GAURAV SHARMA
Toronto,Canada
Summary
Strategy-driven engagement professional with experience cultivating long-term relationships across founders, partners, and ecosystem stakeholders. Proven ability to align business objectives with partnership strategy, support go-to-market initiatives, and strengthen communities that drive sustainable adoption and trust.
Overview
8
8
years of professional experience
Work History
Business Development and Partnerships
PAIRS DECENTRALIZED EXCHANGE
Toronto, Ontario
06.2025 - Current
- Led business development and ecosystem partnerships, engaging 20+ token projects and founders to support early-stage onboarding, co-marketing initiatives, and platform adoption.
- Built and managed community engagement across Telegram and X, supporting a community of 15,000+ members, handling onboarding questions, feedback, and issue escalation in coordination with the core team.
- Acted as a liaison between partners, community, and product/engineering, synthesizing feedback from 50+ user and partner interactions into actionable product and UX improvements.
- Supported token onboarding campaigns, AMAs, and co-marketing efforts, contributing to 10+ promotional initiatives that increased token visibility and early trading activity on the platform.
Executive Team Member, Business Development Focus
UNTRACEABLE
Toronto, Canada
06.2023 - Current
- Spearheaded growth initiatives for Canada's largest Web3 conference, Blockchain Futurist Conference 2023, with 6,500+ attendees, 250+ speakers, 100+ sponsors, and 100+ blockchain media outlets.
- Developed key partnerships with industry leaders, investors, and ecosystem partners to enhance conference offerings, increasing sponsorship engagement by 30%.
- Increased sponsor engagement by 25% through targeted business development strategies, resulting in a 20% growth in event-driven product adoption for exhibitors.
- Engaged directly with entrepreneurs to understand market needs, influencing product strategy and driving a 30% increase in user engagement for client products.
Business Development
BITCOIN BAY
Toronto, Canada
05.2018 - 05.2023
- Drove 50% growth of the global Web3 ecosystem, expanding the community to 10,000+ active members and building strategic relationships with B2B crypto companies, investors, and startups.
- Identified market needs by conducting user research with over 10,000 community members, informing product and service offerings that contributed to a 20% increase in platform users.
- Managed partnerships with 30+ crypto companies to solve pain points and implement growth strategies through talent acquisition, fundraising, and scaling operations.
- Coordinated and executed 250+ events, reaching over 20,000 users across six years, significantly growing community engagement.
Education
Bachelor of Arts - Information Technology, Business Administration
YORK UNIVERSITY
Toronto, ONToronto, ON
Skills
- Business Development
- Ecosystem partnerships
- Strategy
- Lead generation
- Partnership management
- B2B relationships
- Market expansion
- Project Management Tools
- Jira
- Mondaycom
- Product Adoption
- Market Expansion
- User engagement strategies
- Go-to-market (GTM) execution
- Communication
- Networking
- Stakeholder management
- Negotiations
- Event coordination
- Slack
Timeline
Business Development and Partnerships
PAIRS DECENTRALIZED EXCHANGE
06.2025 - Current
Executive Team Member, Business Development Focus
UNTRACEABLE
06.2023 - Current
Business Development
BITCOIN BAY
05.2018 - 05.2023
Bachelor of Arts - Information Technology, Business Administration
YORK UNIVERSITY