GARY BISSETT
Pickering,ON
Summary
High-performing problem solver, results-focused, data-driven thinker, dependable, on-time, and eager to learn a new trade.
Overview
3
3
years of professional experience
Work History
Senior Campaign Manager
Candybox Marketing
Oakville, Canada
08.2022 - 03.2023
- Created, executed, & managed multi-channel full-funnel marketing strategies on paid media platforms - Google, Facebook, Instagram, Linkedin, and Stackadapt (Programmatic)
- Managed monthly advertising budgets ranging from $10k - 250k
- Optimized and scaled paid advertising campaigns to meet the client's business goals, generate leads, acquire conversions, and improve ROAS.
- Set up extensive tracking systems with the help of GTM, Google Analytics, Facebook, and StackAdapt Pixels; allowing for proper conversion tracking and understanding of users' behavior
- Effectively communicated and collaborated with team members, supported the sales & production teams with forecasting, upselling the company's services, and development of marketing strategies
Marketing Manager / Sales (Co-founder)
Clinect
Toronto, Canada
04.2021 - 08.2022
- Created, and managed full-funnel marketing strategies on paid media platforms - Google, Facebook, Instagram
- Development of new websites, landing pages, and conversion funnels, while increasing organic traffic through SEO
- Building creative with Adobe Photoshop, Adobe Premiere, and Lightroom to capture specific audiences
- Implemented and optimized prospecting onboarding systems increasing retention through email updates, appointment text notifications, and an ease-of-use system for administration staff
Apprentice Electrician
Allectric
Toronto, Canada
05.2020 - 03.2021
- Changed and installed new light fixtures in both residential and commercial buildings.
- Viewed blueprints and ran wires through rough-ins.
- Measured, cut and bent wire and conduit using hand tools and power tools.
- Replaced and fixed outlets through commercial and residential homes.
- General understanding of how electricity flows and interacts within a building.
Education
BBA - Minor in Philosophy and Critical Thinking
Vancouver Island University
04.2019
Skills
- Analytical, data-driven
- Performance, ROI-Focused
- Google Ads
- Google Tag Manager
- Webflow / WordPress / Full-Stack Development
- 3D Modeling / Blender
- Sales Funnel Expert
- Problem Solver
- Leadership qualities
- "Go-Getter" attitude
- Adobe Creative Cloud
- Leadership
- Sales
Timeline
Senior Campaign Manager
Candybox Marketing
08.2022 - 03.2023
Marketing Manager / Sales (Co-founder)
Clinect
04.2021 - 08.2022
Apprentice Electrician
Allectric
05.2020 - 03.2021
BBA - Minor in Philosophy and Critical Thinking
Vancouver Island University
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