Francisco Arturo Carranza

• Generated $1,154,780.60 in Net New MRR when adjusted to U.S. market value
• Delivered $319,407.40 in Net New MRR (Year 1) and $417,686.60 in Net New MRR (Year 2) for LATAM, showcasing consistent growth and adaptability.
• Successfully acquired 300+ new accounts, driving market penetration in LATAM and strengthening Odoo’s regional presence.
• Achieved a consistent 19% YoY growth in MRR while maintaining client retention and building long-term relationships.
• In 2024 alone, contributed $7,713.98 in MRR and $44,660.59 in NRR, surpassing NRR targets by 164%.
• Developed localized go-to-market strategies tailored to LATAM markets, navigating complex fiscal and operational requirements.
• Localized Market Expansion Strategy – Identified and implemented region-specific product adaptations (e.g., fiscal compliance in Peru, logistics integrations for ports) to accelerate adoption and reduce friction in new markets.

Founder | Coffee Sales Business | University Project (2018-2019)

• Built a small-scale coffee distribution business, developing lead generation, negotiation, and customer retention skills.
• Managed sales operations, implemented pricing strategies, and optimized logistics, later applying these insights to SaaS sales.