Fredy Hernandez
REDDING,CA
Summary
Highly motivated and experienced PepsiCo Sales Leader with extensive customer service and sales experience. Outgoing sales professional with a track record of driving increased revenue, improving buying experience and elevating company profile with targeted markets. Focused Sales Leader with unique positivity in any situation. Persuasive and eloquent with expertise sales and merchandising. Proven track record of thinking quickly to answer questions in high-pressure situations. Talented Sales Leader well-versed in stocking merchandise and planning promotional displays. Demonstrated success in collaborating with store and advertising management to create and deploy successful merchandising strategies for seasonal and promotional needs. Offering 8-year background marketing products within stores to maximize product profitability. I recently transferred to Frito lay, pushing myself out of my comfort zone into a company where i did not know anyone and had to build trust with not only our frontline team but as well as our leadership team. Adversity is what keeps me motivated and always looking for the next challenge to conquer.
Overview
8
8
years of professional experience
Work History
District Sales Leader
Frito Lay/ PepsiCo
08.2023 - Current
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Developed strong relationships with key clients, fostering long-term partnerships and driving repeat business.
- Monitored team member progress through regular reviews and feedback sessions, ensuring continuous improvement in their performance.
Service Manager
PepsiCo
01.2023 - 08.2023
- Resolved customer complaints in professional and timely manner.
- Met with customers to discuss service needs and offer available solutions.
- Resolved escalated customer complaints professionally, turning potentially negative experiences into opportunities for continued patronage.
- Hired, trained and supervised team of service staff members to meet business goals.
- Analyzed service reports to identify areas of improvement.
- Maintained a safe working environment by enforcing strict safety protocols and providing ongoing staff training on proper equipment use.
- Developed and maintained positive relationships with customers to build rapport and trust.
LF Sales
PepsiCo
05.2022 - 01.2023
- Prepared merchandise for sales floor by pricing or tagging.
- Engaged with customers to build rapport and loyalty.
- Helped customers locate products and checked store system for merchandise at other sites.
- Solved customer challenges by offering relevant products and services.
- Fulfilled orders and sourced products to meet rigorous customer delivery schedules.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Increased sales by offering advice on purchases and promoting additional products.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
BCR Sales
PepsiCo
03.2020 - 05.2022
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Trained and developed new hires in company processes, product knowledge, customer service and selling techniques.
- Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
- Greeted customers, offered assistance in finding requested items and carried merchandise to checkout line.
- Provided positive first impressions to welcome existing, new and potential customers.
- Answered customer questions about sizing, accessories and merchandise care.
- Maintained records related to sales, returns and inventory availability.
- Solved customer challenges by offering relevant products and services.
Merchandiser
PepsiCo
04.2016 - 03.2020
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Inspected merchandise for quality and arranged proper display location on floor.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Verified products appeared at correct locations in proper quantities.
- Advanced sales cycle plans by maximizing placement of promotions, point of sale materials and product visibility.
- Answered customer questions regarding store merchandise, department information and pricing.
- Established strong vendor relationships to maintain and support business.
- Prepared interesting and innovative visual displays to grab customer interest and promote sales.
Education
High School Diploma -
Enterprise High School
Redding, CA06.2014
Skills
- Professional demeanor
- Problem-solving skills
- Multi-tasking strength
- Relationship building
- Exceptional customer service
- Upselling
- Adapt to diverse groups
- PepsiCo Product knowledge
- Excellent people skills
- Ubiquitous
- Verbal and written communication
- Territory Management
- Sales Training
Timeline
District Sales Leader
Frito Lay/ PepsiCo
08.2023 - Current
Service Manager
PepsiCo
01.2023 - 08.2023
LF Sales
PepsiCo
05.2022 - 01.2023
BCR Sales
PepsiCo
03.2020 - 05.2022
Merchandiser
PepsiCo
04.2016 - 03.2020
High School Diploma -
Enterprise High School
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