Gaia Prado

• Bring creative vision to life within a boutique agency model, blending hands-on execution with strategic storytelling across marketing and client engagement channels.

• Apply deep knowledge of creative methodologies and trend forecasting to shape presentations, events, and digital content—while also managing core sales and marketing activities.

• Lead targeted outreach to top global fashion, beauty, and décor brands, increasing visibility through automated email campaigns, brand partnerships, industry events, and media presence. Redesign and deliver customized trend lectures for product development and creative teams.

• Manage full trade show execution, including booth concept and design, invitation strategy, and on-site coordination. Translate and adapt global trend reports for local media, expanding press coverage, and strengthening market positioning.

• Researched, designed, and developed two seasonal collections in collaboration with Sebrae and sponsored by Morumbi Shopping, curated by renowned designer Walter Rodrigues.

• Curated “Experiences LVMH” B2B/B2C catalogue of bespoke brand activations
• Led concept development, copywriting, vendor sourcing, and budget management for experimental & marketing luxury events

• Organized styling sessions for editorial photoshoots and advertising campaigns for clients and brands like GQ, Cosmopolitan, Time Out, Mastercard, Intel, Santander, Folha de São Paulo, Trip and many others.
• Planned and developed creative moodboards
• Produced/managed film & Photoshoots for advertising campaigns by negotiating budgets, hiring crews, location, etc.

• Shaped editorial strategy, theme pitches, and cross-functional team (photographers, stylists, editors)
• Managed full production cycle for each quarterly issue on a $100K+ budget

ATIBAIA CITY HALL - CINEMA & CTIZENSHIP

• Taught art direction with a focus on wardrobe and props as part of a cinema-based educational project sponsored by the Atibaia Townhall, aimed at engaging public school students in themes of social responsibility.*

SENAC:

• Taught fashion and production styling in a professional-level course (college equivalent), leading discussions, practical styling exercises, and an editorial production to enhance students' creative and technical skills.

• Styled editorial photo shoots by translating creative concepts into visually engaging narratives aligned with brand and magazine aesthetics; collaborated with photographers, art directors, and makeup artists to ensure cohesive storytelling.
• Sourced garments from designers and PR agencies; curated and purchased base wardrobe pieces while incorporating personal clothing from street-cast models to preserve authenticity.
• Balanced individuality with visual guidelines, often working with non-professional models to reflect real-life diversity and brand values.