Gabriella Baía
Brampton,ON
Summary
Results-driven Advertising graduate professional successfully running an eye lash extension business as well as, operating and managing other small businesses with a strong online presence. Over 5 years of experience in creative advertising and marketing skills. Experienced in media tech, graphic design, digital marketing, and communications design. Adept at building and strengthening business and customer relationships while also working well under pressure when completing demanding tasks & meeting deadlines. Current entrepreneur that implements social media strategies to support brand and product exposure.
Overview
9
9
years of professional experience
Work History
CEO/ Startup Founder
BaiaLash Lash Extensions
07.2020 - Current
- Achieved company growth by implementing strategic plans and streamlining operations.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts
- Used multiple digital marketing tools and technologies, and content management systems.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Created and designed all 200+ videos/ posts of online content for BaiaLash's advertising and produced company engagement.
- Fostered strong relationships with clients and created positive relationships that encouraged clients to return.
Digital Content Creator /Assistant Manager
AmeliaLashes Lash Extensions
08.2018 - Current
- Enhanced brand visibility by creating over engaging digital content across various platforms.
- Produced over 50+ high-quality videos with content that effectively communicated brand messaging and increased viewership.
- Managed blog content, managed and created multiple detailed projects ensuring consistent publication schedule and relevant topics.
- Developed visually appealing graphics for social media, resulting in higher engagement rates.
Custodian School Attendant
Peel District School Board
10.2015 - Current
- Maintained clean & comfortable environments in schools by vacuuming, wiping tables, cleaning washrooms, emptying trash, & recycling bins.
- Liaised with multiple staff members of school.
- Developed long term relationships while successfully maintaining a "teamwork" ethic committed to working in diverse environment.
- Maintained classrooms, offices & health rooms.
- Completed Health & Safety training to ensure a safe work environment.
Graphic Designer
Wright Mind Fitness Inc.
07.2018 - 09.2021
- Developed over 50+ renditions of creative designs for print materials, brochures, banners, and signs.
- Created multiple engaging social media graphics that drove user engagement and increased online visibility.
- Created digital image files for use in digital and traditional printing methods.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
Education
Bachelor of Design - Advertising
OCAD University
Toronto, ONSkills
- Effective Decision Making
- Strategic Visioning
- Teamwork skills
- Branding and Identity
- Social Media Design
- Content Strategy Development
Additional Information
Amelia Lashes
Amelia DeSilva
phone: 416 270-7890
Peel District School Board
Peter Franchella
Phone:
Wright Mind Fitness
Shamar Wright
phone:
Timeline
CEO/ Startup Founder
BaiaLash Lash Extensions
07.2020 - Current
Digital Content Creator /Assistant Manager
AmeliaLashes Lash Extensions
08.2018 - Current
Graphic Designer
Wright Mind Fitness Inc.
07.2018 - 09.2021
Custodian School Attendant
Peel District School Board
10.2015 - Current
Bachelor of Design - Advertising
OCAD University
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