Open To Work
Gabriela Ayee
Entourage Health Corp.
Toronto,ON
Summary
Product Innovation & Commercialization Leader with 7+ years in regulated CPG, leading new product development across pre-roll, flower, vape, hash, and infused formats. Commercialized 45 SKUs that generated $23.6M in launch revenue over 12 months, managing the full lifecycle from consumer insight and business case through R&D, feasibility, pricing and margin, packaging, provincial listings, launch readiness, and performance tracking. Translates strategy into commercially viable, launch-ready programs by building scalable processes and planning tools and aligning suppliers and cross-functional teams in lean environments. Consistently improves launch quality and execution across a five-brand cannabis portfolio sold nationally.
8
years of professional experience
Work History
Manager, Product Innovation & Development
9 Months- Spearheaded the development and commercialization of 45 new SKUs across pre-roll, flower, vape and infused formats in 2025-2026, leading each product from consumer insight and feasibility through pricing, packaging, provincial listing and launch readiness.
- Launched flagship products including Dime Bag Pocket Puffs pre-rolls (OCS 2025 Top 5 Pre-Roll Brand in Ontario) and the Color Cannabis dual-chamber all-in-one vape ($81K units in first 8 weeks).
- Led a portfolio-wide packaging transformation across 60+ Color Cannabis, Saturday, and Dime Bag listings, improving cost efficiency, shelf presence, and return risk while aligning suppliers and transition timing.
- Owned provincial submissions end-to-end, coordinating labels, CRC certificates, GS1 uploads, barcode validation, pricing, and listing requirements with zero inbound rejections.
- Built the 2025-2027 innovation pipeline and led cross-functional planning, feasibility reviews, vendor assessments, and landed-cost validation with Finance to prioritize concepts by revenue and margin potential.
- Developed a pricing-and-volume calculator, standardized submission templates, a product intake workflow, and a SharePoint source of truth, reducing manual rework, version conflicts, clarification cycles, and decision delays.
- Re-engineered customer/patient complaint handling and inventory-risk workflows, clarifying ownership and escalation paths to accelerate resolution, reduce internal friction, and protect compliance.
National Sales Enablement Manager
1 Year 11 Months- Led adult-use marketing strategy, brand positioning, and go-to-market execution across Color Cannabis, Dime Bag, and Saturday; partnered with CCO on product concept development and coordinated feasibility, pricing, compliance, and launch readiness.
- Managed $555K marketing budget, executing programs with $247K in spend (45% of budget) to optimize resource allocation while supporting adult-use and medical initiatives.
- Owned provincial listing submission strategy and execution across 7 provinces, scaling annual submission volume from 84 to 169 and building a scoring framework to improve differentiation, readiness, and acceptance likelihood.
- Managed development and listing of 40 new products in 2024, contributing $8.2M - 25% of adult-use revenue and 14% of total company revenue.
- Collaborated with cross-functional teams on promotional and permanent price changes that lifted sell-through 20% average on repriced SKUs.
- Championed development and launch of the 2025 pipeline of 50 adult-use and 32 medical SKUs while operating as a one-person marketing function and maintaining submission, brand, and launch-readiness responsibilities.
National Field Sales Manager
1 Year 2 Months- Led and enabled the national field sales team through weekly objective-setting, performance monitoring, coaching and targeted training, aligning execution with distribution and revenue goals.
- Developed strategic sales plans with Key Account partners, translating retailer needs and field intelligence into distribution opportunities, promotional programs and customer-planning recommendations.
- Supported product launches by equipping field teams with training, selling tools and promotional materials while tracking CRM activity, performance trends and territory budgets to inform leadership decisions.
Territory Manager
1 Year 11 Months- Increased brand awareness, distribution, and sales across Ontario by optimizing promotional activities, display positions, and price points with priority retail accounts.
- Developed and executed territory sales strategies, promotional activities, and implemented marketing campaigns to maximize market penetration and achieve distribution KPIs.
- Conducted regular training sessions for retail sales representatives, improving product knowledge and sales performance.
- Developed strong relationships with retail key decision-makers, fostering trust and loyalty across Ontario.
Community Engagement Specialist Lead, Ontario
9 Months- Led, coached, and developed Ontario’s Community Engagement Specialist team, providing strategic direction and ensuring consistent delivery of outreach and education programs.
- Developed audience-specific cannabis education materials that promoted informed decision-making, responsible consumption, and harm reduction across diverse communities.
- Designed and facilitated workshops and training sessions for community members, retailers, and industry stakeholders, translating complex cannabis regulations and product information into clear, accessible guidance.
Community Engagement Specialist
10 Months- Facilitated community outreach and education initiatives during Canada’s first year of legal cannabis, strengthening public understanding of responsible use, regulations, and the evolving legal market.
- Built relationships with consumers, community stakeholders, and local organizations, gathering feedback and addressing questions to promote trust, awareness, and informed cannabis consumption.
- Supported public education efforts by delivering clear, compliant information on cannabis products, usage guidelines, and regulatory updates to help normalize and destigmatize legal cannabis use.
Education
Postgraduate Certificate - Sport & Event Marketing
Advanced Diploma - Business Administration - Marketing
Skills
New product development
Consumer & market insights
Portfolio strategy
Packaging development
Product lifecycle management
Competitive benchmarking
SKU rationalization
Product positioning
Go-to-market & launch readiness
Pricing & margin modelling
Provincial listings
Trade marketing
Cross-functional leadership
Timeline
Manager, Product Innovation & Development
Entourage Health Corp.
09.2025 - 06.2026
National Sales Enablement Manager
Entourage Health Corp.
10.2023 - 09.2025
National Field Sales Manager
Entourage Health Corp.
08.2022 - 10.2023
Territory Manager
Entourage Health Corp.
09.2020 - 08.2022
Community Engagement Specialist Lead, Ontario
Canopy Growth Corp.
08.2019 - 05.2020
Community Engagement Specialist
Canopy Growth Corp.
10.2018 - 08.2019
George Brown College
Postgraduate Certificate from Sport & Event Marketing
Sheridan College
Advanced Diploma from Business Administration - Marketing
TOOLS & CERTIFICATION
TECHNOLOGY
Advanced Excel including financial modelling, pricing analysis and commercialization tools; Microsoft 365; Smartsheet; SharePoint; Salesforce; EZFocus CRM; Adobe Creative Cloud; Generative AI tools including ChatGPT and Claude
CERTIFICATION
CannSell Expert - CannSell