Summary
Overview
Work History
Education
Skills
Timeline
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FRANK CALLEROS

Huntington Beach

Summary

Creative Director, Photographer, and Videographer with 5+ years of hands-on experience driving visual storytelling and content strategy in the eCommerce space. Known for producing high-impact visual content that builds brand identity, drives conversions, and scales digital growth. Proficient in video editing, photo retouching, and integrating AI tools for advanced creative workflows. Passionate about crafting content that connects.

Overview

10
10
years of professional experience

Work History

Creative Director

Wolfpak
02.2020 - Current
  • Directed all visual content for a high-growth eCommerce brand—from concept to execution.
  • Captured, edited, and published compelling video and photo assets used across product launches, digital ads, and social media.
  • Played a key role in defining the visual identity and brand tone for Wolfpak during its formative growth period.
  • Leveraged DaVinci Resolve for cinematic editing and color grading; used Lightroom and Photoshop for premium product imagery.
  • Integrated AI tools like MidJourney and King AI to experiment with product concepts, campaign ideas, and visual mockups.
  • Collaborated cross-functionally with marketing and leadership to align content with business goals and campaign performance metrics.

Model

Brand Talent
01.2016 - Current
  • Appeared in print and digital advertisements for Fashion brands such as Apple Music, UFC Fit, Rebel, etc.
  • Posed for catalogs, e-commerce websites and social media campaigns
  • Featured on Billboard for UFC Fit

Photographer / Videographer

Statera Visuals
01.2017 - 02.2020
  • Produced branded content, product visuals, and promotional campaigns for multiple small business clients.
  • Delivered client-specific video/photo packages with a focus on storytelling and brand consistency.
  • Built a portfolio of diverse work spanning fitness, fashion, and lifestyle brands.

Education

General / In Welding -

Goldenwest College
01-2016

Fire Science -

Santa Ana College
01-2014

High School Diploma - undefined

Huntington Beach High School
06.2013

Skills

  • Creative Direction & Branding
  • Social Media Content Strategy
  • ECommerce Marketing
  • Color Grading & Photo Retouching
  • Team Collaboration & Client Communication
  • Product Photography & Videography
  • Storyboarding & Campaign Planning
  • Short-form & Long-form Video Editing
  • AI-Assisted Visual Content (King AI, MidJourney)

Timeline

Creative Director

Wolfpak
02.2020 - Current

Photographer / Videographer

Statera Visuals
01.2017 - 02.2020

Model

Brand Talent
01.2016 - Current

High School Diploma - undefined

Huntington Beach High School

General / In Welding -

Goldenwest College

Fire Science -

Santa Ana College

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FRANK CALLEROS