Galina Kocheryaeva

• Led a team of digital marketers responsible for online promoting credit products.
• Conducted 70+ interviews and hired 6 team members.
• Presented team performance results to the CEO and business leaders.
• Developed the digital marketing strategy for credit products and defined OKRs.
• Served as an expert in testing and implementing internal and external banking tools (media tracking, econometrics).
• Developed and implemented an onboarding process for new digital marketing team members.
• Launching a cycle of Growth tests to identify growth opportunities (1 month = 2-3 hypotheses).

• Managed digital advertising for the credit card with a monthly budget of $3M+.
• х2 number of conversions from paid channels.
• Monitored key metrics: NPV, AR, Util, and applications.
• Launched 20+ promotional offers, including offer development, Media planning, landing page creation, performance tracking, and post-campaign analysis.
• Oversaw the effectiveness of advertising channels: Google Ads, Yandex Direct, social media, SEO, affiliate marketing, display ads, influencer marketing, and mobile app promotions.
• Created and successfully defended 3 annual digital marketing strategies for the product.
• I developed and implemented a strategy for the upper levels of the funnel, awareness and consideration, from scratch, making it one of the largest advertisers in Russia.

I managed both paid and organic traffic in a Russian cosmetics company.

• Increased online sales by 20%.
• Developed and implemented special sales strategy during pandemic.
• Reviewed KPI of the PPC channels and significantly increased profitability.
• Launched sales on OZON from scratch.
• Responsible for all Paid Per Click and SEO traffic in the company.
• Manage a launch of at least 4 promo campaigns per month.

I worked with major banks on the platform side. I prepared and presented quarterly reports, introduced new advertising tools, and closed annual deals.

• Development of omni-channel strategies for banks in Yandex ecosystem.
• Analyzed more than 50 advertising accounts and provided follow-up recommendations improving lead generation.
• Media planning, launch of media campaigns.
• Spoke at the conferences and Client Days.
• Successful public cases, developed in collaboration with marketing department https://yandex.ru/adv/solutions/cases/alfabank-optimization https://yandex.ru/adv/solutions/cases/touchbank-yan.
• Deep analysis of the results of advertising activities, including collaboration with Yandex Analytic Department.

• Built relationships with key agency clients.
• Lead a team of junior managers.
• Analyzed results and optimized advertising campaigns according to clients KPI (ROI, ROAS).
• Performed A/B tests of advertising materials
• Worked with tools: Yandex Direct, Google Adwords, YouTube, Facebook, MyTarget, Google Merchant, Google Analytics, Google Tag Manager.

• Launching advertising campaigns in Goolge Adwords, Yandex Direct.
• Providing monthly reports and recommendations to improve results.
• Writing sales and SEO texts.
• Filling the site with inventory items from scratch.