Funmilayo Shokunbi
Fredericton
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Dedicated FMCG COMPANIES professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Manager
Hayat Kimya
03.2016 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Performed market segmentations, targeting and positioning for each product line.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Education
Master of Science - Business Development
Federal University Jigawa
Jigawa07.2023
Bachelor of Science - Marketing
ESPAM FORMATION
Nigeria08.2017
Skills
- Swift
- Brand Development
- Project Management
- Monitoring
- Sales Strategies
- Customer Relationship Management
- Market Analysis
- Manage Contracts
- Customer Service
Accomplishments
- Received “BEST SALES MANAGER OF THE YEAR 2022
- BEST STAFF OF THE YEAR 2021
- Supported Campaigning on how to use sanitary pads in rural area educating girls who are off age on how to use pads and being hygiene on their well begin that resulted in a 70% increase in customer sales .
- Supervised team of 20 staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved my MTD TARGET by completing my daily task with accuracy and efficiency.
Certification
- Nigeria Institute of Marketing Training - 2012
Travelling
I have traveled to South west, North West, North south
Timeline
Marketing Manager
Hayat Kimya
03.2016 - Current
Master of Science - Business Development
Federal University Jigawa
Bachelor of Science - Marketing
ESPAM FORMATION
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