Franco Wu
Toronto
Summary
As a recent graduate with a Bachelor of Commerce in Business Management, specializing in Marketing from Toronto Metropolitan University, I am eager to leverage my strong interpersonal and communication skills in a dynamic marketing environment. Fluent in both Cantonese and English, I excel in customer service and team collaboration, making me a dedicated and effective marketing professional.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Lumehra
01.2024 - 05.2024
- Developed and implemented a comprehensive marketing implementation plan, resulting in a 10% increase in market share within the first year.
- Conducted extensive market research to identify target demographics, consumer trends, and competitor analysis, leading to a 15% increase in customer engagement.
- Led marketing audit processes to evaluate performance, identifying areas for improvement and providing actionable insights, resulting in a 15% increase in overall marketing ROI and a 20% reduction in marketing budget wastage.
Social Media Manager
RPM Dance Crew
09.2022 - 01.2024
- Successfully grew the "rpmdancecrew" Instagram account by over 10,000 followers through targeted marketing strategies and engaging content over the span of 2 years.
- Developed and executed comprehensive marketing plans, including content scheduling, thematic campaigns, and performance analysis.
- Actively sought and secured collaborative opportunities for growth, partnering with brands such as OOAK Toronto and Branded Cities.
Team Trainer
The Alley
09.2019 - Current
- Generated over $500,000 in sales for the company over the span of 5 years
- Assisted with over 50,000+ transactions, and brought 200+ customers into our loyalty program
- Trained 20+ employees and trained another 7 to become team leads at the establishment.
Education
Bachelor of Commerce - Business Management, Marketing (Entrepreneurship Minor)
Toronto Metropolitan University; Formerly known as Ryerson University
Skills
- Organizational Skills: Able to balance multiple tasks efficiently under pressure Demonstrated time management skills through juggling academic and work commitments
- Communication Skills: Strong verbal and written communication skills, capable of effectively interacting with customers and team members
- Technical Skills: Proficient in Microsoft Office Suite, including Word, Excel, and PowerPoint
- Smart Serve Certified: Legally certified to serve alcohol in Ontario, enhancing service capabilities in environments where alcohol is served
- Customer Service Excellence: Proven ability to engage positively with customers, enhancing their experience and building loyalty, as demonstrated at The Alley
Extracurricular Activities
TMU Bold Esports, Competed as a player on the League of Legends team, representing TMU in intercollegiate competitions., Provided commentary for competitive games, increasing viewership for our club. UHHU Dance Crew, Collaborated with fellow students to compete in regional dance competitions across Ontario.
Timeline
Marketing Manager
Lumehra
01.2024 - 05.2024
Social Media Manager
RPM Dance Crew
09.2022 - 01.2024
Team Trainer
The Alley
09.2019 - Current
Bachelor of Commerce - Business Management, Marketing (Entrepreneurship Minor)
Toronto Metropolitan University; Formerly known as Ryerson University
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