

Integrated marketing coordinator with experience supporting 360° campaigns across retail, digital, PR, and experiential activations. Skilled in campaign planning, media coordination, influencer programs, reporting, and managing timelines across cross-functional teams. Passionate freelance photographer since 2020, bringing strong creative direction and visual storytelling to marketing projects.
• Support 360° marketing programs for Jean Paul Gaultier, Rabanne, Carolina Herrera, and Nina Ricci, including product launches, retail programs, and PR.
• Assist with campaign planning by organizing timelines, assets, approvals, and cross-team communication.
• Support large-scale marketing activations across Canada by coordinating logistics, vendors, schedules, and on-site needs.
• Work with media agencies on Meta campaigns, sharing assets, tracking deadlines, reviewing performance, and helping adjust based on insights.
• Maintain organized work back schedules, campaign trackers, KPI reports, and budget updates to keep projects on track.
• Provided support for product marketing plans, spanning from innovation to in-store product placement, for esteemed luxury fragrance brands including Burberry, Marc Jacobs, Hugo Boss, Calvin Klein, Vera Wang, and Adidas.
• Coordinated marketing events by maintaining detailed trackers to guarantee adherence to timelines and requirements, which contributed to successful launches and elevated brand visibility in key markets.
• Worked with leading retailers such as Sephora, Shoppers Drug Mart, and Walmart to ensure seamless execution of marketing strategies and maximize brand visibility.