Summary
Overview
Work History
Education
Languages
Timeline
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Genesis Reyes

Los Angeles,CA

Summary

Dedicated hospitality professional with 5+ years of experience leveraging customer service expertise to fuel brand growth. Skilled in building strong customer relationships, optimizing marketing operations, and analyzing trends to deliver measurable results.

Overview

6
6
years of professional experience

Work History

Sales and Brand Growth Director

Chick-fil-A Franchise
10.2022 - Current
  • The Sales & Brand Growth Director works closely with the Operator and Operating Partner to plan marketing initiatives in the restaurant and the community.
  • Execute daily, weekly, monthly, & quarterly marketing initiatives for the success of the restaurant.
  • Coordinate market outreach events with local business partners, schools, and organizations.
  • Design digital content that follows brand guidelines to maintain consistency at a local, market, and national level.
  • Plan and coordinate community and team events.
  • Supervise and manage shifts while overseeing a team of up to 20 employees to ensure efficient operations and adherence to company standards.
  • Handle guest recovery efforts, deliver solutions to improve customer satisfaction and ensure positive experiences in response to service-related issues while placing in the top 20% of Customer Experience scores out of 2500+ Chick-fil-A scores.
  • Analyze sales data to identify trends, informing any promotional campaigns.
  • Develop high-performing teams by providing guidance and opportunities for professional growth.

Field Talent Staff

Chick-fil-A, Inc.
02.2024 - 05.2025
  • The Chick-fil-A, Inc. Field Talent Staff role is an opportunity for restaurant leaders to utilize their current restaurant knowledge by training Team Members in new Chick-fil-A, Inc.-owned Restaurants.
  • Assisted the Grand Opening Supervisor Team in Riverside, California; New Orleans, Louisiana; & Ponce, Puerto Rico.
  • Coached new Team Members to learn and grow while sharing their passion for Chick-fil-A.
  • Developed new skills in restaurant leadership, training and operations.
  • Trained and mentored new staff on operational procedures and customer service standards.
  • Ensured consistent adherence to food safety regulations and quality control measures.

Brand Marketing Intern

Chick-fil-A Franchise
08.2019 - 10.2022
  • The Brand Marketing Intern assists the leadership team in developing and maintaining a company’s brand identity by gathering and analyzing data & creating marketing materials.
  • Analyzed sales trends & financial metrics to identify areas of improvement and growth.
  • Strengthened marketing skills by participating in bi-weekly leadership meetings and one on one’s with the Owner/Operator.
  • Managed social media content on Instagram to reach our 2,300+ followers.
  • Promoted our mobile app through various channels, which led to a 150.59% increase in mobile sales percentage from 2019 to 2020.
  • Maintained inventory of promotional items, ensuring timely availability for marketing campaigns.
  • Contributed to the development of marketing materials such as brochures, flyers & banners.
  • Assisted in organizing promotional events, resulting in increased brand visibility and customer acquisition.

Education

Bachelor's Degree - Marketing Communications

California Lutheran University
Thousand Oaks, CA
05.2022

Languages

Spanish
Native or Bilingual
French
Limited Working

Timeline

Field Talent Staff

Chick-fil-A, Inc.
02.2024 - 05.2025

Sales and Brand Growth Director

Chick-fil-A Franchise
10.2022 - Current

Brand Marketing Intern

Chick-fil-A Franchise
08.2019 - 10.2022

Bachelor's Degree - Marketing Communications

California Lutheran University

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Genesis Reyes