Accomplished professional with expertise in financial literacy, presentation mastery, and performance management. Demonstrates a strong initiative for continuous improvement and innovation management. Skilled in contract negotiation, aiming to leverage these competencies to drive organisational success and growth.
Tenacious Founder experienced in building successful startups from idea creation to delivery. Forward-thinking with excellent market knowledge to remain ahead of competitor activity. Achieves constructive relationships with stakeholders and customers to negotiate optimal business outcomes.
Overview
14
14
years of professional experience
Work History
Founder
Tenchi Global
12.2021 - 03.2025
Company Overview: Tenchi Global is an organization that strives to deliver power that today's technology can do with what the world needs it to do without sacrificing the environment in the process
From Battery Charging and Battery Storage, Solar Panels to Wind Power, expertise in applying for and being awarded Government Grants to negotiating with Utility companies and OEM vehicle companies, our experts are the go-to Team to take complex problems and deliver simplified solutions that work
I am an authentic and collaborative leader, driven by curiosity and passion
Maximized profits through strategic pricing adjustments and cost management techniques.
Building and being a part of innovative growth-oriented teams and developing talent
I understand complex global business dynamics, have significant P&L acumen and leverage my engineering background to deliver excellent results in every role
With a breadth of experience across product development, operations, sales, and marketing, I assess complex situations quickly, define strategy and execute disciplined operating roadmaps
I have the ability to lead through disruptive change to establish and achieve objectives
I believe relationships and open communication are key to success and I strive to create a positive and tenacious culture that celebrates wins while remaining humble and hungry
I've spent the last 3 years providing consulting services specifically around EV selection, charging infrastructure and grant applications
One of my consulting contracts led me to the opportunity with a major company where I rebuilt the sales team, helped launch a CRM implementation, built an onboarding training program, provided guidance to rewrite the compensation plan and was instrumental in starting the discussion with a major competitor which led to their acquisition
Tenchi Global is an organization that strives to deliver power that today's technology can do with what the world needs it to do without sacrificing the environment in the process
From Battery Charging and Battery Storage, Solar Panels to Wind Power, expertise in applying for and being awarded Government Grants to negotiating with Utility companies and OEM vehicle companies, our experts are the go-to Team to take complex problems and deliver simplified solutions that work
Negotiated contracts with suppliers, secured competitive pricing and terms.
Drove sales through effective marketing strategies.
Vice President - North American Truck Sales
The Lion Electric Company
05.2019 - 12.2021
Developed entire sales and service teams, processes and tools from ground up to support sales and service of trucks to enable North American market penetration with duties including but not limited to:
Set strategic direction for Lion's Truck product line to ensure penetration of the North American market;
Created and executed sales processes to allow for growth and achieve stated sales goals;
Provided leadership, planned, organized and directed teams to achieve short and long-term business growth and retention objectives including sales planning, budgeting, forecasting and quota setting;
Developed business plans, resulting in improved performance.
Coordinated cross-functional teams for streamlined workflow processes.
Spearheaded strategic planning and decision-making processes aligning with mission and stakeholder interests.
Created and led successful business culture focused on performance.
Completed market analysis to help Identify ideal partnerships consistent with development of our continued growth;
Named by President to the 'Steering Committee' to represent voice of customer (VOC) and ensure our engineering efforts focused on products, including options, customers needed and wanted;
Created compensation plan for sales teams and service technicians to ensure compensation was directly aligned with team KPI's to drive results;
Ensured knowledge of competitor's strengths and weaknesses and managed execution of competitive strategy;
Engaged with Lion's largest customers and prospects to ensure advancement of large-scale opportunities;
Implemented Customer Relationship Management (CRM) system to enable accurate sharing of customer information across sales, service, finance and legal teams to ensure efficient communication as well as provide accurate forecasting;
Investigated and introduced process improvement methods to enhance customer experience;
Contributed to the development of strategic marketing initiatives in conjunction with our Marketing & Communication teams and ensured implementation metrics to measure effectiveness;
Responsible for all recruitment, hiring and training of Truck Sales and Service Teams - created on-boarding plan including initial and ongoing training;
Represented Lion Electric on multiple panels and was invited and attended debate on 'Electric vs Hydrogen' hosted by the University of Arkansas', Walton School of Business
Served as official representative of Lion Electric to government agencies.
Director of Sales - Eastern Canada
Ryder Canada
01.2014 - 02.2019
Develop, manage and led 12 sales professionals (inside and outside) and 1 sales administrator within the Eastern Canada territory (Belleville, Ontario to St
John's Newfoundland) generating 40M of sales revenue per year; my duties included but were not limited to:
- Provide leadership, plan, organize and direct the team to achieve the short and long term, business growth and retention objectives including planning, budgeting, forecasting and sales quota setting to responsibly manage P&L
- Direct the execution of sales processes in developing, growing and retaining business to achieve sales and retention goals
- Implemented the Customer Satisfaction Index (CSI) weekly meetings with key stakeholders to identify shortcomings and their impact on customer satisfaction with an objective of permanently addressing through process improvements
- Responsible for the recruitment, initial training and ongoing training to ensure optimization of teams
- Ensure the development and implementation of strategic and tactical marketing initiatives for assigned territories within Eastern Canada
- Interface with Ryder's customers and prospects to ensure the maximum development of opportunities associated with the full breadth of Ryder's products and services, including, but not limited to, complex negotiations, trade shows and customer specific events
- Ensure knowledge of competitor's strengths and weaknesses and manage execution of competitive strategy
- Ensure development of Supply Partner relationships
Director of National Sales - Eastern Canada
American Express
12.2011 - 12.2013
Company Overview: Working in the Global Corporate Payments division leading a team of sales professionals selling to the largest Corporations in Eastern Canada
- Recruited, trained, coached and led a team of 5 Sales Managers and 5 Technical Sales Specialists to successfully target and sell into the largest Corporations in Eastern Canada - exceeded 2013 Sales Quota for the first time in 5 years;
- Adept at managing both long and short sales cycle pipelines and supporting team in achieving individual goals through effective planning and use of forecasting tools including Salesforce.com;
- Incorporated daily use of CRM (Salesforce.com) to ensure KPI's were being surpassed by measuring success metrics;
- Built and helped build executive-level customer relationships and turned them into a competitive advantage
Working in the Global Corporate Payments division leading a team of sales professionals selling to the largest Corporations in Eastern Canada
District Sales Manager - Ontario East
DHL Express (Canada) Ltd.
11.2010 - 09.2011
Company Overview: DHL Express is an international courier company
Managed 4 sales teams over the course of 4 years, my duties included but were not limited to:
- Coaching, leading and motivating a team of Account Executives and Major Account Executives to maximize opportunities and deliver new business;
- Responsible for recruiting, monitoring and supporting new members of the sales team;
- Working closely with our Operations team and our Finance team to enhance customer experience and ensure that business development remains proactive rather than reactive;
- Strengthening relationships and goodwill with customers to maintain and improve loyalty;
- Developing and demonstrating a comprehensive understanding of the company's business strategy, products, pricing procedures and the competitive landscape;
- Prepared and delivered 'New Hire' sales training in 2009 to over 25 new recruits;
- Conducted weekly 'one-on-one' meetings with each team member to review past results and develop weekly targets, goals and objectives;
- Attend sales calls with each team member to provide feedback and improve call success;
- Organize, prepare and present quarterly business reviews to our Canadian Management Board
DHL Express is an international courier company
Education
Diplôme d'études collégiales (DEC) (inc) -
John Abbott College
Skills
Financial literacy
Presentation mastery
Continuous improvement initiative
Performance Management
Contract negotiation
Innovation management
Accomplishments
12/31/21, Increased truck sales orders from $2.8 M in 2019, $12 M in 2020 and $73 M in 2021.
12/31/18, Completed my first Spartan Race.
12/31/15, Led the Eastern Canada sales team to #1 sales team in all of Ryder (1st out of 33 teams).
12/31/13, Led the team that went from 12% quota achievement in 2011 to 115% in 2013.
12/31/12, Completed my first Half-Marathon.
06/30/11, Turned around underperforming sales team in Ontario region from a year over year revenue decrease of 3% in Nov. 2010 to an increase of 14% in June 2011 representing an annualized revenue increase of $3.5 M.
10/31/10, Turned around underperforming sales team in Southern Alberta & Manitoba region from a year over year revenue decrease of 18% in Oct. 2009 to an increase of 6% in Oct. 2010 representing an annualized revenue increase of $1.3 M.
12/31/05, Led sales team to a 28% year over year increase in sales over previous fiscal year.
12/31/04, Led sales team to a 12% year over year increase in sales over previous fiscal year.
12/31/03, Presidents Club 2003 - Had the second largest year over year increase of 17% for FY2003.
12/31/98, Presidents Club 1998 - Top salesperson for Canada.
Languages
English
Fluent
French
Fluent
Spanish
Intermediate
Custom
Organizational Leadership, Northwestern, 2021
Baseline Selling, Kurlan & Associates, 2020
Six Sigma accreditation, Bronze certified, 2010
Sales Communications Training, Insights North America, 2005
Strategic Sales Negotiations, American Management Association Int'l, 2002
Executive Sales Training, VASS Training Group, 2001
Internet management and opportunities, AT&T Canada, 1999
Professional Chauffeur at Blacklane Global Chauffeuring, TBR Global Chauffeur, United Private Cars, Boston Limousine, Uber BlackProfessional Chauffeur at Blacklane Global Chauffeuring, TBR Global Chauffeur, United Private Cars, Boston Limousine, Uber Black
Group Financial Manager at Global Outdoor Systems/Provantage Global (Pty) LtdGroup Financial Manager at Global Outdoor Systems/Provantage Global (Pty) Ltd