Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
Generic

Kofi Carmichael

Toronto,ON

Summary

Creative Social Media Manager with proven record of success in building brand awareness, increasing followers and partnering with top influencers through cohesive digital strategy. Engaging storyteller with award-winning history in video journalism and content development. Develops vision and achieves objectives through execution of integrated plans. Team-oriented Social Media Manager with 5 year background administering social media accounts. Creative and innovative professional with top skills in web content generation, customer preference analysis and strategy implementation. Solid knowledge of SEO and Google Analytics paired with familiarity of copywriting processes. Versatile Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships. Driven Sales Service Representative with successful background building new customer relationships and revenue streams. Connects with customers using service-oriented approach to understand and meet unique needs. Excellent presentation and communication skills honed over extensive sales background. Technologically-savvy Shoppers Drug Mart Social Media with proven customer service, time management and multitasking abilities. Attentive to customer needs and ready to break down technical problems to develop effective solutions. Forward-thinking professional with deep understanding of resolving customer problems with efficiency and civility. Expert in Urban Music and Culture issues with dedication to increasing productivity through close analysis, through research and ear to the ground information. Proven history of increasing customer satisfaction.

Overview

13
13
years of professional experience

Work History

Producer

We Love Hip Hop Network
02.2017 - Current

1. Weekly production of podcast episodes & interviews (Film, audio recording, post editing.)

2. Planned episode shoots in studio and remotely by managing production through stages to completion.

3. Presented production ideas and determined creative scenarios for production and delivery.

4. Developed schedules for production, editing, and duplication for timely delivery.

5. Fostered a positive working environment by promoting open communication channels among team members during projects.

Customer Service, Social Media Manager

Shoppers Drug Mart Inc/ Loblaws
03.2012 - 04.2017
  • Through social media assisting over 10 million social media users/Shoppers Drug Mart customers, across Canada in regards to any store disputes, promotion flow, damage claims and more
  • Utilized Twitter and Facebook to promote products, services and content.
  • I was also the first point of contact for newcomers to our company as the Optimum program customer service trainer
  • In that roll I trained 130 + employees a year from 2012-2016
  • Defined and established goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation, and visitor traffic
  • Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.

Education

RAM - Management and Marketing

Harris Institute of The Arts
Toronto, ON
06.1999

Some College (No Degree) - Creative Arts

Dawson College
Montreal, PQ

High School Diploma -

Chambly County High School
St. Lambert, PQ
06.1992

Skills

  • Videography & Lighting
  • Post Editing (Long & Short Form)
  • Social Media Management
  • Photography and Videography

Languages

English
Native/ Bilingual
French
Full Professional
Spanish
Limited

Accomplishments


  • Building the most widely listened to and viewed Hip Hop culture podcast in Canada. As well as coverage on multiple mainstream news publications and programs including Toronto Star, CBC The National, CBC Gem, CP24 News, Global News, 6ix Buzz TV and more.
  • Interviews & collaborations with music and media powerhouses like Kardinal Offishall, Maestro Fresh Wes, George Stroumboulopoulos, Adam22, DJ Akademiks & more.

Timeline

Producer

We Love Hip Hop Network
02.2017 - Current

Customer Service, Social Media Manager

Shoppers Drug Mart Inc/ Loblaws
03.2012 - 04.2017

RAM - Management and Marketing

Harris Institute of The Arts

Some College (No Degree) - Creative Arts

Dawson College

High School Diploma -

Chambly County High School
Kofi Carmichael