Gabriela De Romeri
Surrey
Summary
Dedicated communications professional committed to driving positive change in the conservation sector. Skilled in public relations, social media management, community outreach, administrative assistance, and project management. Passionate about environmental stewardship, wildlife conservation, and public education, with a history of success in these areas. Proficient in leveraging digital platforms for social impact and fostering community engagement. Driven by expertise in kinesiology to contribute to a better world through collaboration and innovation.
Overview
9
9
years of professional experience
3
3
Certification
Work History
WildSafeBC Communications Manager
British Columbia Conservation Foundation
05.2024 - Current
- Managed over 20 WildSafeBC Community Coordinators in respect to social media, media coverage, and resource development.
- Supported the hiring and onboarding of WildSafeBC staff.
- Assisted in grant writing, grant reporting, and researching funding opportunities.
- Developed and maintained WildSafeBC eLearning courses and certifications.
- Fostered connections and provided support to Indigenous Peoples and their communities.
- Coordinated crisis communications, mitigating negative impacts on the organization's reputation and ensuring accuracy.
- Streamlined internal communications by establishing protocols and templates for consistent messaging and improved onboarding protocols with interactive communication techniques, elevating overall team motivation and performance.
- Continuation of all "Communications Coordinator' responsibilities outlined below.
WildSafeBC Communications Coordinator
British Columbia Conservation Foundation
10.2023 - 05.2024
- Boosted audience engagement and enhanced brand visibility by developing and implementing strategic communication campaigns.
- Increased requests from media through targeted press release distribution and building strong relationships with key contacts to enhance Provincial program awareness with well-executed public relations initiatives, securing positive press coverage.
- Delivered comprehensive reports to senior leadership on the performance and effectiveness of various communication strategies, including social media.
- Developed robust media calendars, ensuring timely production and efficient management of high-quality content across multiple platforms.
- Designed compelling print and digital content such as infographics, posters, brochures, and presentations to enhance message retention among target audiences.
- Monitored industry trends and competitor activities to inform ongoing communication strategies and leveraged analytics to optimize campaigns, better targeting key audiences and achieving desired outcomes.
- Maintained and managed website through WordPress.
WildSafeBC Fraser Valley Coordinator
British Columbia Conservation Foundation
06.2023 - 05.2024
- Managed education initiatives aimed at preventing human-wildlife conflicts in the Fraser Valley Regional District.
- Presented wildlife safety and bear spray workshops to diverse community groups, employers, clubs, and schools.
- Hosted wildlife awareness display booths at community events and special functions.
- Executed door-to-door campaigns and garbage-tagging in wildlife-conflict areas with a proactive and positive approach.
- Cultivated and strengthened relationships with local Conservation Officers, bylaw officers, and municipal sponsors.
- Led volunteer recruitment, orientation, and task delegation in the Fraser Valley Regional District.
- Collaborated with local media outlets to ensure broad community reach.
- Fostered cooperation with all community groups and individuals, irrespective of their wildlife-related viewpoints, to identify root causes of human-wildlife conflict within the Fraser Valley Regional District.
Administrative Assistant
GoByBike BC Society
06.2023 - 12.2023
- Supported GoByBike BC Society's Executive Director.
- Assisted in the successful acquisition of Charitable Status with the Canada Revenue Agency, ensuring compliance and accuracy.
- Supported the Board of Directors, including the coordination of Board Meetings or Annual General Meetings (AGMs) and recording minutes.
- Expertly handled various administrative tasks, including contract writing, grant writing, report writing, funding acquisition, and budget management support.
- Collaborated with colleagues on special projects and managed external communications by promptly responding to emails and correspondence.
- Coordinated and oversaw hiring processes within the organization, ensuring a smooth recruitment and onboarding experience.
- Gathered, analyzed, and prepared documents and data for discussions and reports, producing accurate office files, updated spreadsheets, and crafted presentations to support executives and enhance team productivity.
- Implemented an efficient record filing system within Microsoft 365, enhancing file organization and accessibility.
Social Media Manager
GoByBike BC Society
04.2023 - 12.2023
- Developed and managed cohesive social media content calendars and strategies to increase engagement and maintain brand consistency.
- Developed and managed digital advertisement campaigns for province-wide public health and environmental campaigns.
- Produced diverse multimedia content for various digital and print projects, including photography and videography (primarily in Canva).
- Analyzed and reported on campaign results, recommending improvements according to emerging industry trends and competitor analysis.
- Provided media training for community coordinators.
Digital Marketing Intern
GoByBike BC Society
01.2023 - 04.2023
- Collaborated with a team to support the tri-annual Provincial GoByBike Week campaigns.
- Created promotional materials, including educational booklets, merchandise, social media content, and coordinator kits.
- Co-managed the social media platforms, review insight analytics, and maintain community engagement.
Content Writer Intern
Couply
01.2023 - 04.2023
- Created original copy for in-app blogs, quizzes, games, and questionnaires aligning with current media trends and interests.
- Maintained a tone throughout copy to ensure communication consistency.
- Collaborated with a team to support each other regarding timelines, deliverables, and overall project management.
Science and Math Tutor
Abby Tutors
10.2021 - 04.2023
- Created a comfortable and engaging learning environment conducive to positive learning by encouraging questions, sparking discussions, and prompting further thought development.
- Collaborated with each student to identify personal educational goals, identify common hurdles, and find useful study methods initiated in order to keep plans on track.
- Developed useful student materials including practice worksheets, relevant session notes, reference sheets, and quizzes regarding math, science, and English subjects.
- Assessed and communicated student progress by constructing a detailed weekly report for parents, discussing insight and recommendations to increase the effectiveness of future tutoring sessions.
Veterinary Assistant and Social Media Manager
Dolphin Veterinary Services
01.2019 - 05.2022
- Prepared examination and surgical equipment to comply with the Canadian Veterinary Medicine Association (CVMA).
- Diligently provided crucial information regarding advised medical procedures, treatments, medications, and retailed products.
- Assisted in patient (animal) handling and restraint measures, collection of clinical samples, and execution of laboratory testing.
- Performed a variety of clerical duties, including telephone calls, scheduling appointments, billing, organizing referrals, and managing client flow throughout the office.
- Designed daily social media content, managed platform correspondence, and tracked analytics, in order to generate new clients.
Education
Bachelor of Kinesiology - Exercise Science
The University of The Fraser Valley
Abbotsford, BC04.2023
Certification
- Wildlife Awareness and Safety Level 2
- Wildlife Awareness and Safety Level 1
- WildSafeBC Bare Camping Course
- BCCF Indigenous Awareness Course
- Serving It Right Certificate
Languages
English
Bilingual or Proficient (C2)
Timeline
WildSafeBC Communications Manager
British Columbia Conservation Foundation
05.2024 - Current
WildSafeBC Communications Coordinator
British Columbia Conservation Foundation
10.2023 - 05.2024
WildSafeBC Fraser Valley Coordinator
British Columbia Conservation Foundation
06.2023 - 05.2024
Administrative Assistant
GoByBike BC Society
06.2023 - 12.2023
Social Media Manager
GoByBike BC Society
04.2023 - 12.2023
Digital Marketing Intern
GoByBike BC Society
01.2023 - 04.2023
Content Writer Intern
Couply
01.2023 - 04.2023
Science and Math Tutor
Abby Tutors
10.2021 - 04.2023
Veterinary Assistant and Social Media Manager
Dolphin Veterinary Services
01.2019 - 05.2022
Bachelor of Kinesiology - Exercise Science
The University of The Fraser Valley
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