Gabriel Ramon C. Alviar
Toronto,ON
Summary
Gab is an accomplished sales professional with a strong foundation in B2B Account Management and customer-centric strategies honed over 5 years in Sales. With a student mentality and data-driven decision-making, he has excelled in consumer goods omnichannel and selling SaaS to Canadian & US enterprises. Gab's proactive approach and trainability are success factors in consistently surpassing sales targets and KPIs by adapting to business methods and innovations with Cloud Business Intelligence tools.
Aligned to seeking a role in Business Development, Gab possesses inbound & outbound expertise via phone, email, or LinkedIn to detail the ICP personas and build rapport into integrative negotiations translating to a tactical close. His experience in a variety of industries has assimilated him in adeptly sourcing leads, personalizing product features for client value, a drive for excellence, passion for technology, and cultural alignment allow him to coherently deal with C-level decision makers.
Gab's achievements include consecutively being the Sales Rookie of the Year and Key Accounts Manager of the Year. Holding Post Graduate Certifications in Marketing Research and Data Analytics, plus Marketing – Corporate Account Management with honors, his hunger for wisdom and sharpening this expertise proves a resilient commitment to growth making him a valuable asset to elevate any high-performance team seeking genuine corporate results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Sales Development Representative
STAN AI
09.2023 - 12.2023
- Established a lead master list of 35,000 email contacts from 7,000+ community management companies & enterprises (through Apollo, Sales Navigator, Datanyze, Web-scraping) that are uploaded into HubSpot CRM to accurately sequence personalized email campaigns to each contact.
- Grew demo booking rate by 43% vs P3 months converting into creating contracts to close 8 new logo deals with a collective annual portfolio value of $144,000 as new business.
- Efficiently shortened sales cycle down to 58 days from 72 days by delegating tasks to deal-owners to ensure timely touchpoints on clients with high purchase intent under proposal or negotiation stage.
- Automated 7 process workflows for meeting links into deal creation to CS handoff, email campaign and sequences, webinar events, and dynamic CRM contacts lists of unsubscribes, opt-outs and tracked user activity making a healthier and targeted contact base.
- Collaborated with Customer Success team to ensure 93% retention rate with 77% NPS score with timely live-date and on-boarding of newly signed clients to improve CLV.
Customer Operations Intern
VendorPM
09.2022 - 08.2023
- Streamlined fulfillment of job tenders for Property Enterprises and bidding process for service vendors in the USA market by having cross-departmental collaboration on generating leads into the sales pipeline through sequenced outreach by cold-calling, emails, and social networking.
- Achieved 82% fulfillment rate with a total potential GMV of $3.7M through RFQ prioritization for all service types in the newly launched U.S. GTM segment.
- Qualified 30+ new vendor leads with data resourcefulness and strong analysis through BI tools(Apollo, Salesloft, Tableau, Sigma) incorporated into Salesforce CRM management translating into actionable insights that efficiently supported the success of customers and the new GTM sales cycles.
- Accelerated customer engagement and service recovery that improved bidding response rate to 87% vs industry standard of 3 bids through systematic monitoring & integrated reporting to customers and internal stakeholders.
- Periodically created and updated training materials to set the Operations team for success on daily processes, data-based strategies, and customer activation
- Recognized 3x as an Employee of the Month nominee (Nov, May, Aug '23) and highlighted 2x in Values Shoutout for outstanding work and growth consistency.
Field Sales Representative
Ark Marketing Performance
06.2022 - 10.2022
- Generated $18,500 accumulative B2C sales part-time during weekends by representing global brand partners such as NASCAR, Breast Cancer Society, and Rogers through direct-marketing events with Canadian retailers across Ontario
- Placed 5 colleagues into leadership level with daily sales system reviews to set weekly objectives strategically, trained on sales processes, pitch tailor-fitting, handling objections, and integrative closing on customer-facing transactions.
Lead Qualification & Research
Adecco
05.2022 - 08.2022
- Researched 10 pre-qualified leads for Canadian enterprise accounts in the On-Site Management Services vertical using BI tools with data incorporation that identified customer needs to successfully fit staffing and logistics solutions.
- Reported detailed research on scope of services, news, competitors, and key stakeholders for Gordon Food Services, Gay Lea Foods, JD Irving, and Bell among others.
- Pursued growth opportunities and target ICP plans on the new vertical pipeline of call centers outsourcing off-shore talent.
- Created financial projections for ICPs that are in the 2022 sales pipeline to gauge target lead’s intent and capacity to buy for strategizing negotiation.
Sales Associate
Vision Care
05.2022 - 06.2022
- Developed consolidated sales and data processes through Microsoft software that improved operational efficiency and profitability in providing healthcare services through engaging customer experience that generated $18,000 in monthly sales.
- Designed process management for outbound calls to be cognizant of client outreach in booking 5 weekly appointments, and inventory monitoring for stock movement to proactively replenish sold SKUs.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise
Management Trainee
Chick Fil-A
11.2021 - 05.2022
- Grew average sales by 4%e more by establishing management staff with operational oversight, business development, and process improvement strategies.
- Dedicated to dynamic team collaboration and delivering exceptional customer experience through genuine hospitality, swift service, and outstanding QSR cuisine.
- Ensured FOH operational excellence, cashier management, upheld quality benchmarks and integrity including order management and guest engagement.
Key Account Manager
Century Pacific Food, Inc
08.2018 - 10.2021
- Effectively advanced National Key Accounts with strategic understanding of their retail processes that successfully increased value of sales pipelines, activating marketing initiatives and order fulfillment to support category growth, omnichannel integration, and robust profitability that elevated the NKA to a billion revenue mark.
- Leveraged data analysis (MS Power BI, ARC SPA, Nielsen) for joint collaboration with key decision makers on sales forecasts, promotional growth drivers, brand concessions and CSL that achieved 112% of sales quota for 3 calendar cycles.
- Implemented ABM cadence in omnichannel & retail on shopper-centric brand activities that grew share of wallet and accelerated inventory turnover that resulted in 18% 3-year CAGR that financially optimized trade spend to only 3%.
- Conducted story-telling presentations for Category and Business Reviews with buyers and marketing for alignment on overall market insight performance, targets, closing negotiations, and timely implementation of trade activities.
- Launched a Corporate Social Responsibility initiative for local communities, partnering with BU’s on feeding programs, wellness activities, and job fairs.
Education
Post Diploma - Marketing Research and Data Analytics, Marketing – Corporate Account Management
Centennial College
Scarborough, ON08.2023
Post Diploma - Marketing – Corporate Account Management
Centennial College
Scarborough, ON08.2022
Bachelor of Science - Entrepreneurial Management
University Of Asia And The Pacific
Philippines08.2017
Skills
Technical Skills
- Lead Prospecting & Needs Identification Solution Selling (SaaS, B2B & B2C)
- Adaptive Negotiation & Closing Relationship Building & Retention
- Data Analytics, Insight & Visualization Business and Category Review
- Business Intelligence Tools (MS Office, Power BI, Salesforce, Salesloft, Apollo, ZoomInfo, Sales Navigator, Sigma, Bard, GA4, Tableau, SAS, ENVISION, SQL)
Soft Skills
- Networking
- Critical & Big Picture Thinking
- Time & Task Organization
- Adaptive & Coachable
- Active Listening (VOC)
- Articulate Communication
Accomplishments
Century Pacific Food, Inc.
• 2019 & 2020 Modern Trade Silver Award for Customer Business Plan
• 2019 Modern Trade Key Accounts Manager of the Year
• 2018 Corporate Sales Rookie of the Year
Robinsons Supermarket (Client Account)
• 2020 Golden Apple Winner for Best Supplier Award in Pantry Essentials Category
• 2019 Golden Apple Nominee for Best Key Accounts Manager
• 2019 Golden Apple Nominee for Best Supplier Award in Pantry Essentials
• 2018 Golden Apple Award for Best CSR Program
Certification
I.T Essentials – Advanced Excel Course - Informatics
New Selling Science and Mechanics Course – Mansmith
Salesforce CRM Fundamentals, Salesforce
LinkedIn, Sales Navigator, and CRM Integration Course - LinkedIn Learning
Google Analytics 4 & Ads Search Certification – Google Analytics Academy
Environics Analytics – ENVISION Software
Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Research Ethics, Tri-Council Policy Statement (TCPS2)
Languages
English
Native or Bilingual
French
Elementary
References
Victor Dagher, Customer Operations Manager, VendorPM
Austin Divitcos, Director of Market Operations (USA), VendorPM
Tyler Dowell-Tetrault, National Sales Executive, Adecco
*Contacts are provided upon request
Timeline
Sales Development Representative
STAN AI
09.2023 - 12.2023
Customer Operations Intern
VendorPM
09.2022 - 08.2023
Field Sales Representative
Ark Marketing Performance
06.2022 - 10.2022
Lead Qualification & Research
Adecco
05.2022 - 08.2022
Sales Associate
Vision Care
05.2022 - 06.2022
Management Trainee
Chick Fil-A
11.2021 - 05.2022
Key Account Manager
Century Pacific Food, Inc
08.2018 - 10.2021
Post Diploma - Marketing Research and Data Analytics, Marketing – Corporate Account Management
Centennial College
Post Diploma - Marketing – Corporate Account Management
Centennial College
Bachelor of Science - Entrepreneurial Management
University Of Asia And The Pacific
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