Summary
Overview
Work History
Education
Skills
Language Proficiency
Hobbies and Interests
Personal Detail
Timeline
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GAURAV BHUTANI

GAURAV BHUTANI

Surrey

Summary

Gaurav is a results-driven sales and marketing professional with track record of driving growth through strategic initiatives and innovative solutions. Skilled in digital media marketing , market analysis, campaign management, and client relationship building. Known for fostering collaborative environments and adapting to changing needs to achieve team objectives. Strong capabilities in lead generation, brand positioning, and digital marketing strategies.

Overview

25
25
years of professional experience

Work History

Head Sales & Marketing ( Consultant )

ICONS Media + Magazine Inc
10.2024 - Current
  • Created Unique & Digital Interactive Magazine
  • Designed and carried out market research to detect and attract new customers.
  • Launched ICONS Talk & ICONS Social ground events
  • Carried out Social Media Marketing campaigns for Magazine and ground events.
  • Enhanced company reputation, securing new business opportunities through strategic networking events and industry conferences.
  • Managed budgets efficiently, allocating resources strategically to maximize return on investment for clients'' marketing initiatives.
  • Planned and implemented advertising campaigns.
  • Represented company at community and business events to gain exposure to potential consumers.
  • Increased sales revenue by developing and implementing targeted marketing campaigns.

Head of Sales & Marketing - Consultant ( Business Development & Digital Marketing )

Entertainment Magazine
06.2024 - 09.2024
  • Business Head for Entertainment Magazine & Digital / Special events for the Media House.
  • Revenue Management for the Entertainment Magazine Media House.
  • Solution/ Concept Selling.
  • Print & Digital Selling
  • Client Relationship & Management
  • Curating New IP’s and Brand partnerships for Entertainment Magazine.
  • Driving Sponsorship Business for Large scale ticketed community events
  • Spearheaded strategic alliances to achieve business goals and mapped alternate revenue sources
  • Enhanced brand imagery through effective trade marketing & corporate communications
  • Developed assets in collaboration with the Product and Content teams to drive viewer engagement
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.

Head Sponsorship- Consultant ( Business Development )

Surrey Eagles
01.2024 - 05.2024
  • Driving Sponsorship Business for Surrey Eagles
  • Spearheaded strategic alliances to achieve business goals and mapped alternate revenue sources

Advertising Consultant ( Business Development & Digital Marketing )

Darpan Magazine
01.2022 - 12.2023
  • Business Head for Darpan Magazine & Digital / Special events for the Media House.
  • Revenue Management for the Darpan Magazine Media House.
  • Solution/ Concept Selling.
  • Print & Digital Selling
  • Client Relationship & Management
  • Curating New IP’s and Brand partnerships for Darpan Magazine.
  • Driving Sponsorship Business for Large scale ticketed community events
  • - Darpan Extraordinary Achievement Awards
  • - Darpan Power Women of Influence Gala
  • Spearheaded strategic alliances to achieve business goals and mapped alternate revenue sources
  • Enhanced brand imagery through effective trade marketing & corporate communications
  • Developed assets in collaboration with the Product and Content teams to drive viewer engagement

Asst. General Manager - Marketing

Sunflame Enterprises Private Limited
03.2019 - 12.2021
  • Currently Working as “ Assistant General Manager Marketing - Special Focus on Digital and brand Marketing ” for Sunflame Enterprises Private Limited handling brand “ Sunflame” as Lead digital marketing to grow leads and traffic through SEO, Blogging, Content Strategy, Social Media & Online PR. Also , handling sales via Amazon via building A+ Content for AMS
  • - Designing and Implementing Innovative Digital Marketing Strategies, implementing contest and promotions for brand promotions across Digital Platforms .
  • - Creation of Social Media Marketing Dashboards using Data Analytical Tools
  • - Build, plan and implement the overall digital marketing strategy and manage the strategy
  • - Stay up to date with the latest technology and best practices
  • - Prepare and manage digital marketing budget
  • - Oversee all the company’s social media accounts
  • - Measure and manage online content
  • - Track SEO and Google Analytics data an make complex analysis
  • - Handling AMS - Amazon Marketing Services and A+Content development for SKU
  • - Build and inbound marketing plan
  • - Organize and lead digital marketing team
  • - Research competition, investigate benchmarks and provide suggestions for improvement
  • Designing and Implementing Innovative Marketing Strategies, implementing schemes and promotions for Success in Market.
  • - Designing and implementing attractive communication strategy and work out the media plan for the proper implementation, which shall add value to the brand image and tactical promotion
  • -Responsible for marketing and communication for all category ( Cookerhoods / Cooktop / Appliances Category: Communication development and media presence (ATL and BTL), Market Research, Budgeting, Product Launches, shop floor communication , Brand shop , and providing relevant inputs for product development
  • Digital Agency Handled - Sociowash,Losung E Services
  • Media Buying and Creative : Quantum , Asean
  • Worked on Social Media & ORM Data Analytical Tools - Locobuzz , Mention
  • Handling E Commerce - Amazon ( Amazon Marketing Services )

Director

Multiple Marketing Solutions
04.2014 - 02.2019
  • Company Overview: Multiple Marketing Solutions , a 360 degree pioneering Media consultancy that creates inspiring, and entertaining experiences to communicate your brand’s message through design , strategy, ingenuity and experience.As our name suggests, we believe in offering the MULTIPLE MARKETING SERVICES in the field of Designing of Launch Campaigns , Events / Promotions /TVC & Still production / Media / Training / Talent management/Sponsorships ..
  • Clients - Nissan , Greenlam , Toshiba , Hero Moto Corp , Honda , Apollo Munich , Vaicom , Balaji Motion Films , Line Chat , Hyundai , S BUYS , E Durables and many more
  • Key Achievements:
  • Created a marketing impact in diversified portfolio yet partnering with top MNC and Indian brands within India and International markets in the field of Digital Marketing/Marketing Analytics & Community Development / IP & Content creation in the field of Entertainment Industry and establishing a Hi end luxury Retail Fashion Brand .
  • 1. Worked for Volocity Media as Consultant & GM Marketing - Taking care of the Company’s global business expansions into APAC and the Middle East and its entry and growth into new markets. As part of Volocity’s global footprint in creative content forge relevant business / brand engagements .
  • Launch and introduce the company’s proprietary ideation processes, exclusive existing technologies and its ability to create new tech products, which fuel creative business, content solutions with data-driven storytelling and development which achieve measurable, engaging results into new markets. Introduction of 24”LCD new segment and became category leader in that segment
  • 2. Helped to establish IntelX.Tech which is boutique marketing consulting firm specializing in Big Data analytics consulting powered by analytics professionals with experience of having worked on some of the most challenging analytics assignments across the globe.At IntelX we work with our clients and consult them at every stage of the marketing value chain, from Hypothesis generation to Predictive Analytics to Marketing Operationalization.
  • Also recently launched a very unique C Cube Platform which is a comprehensive platform comprising a choreographed play of Content, Communities and Capitalization that has been necessitated as technology has enabled customers to access endless amounts of information at the touch of a button.The C Cube approach helps brands to find unique mechanisms with connective intelligence, ones that inspire consumers to join a conversation, leading to enhanced engagement, deep personal insight and strengthened brand loyalty.
  • 3. Worked as a Consultant ( Vice President - Sales & Marketing ) for E-Durables, one of the largest original equipment manufacturers (OEM) of multinational home appliance brands and launched ED as an aspirational, yet affordable, brand. Leveraging on its manufacturing expertise .
  • Brand ED (E-Durables ), launched ED Smart Tops, a range of smart induction cooktops which are Bluetooth-enabled and come with built-in speakers and a USB port and soon wanted to expand its product portfolio to include air conditioners, oil-filled heat radiators, water heaters, irons, microwave ovens, juicer-mixer-grinders, gas cooktops, induction cookware and non-stick utensils.
  • 4.Was also instrumental in developing few successfully running Televised shows like ‘MTV Box Cricket League’ and Media IPs ‘Telly Calendar’ with top production houses like Balaji Telefilms and Vaicom 18
  • 5. Launched a Retail Fashion Label ‘Elysian Desire’ that brings a fresh look into fashion with emphasis on luxury and style without compromising on quality.Elysian Desire signature collection represents old world elegance combined with the latest global trends. Currently it is having its Retail Designer studio in Gurugram and supplying Hi end Couture garments to global markets like USA , Hong Kong and Sydney . Also , developed some Global fashion IP for Elysian Desire ( Calendar IP named Elysian Desire Dazzling Global Indian Diva and Music Video IP named Frame2Fame )

AGM Marketing ( Pan India )

Toshiba India Pvt Ltd
01.2011 - 02.2014
  • Strategy Formulation & Operations Management
  • - Designing and Implementing Innovative Marketing Strategies, implementing schemes and promotions for Success in Market.
  • - Designing and implementing attractive communication strategy and work out the media plan for the proper implementation, which shall add value to the brand image and tactical promotion
  • -Product Development with proper coordination with Tokyo and introducing new SKU line up specially designed for Indian market in LED /LCD business
  • - Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics.
  • - Conducting Business within the stipulated norms and ensure respectable bottom line for the above mentioned products.
  • Team Management
  • - Motivate the team interacting with me. (-Zonal, Branch Sales team and the team at Head Office working under me in Marketing.)
  • - Coordinating with the various departments like IDC, Production, Service, Finance , purchase & sourcing etc for proper co-ordination and smooth business transitions.
  • - To maintain a very cordial atmosphere in the office and take responsibility / onus for maintaining the decorum of the office.
  • Agency’s handled :
  • National Creative : H&H
  • National AOR : Allied Media & Zenith Optimedia
  • National Research Agency : GFK

AGM Marketing

GEM: Empire Home Appliances Ltd
12.2007 - 12.2010
  • Key Responsibilities
  • Strategy Formulation & Operations Management
  • Designing and Implementing Innovative Marketing Strategies, implementing schemes and promotions for Success in Market.
  • Achieving Sales Target for Refrigerator, Washing Machine & CTV
  • Conducting Business within the stipulated norms and ensure respectable bottom line for the above mentioned products.
  • Designing and implementing attractive communication strategy and work out the media plan for the proper implementation, which shall add value to the brand image.
  • Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics.
  • Motivate the team interacting with me. (Zonal, Branch Sales team and the team at Head Office working under me.)
  • Coordinating with the various departments like IDC, Production, Service, Finance etc for proper co-ordination and smooth business transitions.
  • International Exposure
  • Worked with one of the biggest Eastern European consumer durable company ‘Gorenje’ in Slovenia on product development and technology backup for India. Worked in Gorenje facility in Velenje, Slovenia.
  • Agency’s handled : National AOR : Starcom India Pvt ltd.
  • National Research Agency : IMRB
  • Achievements:
  • 1. Instrumental in process of JV alliance of Gem brand with a European refrigerator and washing machine manufacturer ( Gorenje ).
  • 2. Responsible for entire Modern Trade Business and OEM.
  • 3. Member of the core Management Team

Section Head - Sales Promotion

Honda Motorcycles & Scooters India Pvt Ltd
01.2007 - 12.2007
  • Work experience : 1yr ( 2007 )
  • Brands handled: Honda Shine , Honda Unicorn , Honda Dio & Corporate
  • Campaign undertaken: “Honda Dio Hot Shot Contest” , “Relaunch of Honda Shine” “Corporate Campaign”

Marketing Manager

Maharaja Appliances Ltd., India’s No. 1 Home Appliance Brand
01.2004 - 12.2006
  • Work experience : 3.5 years ( 2004 - 2006 )
  • Division Handled: Different SBU’s of the company
  • Small Appliances ( Maharaja Whiteline - Core business comprising of 65 SKU like Food Processor, Mixer grinder, Juicer Mixer grinder etc. under 14 product categories
  • Direct Mktg. - Directly selling unit of the company
  • Institution Sales- Corporate selling division of the company
  • Key Achievements
  • Won ‘Gold Shield’ at IITF’04 & IITF’05 - 2 years in a row for Best Stall in the entire Trade Fair.
  • Developed a Launch Package for Maharaja - for complete product category
  • Bagged Consumer World Award for Maharaja Whiteline Food Processor
  • Consolidation of Marketing Communication at Head Office
  • Designed various advertisements for newspapers and developed various TV commercial currently running on Star Network
  • Outdoor: Actively involved in determining hoarding/kiosk/urinals/bus shelters etc on All India basis
  • Product Catalogues: Conceptualized, designed and developed corporate/product catalogues for proper presentation and projection. Actively involved and responsible for product photo shooting.
  • Direct Mailers: Introduced, conceptualized, designed and organized direct mailers like first newsletter, relationship tracker to increase business and database compilation.
  • Co-ordination with vendors: Interaction with advertising agencies and printers.
  • Ensured Marketing Communication and Product Management activities are co-coordinated in support of Marketing plans and objectives.
  • Developed and updated sales support kit (collaterals, presentations, clientele, references, customer testimonials, comparison sheets, specification sheets, White Papers, etc.)

Account Manager

J Walter Thompson
01.2000 - 12.2003
  • Work experience : 3.5 years ( 2000 - 2003 )
  • Accounts handled: Hero Honda Motors Ltd., Easy Bill Pvt Ltd, Adobe & Fuji Films, Omega and Rado watches, Xerox, PCC - Philips Consumer Communication
  • Campaign undertaken: “ Hero Honda Street Smart, CD Dawn, Karizma and Splendor+ launch Press, TVC & POS” “ Various promotional campaign like Wonder Cup, Golden Hat trick Offer and Dil Se World Cup Campaign” . “Adobe Recruitment Ad Campaign”“Media releases for Fuji Film Storage Media, Xerox Omega and Rado watches” .
  • International Exposure : Was a part of the team instrumental in launching Asia Pacific dealer push program for PCC Mobiles called ‘ Share one Voice’
  • Credentials
  • House Captain (Jhelum House) at D P S, Mathura Road
  • Awarded the title of “Mr. Electronics & Mr. Well Dressed” at college farewell.
  • Awarded a certificate for designing the Placement Brochure-2000.
  • Member of Placement & Cultural committee in Amity Business School
  • Cultural Coordinator for Trend’s’98/Trend’s’99 (Inter College Festival) & Organized cultural activities (Fashion Show), Amity Business School

Education

Post Graduate Diploma - Management ( Marketing & IT )

Amity Business School
01.2000

Bachelor of Engineering - Electronics Engineering

Nagpur University
01.1998

A.I.S.S.C.E ( 12th ) - undefined

DPS
01.1994

Skills

  • Drives advertising, digital marketing (SEO/ SEM/ PPC/ Google Adwords/ Display/ Re marketing / Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc / Content marketing / Email marketing / SMS marketing ), retail identity, activation programs, influencer programs, and engagement through the optimal use of ATL, BTL, media planning, and buying
  • Core skills in implementing long-term brand strategies for B2C and B2B segments with an unshakable track record of delivering market leadership, rapid growth, and strong ROI
  • Operational expertise in the areas of concept marketing, strategic planning and execution, communication design and deployment, brand perception enhancement, innovation management, and improving access mechanisms for faster acquisition of customers

Language Proficiency

English, Hindi, Punjabi (Spoken)

Hobbies and Interests

Cricket, Reading and Web Surfing

Personal Detail

  • Date of Birth: May 5th, 1976 Age - 48
  • Marital Status : Married with two kids ( daughter and son )

Timeline

Head Sales & Marketing ( Consultant )

ICONS Media + Magazine Inc
10.2024 - Current

Head of Sales & Marketing - Consultant ( Business Development & Digital Marketing )

Entertainment Magazine
06.2024 - 09.2024

Head Sponsorship- Consultant ( Business Development )

Surrey Eagles
01.2024 - 05.2024

Advertising Consultant ( Business Development & Digital Marketing )

Darpan Magazine
01.2022 - 12.2023

Asst. General Manager - Marketing

Sunflame Enterprises Private Limited
03.2019 - 12.2021

Director

Multiple Marketing Solutions
04.2014 - 02.2019

AGM Marketing ( Pan India )

Toshiba India Pvt Ltd
01.2011 - 02.2014

AGM Marketing

GEM: Empire Home Appliances Ltd
12.2007 - 12.2010

Section Head - Sales Promotion

Honda Motorcycles & Scooters India Pvt Ltd
01.2007 - 12.2007

Marketing Manager

Maharaja Appliances Ltd., India’s No. 1 Home Appliance Brand
01.2004 - 12.2006

Account Manager

J Walter Thompson
01.2000 - 12.2003

Bachelor of Engineering - Electronics Engineering

Nagpur University

A.I.S.S.C.E ( 12th ) - undefined

DPS

Post Graduate Diploma - Management ( Marketing & IT )

Amity Business School

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