Gabriela Pacini

Spearheaded global brand sponsorship strategy, driving demand and enhancing perception.

• Developed and executed inaugural platform-level sponsorship strategy, integrating cross-team efforts.
• Secured and negotiated partnership with NASCAR & Richard Childress Racing (RCR), achieving tenfold performance against key KPIs.
• Crafted brand storytelling with driver Jesse Love to showcase value of Samsara technology in RCR logistics, elevating brand perception and leadership.
• Delivered 18:1 ROI through unified activations across multiple channels to generate measurable growth.
• Established BrandGen motion, combining brand-building initiatives with demand generation strategies.
• Expanded brand presence in EMEA, Mexico, and Canada, achieving double-digit awareness lifts and impacting $100M+ pipeline.
• Executed multi-channel marketing campaigns that significantly elevated brand awareness and engagement.

• Drove global integrated marketing strategy, generating over $146 million in pipeline while exceeding quarterly targets.
• Launched integrated go-to-market framework that enhanced brand awareness and acquired new customers.
• Established a three-year strategy to position Confluent as the Data Streaming leader, aligning paid media for effective category building.
• Facilitated cross-functional collaboration with sales, product, and creative teams to align campaign objectives.
• Monitored performance metrics tracking to evaluate campaign success and optimize future initiatives.

• Negotiated multi-million dollar partnerships with NBA and PGA, surpassing business outcomes and engagement goals.
• Enhanced ServiceNow's global brand awareness, driving a 40% year-over-year revenue increase.
• Developed and executed multi-channel media campaigns, setting site traffic and engagement records.
• Spearheaded co-branded content with Forbes BrandVoice, exceeding year-over-year KPIs.
• Collaborated with Brand creative to produce impactful campaign messaging across all channels.
• Managed annual budgets and secured an additional $2.7M in media value through negotiations.