Summary
Overview
Work History
Education
Skills
Timeline
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Gavin King

Toronto

Summary

Accomplished Growth and Retention Marketer with over 9 years of expertise, specialising predominantly in the fast-paced and competitive Online Gaming industry. I have a broad range of experience within CRM campaigns focusing on creating impactful promotional and product communications strategies.

Overview

10
10
years of professional experience

Work History

CRM Manager

Betano Canada
01.2023 - Current
  • Oversee CRM KPIs for Sportsbook and Casino, spanning across all customer life cycles including Early Life, Active, Retention, Churn, and Key Accounts.
  • Shaped and managed the annual bonus budget in collaboration with commercial and marketing teams, ensuring optimal bonus allocation based on company targets.
  • Created and implemented automated journeys, strategically rewarding loyalty, reactivating customers and improving Key Accounts bonusing.
  • Revamp early life journeys with updated creative and data-driven offers.
  • Devise promotions and incentives to promote recurring business.
  • Worked and collaborated closely with multiple department to align efforts with company goals.
  • Achieved 13% increase in Retention Rate, with Actives growing over 200% throughout the year.
  • Successfully reduced Churn rate from 39% to 26.5% with the introduction of Automated Journeys.

Brand Manager

FDJ-Gaming Solutions
01.2021 - 01.2023
  • Develop and maintain relationships with our Canadian partners.
  • Manage CMS to enhance user engagement on Desktop/Mobile; conduct training sessions and demonstrations for partners.
  • Compile and present concise performance figures weekly/monthly to upper management.
  • Innovate, test, and craft unique sporting promotions tailored for partners.

Digital Marketing Specialist

Macromator
01.2019 - 01.2021
  • Build, review and execute client-specific CRM campaigns.
  • Work closely with clients across North America to exceed set goals and targets.
  • Master various CRM and project management tools
  • Create company documentation for distribution to clients.

Commercial Exec Sports / Cross Sell

Paddy Power Betfair
01.2017 - 01.2019
  • Increased Cross Sell actives by 40% and acquisition by 75% through refined communications and strategic promotions.
  • Created an automated acquisition journey, boosting Cross Sell player retention by 70%.
  • Increased Cross Sell real estate on SBK homepage, including 'Always On' above the fold.
  • Reported on the effectiveness of retention marketing activities to the commercial team and other internal stakeholders.

Senior CRM Executive

Ladbrokes
01.2014 - 01.2017
  • Contributed to the growth of active player retention to 71%.
  • Achieved a 4% increase in average Open Rates to 19% through ongoing testing.
  • Oversaw communications plans and campaign execution from build to send stages.
  • Managed active promotional spend to align with a seven-figure yearly promotional budget.
  • Served as the CRM point of contact for internal stakeholders on major projects and product releases.
  • Lead a substantial Soccer promotional campaign, 'Season Ticket,' resulting in a 30% increase in average stakes across multiple markets and an ROI of 380%.
  • Coordinated and managed CRM for the launch of Ladbrokes Exchange and post-launch continuity.

Education

Marketing Management BA (Hons)

University of Greenwich
London, England
2010

Skills

  • Time Management
  • Strategic planning
  • Positive Work Ethic
  • Strong interpersonal skills

Timeline

CRM Manager

Betano Canada
01.2023 - Current

Brand Manager

FDJ-Gaming Solutions
01.2021 - 01.2023

Digital Marketing Specialist

Macromator
01.2019 - 01.2021

Commercial Exec Sports / Cross Sell

Paddy Power Betfair
01.2017 - 01.2019

Senior CRM Executive

Ladbrokes
01.2014 - 01.2017

Marketing Management BA (Hons)

University of Greenwich

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