Frankie Lewis

• Lead strategic account growth initiatives across Full Line Operator (FLO) and Wholesale/Reseller channels, aligning efforts with national priorities to drive revenue and increase partner engagement.
• Collaborate with National Customer, West Business Unit, and PRGM teams to create targeted engagement plans, ensuring alignment and execution across multiple high-impact accounts.
• Analyze client data and CRM insights to identify high-value growth opportunities, delivering a 38% YoY increase in volume and consistently exceeding revenue targets.

Results:

• Increase average SKUs per client to 12.8 through data-driven account strategies, addressing critical product gaps across partner channels.
• Surpass equipment placement goals by 15%, optimizing product visibility and client satisfaction.
• Develop and launch digital marketing promotions (e.g., $2-for-$5 campaigns) and customer incentive programs (e.g., distribution growth contests with trip rewards), driving significant sales lifts and deepening customer engagement.

• Cultivated long-term partnerships with key stakeholders, using consultative sales to align regional strategies with national objectives, enhancing client retention and satisfaction.
• Conducted market analysis to inform strategic account planning, maximizing SKU penetration within Full Line Operator accounts and doubling offerings over three years.

Results:

• Delivered 990K cases in 2021, a 12% YoY growth representing 40% of team volume.
• Expanded SKUs with high-impact clients through targeted upsell strategies, driving significant revenue growth.

• Directed a team of 13 sales professionals managing 6,500 client accounts, using CRM tools to monitor pipeline activities, forecast sales, and strengthen client relationships.
• Developed account strategies to secure high-value contracts with major clients like USC, LA Dodgers, and Universal Studios, increasing market share and profitability.

Results:

• Achieved a 4% increase in volume and an 18% boost in gross profit through customized account growth strategies and cross-selling initiatives.
• Reduced operational costs by 8% through resource optimization, enhancing revenue across partner accounts.

• Identified and pursued new partnership opportunities, executing growth strategies in the food service and on-premise segments, aligning with brand standards.

Results:

• Recognized as “Best in Look of Success” for consistently exceeding sales targets and delivering high-quality brand execution across key accounts.