Garrett Hershey
Woodland Hills
Summary
As Head of the On-Camera Commercial Division, I lead the strategic vision, operations, and creative direction of the agency’s commercial representation arm. I oversee a high-performing team of agents, drive all top-level negotiations, and serve as the key connector between talent, brands, and creative partners across the entertainment and advertising industries.
- Spearhead all high-value deal negotiations and partnerships, ensuring optimal outcomes for both talent and agency while upholding the highest ethical and creative standards.
- Oversee and mentor a team of agents, fostering collaboration, accountability, and innovation to maintain the division’s position as an industry leader.
- Build and sustain trusted relationships with talent, providing strategic guidance to support artistic growth and long-term career development.
- Partner directly with casting directors, production companies, ad agencies, and global brands to align creative vision with talent capabilities.
- Drive departmental performance through operational excellence, forward-thinking business strategies, and an unwavering commitment to creative integrity.
- Identify new market opportunities and develop initiatives that expand the agency’s commercial footprint and elevate its industry presence.
Overview
18
18
years of professional experience
Work History
Head of Commercial Division
Daniel Hoff Agency
Los Angeles, CA
01.2009 - Current
- Spearhead all high-value deal negotiations and partnerships, ensuring optimal outcomes for both talent and agency while upholding the highest ethical and creative standards.Developed and maintained strong relationships with talent and industry partners, fostering collaboration opportunities.
- Coordinated promotional strategies for clients, increasing visibility through targeted marketing initiatives.
- Advised clients on career development strategies, providing guidance tailored to individual goals and aspirations.
- Led recruitment efforts, identifying potential talent through networking and industry events to expand client roster.
- Mentored junior agents, sharing best practices in client management and negotiation techniques for improved performance.
- Implemented tracking systems to monitor talent performance metrics, ensuring alignment with client objectives and industry standards.
- Managed client schedules and coordinated auditions, callbacks, and bookings with efficiency and attention to detail.
- Negotiated contract terms for successful deals, ensuring fair representation for both clients and agencies.
- Built a diverse roster of talent by attending industry events and proactively seeking out emerging artists.
- Secured high-profile clients by implementing effective talent scouting and relationship-building strategies.
- Increased client bookings through strategic marketing efforts, including social media promotion and targeted outreach.
- Mentored junior agents in best practices for talent management while sharing valuable insights from personal experiences in the field.
Defensive Line Coach
California Lutheran University
Thousand Oaks
01.2008 - 01.2010
- Mentored players in technique refinement and skill development for competitive advantage.
- Collaborated with coaching staff to design practice plans tailored to player strengths and weaknesses.
- Conducted individual assessments, providing personalized feedback to support athlete growth.
- Organized team drills that fostered teamwork, communication, and strategic understanding among players.
Education
Associate of Arts - Digital Communications And Multimedia
Moorpark College
Moorpark, CA06-2010
Skills
- Staff training and development
- Operations management
- Strong negotiation skills
- Client management
- Contract drafting
- Fee collection
- Collective bargaining agreements
- Building partnerships
- Facilitating auditions
- Talent acquisition
- Teamwork and collaboration
- Team leadership
Accomplishments
Heller Awards Nomination: Talent Agent of the Year: 2022, 2024
Timeline
Head of Commercial Division
Daniel Hoff Agency
01.2009 - Current
Defensive Line Coach
California Lutheran University
01.2008 - 01.2010
Associate of Arts - Digital Communications And Multimedia
Moorpark College