Gabriela Civita
Montréal,Canada
Summary
Experienced professional with 7+ years of experience in marketing, extensive experience managing online customer service, content calendars, developing a customer engagement strategy, optimizing campaigns through testing, leading CRM projects with cross-functional teams, managing customer database and segmentation, tracking campaign performance, and reporting results to improve performance and inform decisions with KPIs. Expertise in Photo Shoot coordinator, e-commerce, email marketing design and copywriting, Extensive experience managing events, and developing collaborations with external stakeholders. Multilingual (Fluent English and Portuguese, intermediate Spanish and Basic French) high-performance professional with experience leading and supporting multi-year fashion strategies and production. Good communication with suppliers and experience in production monitoring from creation to distribution.
Overview
8
8
years of professional experience
Work History
Digital Marketing / Adm Coordinator
EUROMAX - BYLYSE
Montréal, Canada
09.2023 - Current
- Propose and develop innovative and creative design concepts and copywriting
- Content Calendar Creation - Social Media
- Administrative support for retails
- Coordination de séance photo - Fashion e-commerce
- Online Customer Service
- Analyzes social media reports for actionable insights
- Implements strategic adjustments to increase followers and enhance engagement across channels.
Marketing Consultant
Ux Strive Agency
Montréal, Canada
05.2023 - 09.2023
- Spearheaded the strategy development of Ux Strive content channels, driving increased brand awareness and engagement
- Utilized creative skills to create visually appealing content (Videos and designers) that resonate with the target audience
- Collaborated with cross-functional teams to align social media initiatives with overall marketing goals.
Marketing Specialist
FOM Pillows & Accessories
São Paulo, Brazil
07.2021 - 10.2022
- Led the social media management efforts for a pillow brand, overseeing platforms such as Instagram, Facebook, and email marketing to increase brand awareness and engagement
- Developed effective social media strategies that aligned with the brand's overall marketing objectives, resulting in increased website traffic and sales
- Coordinating photo shoots, co-branding initiatives, and events to promote the brand and its products
- Successfully positioned the brand as a leader in the pillow industry, achieving significant growth in brand recognition and customer loyalty.
E-Commerce Analyst / Marketing Analyst
Inbrands Ltd.
São Paulo, Brazil
02.2019 - 02.2021
- Devised and executed effective strategies for website analytics to track and demonstrate the growth of online initiatives, resulting in increased website traffic and sales
- Supported day-to-day merchandising updates for various aspects of the website, including product landing pages, campaign landing pages, site navigation, and other elements resulting in enhanced user experience and improved sales
- Conducted in-depth analysis of website performance and identified areas for improvement, implementing effective solutions that optimize website performance and increase conversion rates.
Assistant Fashion Design
Calvin Klein Brazil
São Paulo, Brazil
04.2018 - 10.2018
- JeansWear development season collection
- Follow-up of delivery from suppliers
- Trends research
- Technical sheet development
- Proficient in conducting in-depth fashion research to identify emerging trends, analyzing industry publications, attending fashion shows, and monitoring social media platforms.
Fashion Communication Intern
Santista Jeanswear Ltd. (Textile)
São Paulo, Brazil
04.2016 - 03.2018
- Skilled in assisting with trend development for collections, including drawing jeans clothes like a fashion designer, and contributing to the preparation of new collection catalogues
- Fashion social media content.
Education
Digital Marketing Diploma -
Greystone College
Bachelor of Fashion Design (BFD) -
FASM
MBA - Marketing Management - Marketing Communications
ESPM
BrazilSenai - Fashion Tech School (SENAI) - Fashion Design and Production
Senai
Skills
- ADOBE PHOTOSHOP
- ADOBE ILLUSTRATOR
- COREL DRAW
- MAILCHIMP
- HUBSPOT
- CANVA
- MOVAVI (VIDEO)
- LINX
- Project Management
- CRM Software
- Event Planning
- Business Development
- Administrative Oversight
- Customer Service
- Event Coordination
- Strategic Planning
- Content Strategy
- Photography
- Google Analytics
- Video Editing
- Marketing automation
- Influencer Collaboration
- Social Media Marketing
- SEO Strategies
- Email campaigns
- Website Design
- Social Media Management
- MailChimp
- Digital Photography
- Social media content creation
- Graphic design principles
Languages
- PORTUGUESE
- ENGLISH
- SPANISH
- FRENCH
Languages
English
Full Professional
Portuguese
Native/ Bilingual
Spanish
Professional
French
Limited
Timeline
Digital Marketing / Adm Coordinator
EUROMAX - BYLYSE
09.2023 - Current
Marketing Consultant
Ux Strive Agency
05.2023 - 09.2023
Marketing Specialist
FOM Pillows & Accessories
07.2021 - 10.2022
E-Commerce Analyst / Marketing Analyst
Inbrands Ltd.
02.2019 - 02.2021
Assistant Fashion Design
Calvin Klein Brazil
04.2018 - 10.2018
Fashion Communication Intern
Santista Jeanswear Ltd. (Textile)
04.2016 - 03.2018
Digital Marketing Diploma -
Greystone College
Bachelor of Fashion Design (BFD) -
FASM
MBA - Marketing Management - Marketing Communications
ESPM
Senai - Fashion Tech School (SENAI) - Fashion Design and Production
Senai
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