frame adjustments and problem solving with difficult patients and situations
- Top sales associate
- Creating and delivering training power points on sales optimization.
Optometric Assistant
Ottawa Optometry
01.2004 - 01.2006
- Pre-testing patients
- Optomap, visual field testing
- Optical sales
- Fittings and trouble shooting.
Education
Digital marketing diploma -
TriOS College
07.2024
Certified Hatha Yoga teacher 200h -
Hyer Destination
Embrun, ON01.2019
Optometric assistant diploma -
Canadian Association of Optometrists
01.2001
Skills
- Detail Oriented
- SEO
- Social Media Marketing
- Digital Marketing
- Social media tools
- Content Creation
- Market Research and Analysis
- Digital Marketing Management
- Marketing Strategies
- Email marketing campaigns
- Search Engine Optimization
- Creative Problem-Solving
- Google Analytics
- Customer Relationship Management (CRM)
- MailChimp
- SEO Strategies
Referencesavailable
Upon request
Languages
English
Native or Bilingual
French
Native or Bilingual
Timeline
Optometric assistant/lab coordinator
NUVO eye centre
01.2016 - 06.2023
Sales associate
Gourmet Academy
01.2014 - 01.2016
Optometric assistant/lab coordinator
NUVO eye centre
01.2006 - 01.2012
Optometric Assistant
Ottawa Optometry
01.2004 - 01.2006
Digital marketing diploma -
TriOS College
Certified Hatha Yoga teacher 200h -
Hyer Destination
Optometric assistant diploma -
Canadian Association of Optometrists
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