Summary
Overview
Work History
Education
Skills
References
Websites
Software
Timeline
Generic

Geneesha Prasad

Toronto,ON

Summary

Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and strategy development. Detail-oriented, attentive and decisive leader.

Overview

5
5
years of professional experience

Work History

Marketing and Strategy Coordinator

Ernst & Young
03.2023 - Current
  • Works with multiple teams across sectors, service lines and geographies to develop and execute leading programs and campaigns
  • Understanding the strategies set by leadership and activating EY campaigns that best align to the leadership’s goals and priorities
  • Connecting the dots across solutions, services, geographies and sales and marketing to support campaigns and programs that link brand and demand
  • Collaborating with a multidisciplinary team to bring global and national EY campaigns to life
  • Developing and writing a range of strategic external and internal communications designed to connect with the firm’s values, goals and priorities. This includes articles, letters, speeches, leadership messages, briefing documents, talking points, statements, and more.
  • Supporting, organizing and executing webinars and in-person/hybrid events for various audiences, leveraging different tools and formats for maximum engagement
  • Evaluate and manage sponsorship opportunities to strategically support existing programs and elevate our brand in the market
  • Conducting market research to support sales and marketing efforts
  • Supporing the development of thought leadership, articles and market-facing content
  • Creating PowerPoint presentations, including client decks, solution slip-sheets and internal team presentations
  • Continuously identifying new opportunities and bring fresh ideas for improvement
  • Developing and recommending approaches for project implementation and execution, developing processes that can be exported to other teams
  • Tracking and reporting ROI on all campaigns, programs, events, sponsorships and marketing efforts

IDENTOS-MARKETING ASSISTANT

IDENTOS
07.2019 - 01.2023
  • Undertaking daily administrative tasks to ensure the functionality and coordination of the marketing department's activities
  • Executing and delivering various marketing projects, platforms & campaigns
  • Supporting the VP of Marketing in the development of brand marketing plans and campaigns
  • Conducting market research based on sales and marketing team needs
  • Organizing usability testing, questionnaires, and surveys for marketing projects that require research
  • Supporting the VP of Marketing and VP of US Business Development with sales driven campaigns to build awareness, and gain leads
  • Updating spreadsheets, CRM databases and repositories with statistical, competitive, financial and non-financial information
  • Supporting the team by writing marketing literature as needed (whitepaper, speaking proposal engagements, slide decks, use cases, case studies etc.) to augment the company's presence in the market
  • Activating content automation framework across various channels via HubSpot marketing platform & other marketing technologies
  • Employing marketing analytics & reporting techniques to gather and present important lead generation & conversion insights (social media, web analytics, rankings etc.)
  • Preparing our team to attend or sponsor industry events such HIMSS for business development purposes
  • Organizing speaking engagements at events such as HIMSS, IdentityNorth, ehealth, Collision, and more
  • Assisting the sales and marketing team with expansion to the U.S healthcare market with research, business development support, and campaigns.

PRASAD & COMPANY LLP-JUNIOR MARKETING ASSOCIATE

PRASAD & COMPANY LLP
07.2019 - Current
  • Manages social media platforms for company
  • Undertaking daily administrative tasks to ensure the functionality and coordination of the marketing department's activities
  • Assisting the marketing team with ongoing SEO campaigns
  • Supporting the marketing committee in the development of marketing plans.

Education

Bachelor of Commerce - Marketing

Toronto Metropolitan University
Toronto, ON

Skills

  • Excellent verbal, written, and organizational skills
  • Strategy Development & Coordination
  • Public speaking
  • Time Management
  • Content Management
  • Brand Development
  • Project Management
  • Market Research
  • Content Creation

References

References available upon request

Websites

Software

  • HubSpot
  • Wordpress
  • Asana
  • Google Suite
  • Jira
  • Confluence

Timeline

Marketing and Strategy Coordinator

Ernst & Young
03.2023 - Current

IDENTOS-MARKETING ASSISTANT

IDENTOS
07.2019 - 01.2023

PRASAD & COMPANY LLP-JUNIOR MARKETING ASSOCIATE

PRASAD & COMPANY LLP
07.2019 - Current

Bachelor of Commerce - Marketing

Toronto Metropolitan University

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Geneesha Prasad