Supply Chain professional driving profitability and fostering growth in consumer-packaged goods companies with expertise in Demand Planning, Customer Planning, Cross-functional Collaboration, Purchasing, Innovation, and Strategic Planning
Led and managed collaboration and replenishment programs (CPFR) with strategic customers, resulting in tangible inventory reductions, and enhanced sales and service metrics.
Proficient in managing all aspects of Sales and Operations Planning (S&OP), aligning cross-functional teams (Sales, Marketing, Finance) to develop accurate forecasts.
Successfully devised and executed commercial sourcing strategies, ensuring optimal supplier relationships for improved product availability and operational efficiencies.
Certified in Production and Inventory Management (CPIM) by APICS
Overview
20
20
years of professional experience
Work History
Sr. Demand Planner
Stryker Canada
06.2022 - 06.2023
Develop and maintain high-quality demand forecasts and analytics, ensuring accuracy and reliability
Lead the demand planning process and facilitate monthly Executive Demand Review meetings, promoting efficiency and coordination with other Demand Planners
Act as primary liaison to cross-functional senior management, providing education on the demand plan and documenting key assumptions
Collaborate with regional IBP team to effectively communicate demand plans throughout the supply function
Provide actionable insights and strategic recommendations to support decision-making by senior leaders
Support product life-cycle management, specifically in new product launches and product exits related to demand planning
Drive continuous improvement within the demand planning organization.
Sr. Demand Planner
Newell Brands
05.2017 - 06.2022
Manage and execute the 18-month demand plan for assigned strategic accounts, ensuring accuracy and alignment with business objectives
Lead and facilitate the Sales and Operations Planning (S&OP) process through Consensus Demand Review meetings, while collaborating with various business partners such as Sales, Trade Marketing, Finance, and Supply Planning to drive effective decision-making
Analyze Point of Sale (POS) trends, consumption patterns, inventory levels, and sales order history to generate the most accurate forecasts possible
Conduct demand aspect of innovation projects, promotional activity, and product lifecycle while maintaining close alignment with Sales and Trade Marketing and other multifunctional teams to gather key inputs
Associate Business Operations Manager
Unilever Canada
05.2016 - 05.2017
Responsible for setting the foundation of the S&OP Demand Forecast process by reviewing top customer planning and interacting closely with cross functional teams such as Sales, Demand Planning and Customer Service to achieve forecast accuracy
Provide direct forecast input to S&OP to executive team from multiple business partners, creating visibility to risks and opportunities and recommending monthly/yearly adjustments to forecast by category
Secure leadership buy-in of forecast builds through compelling analysis and logical articulation
Maintain an overview of the key category issues and manage/communicate the gap working cross functionally on solutions
Develop concrete recommendations around how to improve forecast reliability and profitability via through real-time feedback.
Associate Customer Service Manager
Unilever Canada
01.2014 - 05.2016
Lead collaboration programs (CPFR) with strategic customers conducting a team of high performing professionals across the various disciplines of Supply Chain including demand planning, supply planning, inventory control, order fullfillment, transportation, warehousing and distribution
Managed efficiency and continuous improvement initiatives through deep understanding of customer’s supply chain and objectives in the marketplace
Drive alignment between customer’s replenishment teams, and Unilever’s sales and Planning to improve forecast accuracy and support promotional activity
Developed tools to guarantee on time replenishment and ensure product availability at stores and distribution centers in order to maximize sales
Customer Demand Planner
Unilever Canada
01.2012 - 01.2013
Drive alignment with customers’ planning and order management to improve forecast accuracy, demand volatility, and customer satisfaction
Provide quantitative information to understand forecast variances with a focus on product customer combination that demonstrate a high error to volatility index
Deep understanding of customers’ supply chain deriving insights from their distribution network, ordering practices / policies, Point of Sale data, On Shelf Availability data, customer inventory among others in order to meet forecast error and BIAS targets per customer
Work directly with Key Account Managers to identify forecast variations at customer level and develop solutions to rectify
Demand Planner
Unilever Canada
08.2010 - 01.2012
Responsible for developing and executing demand signal for production and inventory plans
Direct collaboration with other members of the supply chain, sales, marketing, and customer support teams in order to achieve these sales and service objectives
Create sales demand forecast through historical data (sales, market trends, seasonality, promotions, and inventory) utilizing statistical models
Lead forecast consensus meetings with Marketing Managers, reviewing recommended sales forecasts and inventory goals (emphasis on brand transitions, new product introduction, and promotions)
Category Buyer
Unilever Mexico
05.2007 - 05.2010
Managed and supported more than 30 innovation projects per year regionally across Latin America though local implementation of purchasing strategies for new materials
Completed all Supply Chain aspects of new material readiness to ensure material availability for production
Supported savings projects implemented across Latin America to help increase gross margins and generate additional cash flow for the company
National Buyer
Unilever Mexico
05.2005 - 05.2007
Established and implemented purchasing strategies with local suppliers though price negotiation, payment terms, capacity, and quality review
Implemented supplier evaluation process to create a best-in-class and low-risk portfolio of available suppliers
Supported savings projects, which generated additional cash flow for the company
Material Planner
Unilever Mexico
03.2003 - 03.2005
Ensured materials availability to support manufacturing goals by focusing on planning, line scheduling and meeting customer service levels
Communicating with suppliers regarding order status and changes in delivery dates or quantities, ensuring timely availability of goods
Reviewing inventory levels of materials and ordering additional quantities when necessary
Education
APICS Certification in Production And Inventory Management (CPIM) -
03.2005
Bachelor Degree - Industrial Engineering
Iberoamericana University
Cd MX
12.2002
Skills
Demand Planning and Forecasting
Supply Chain Management
Communication and Collaboration
Problem Solving and Decision Making
Cross functional team leadership
Continuous Improvement
Integrated Business Planning
Purchasing
Global Sourcing
Supplier Performance
Timeline
Sr. Demand Planner
Stryker Canada
06.2022 - 06.2023
Sr. Demand Planner
Newell Brands
05.2017 - 06.2022
Associate Business Operations Manager
Unilever Canada
05.2016 - 05.2017
Associate Customer Service Manager
Unilever Canada
01.2014 - 05.2016
Customer Demand Planner
Unilever Canada
01.2012 - 01.2013
Demand Planner
Unilever Canada
08.2010 - 01.2012
Category Buyer
Unilever Mexico
05.2007 - 05.2010
National Buyer
Unilever Mexico
05.2005 - 05.2007
Material Planner
Unilever Mexico
03.2003 - 03.2005
APICS Certification in Production And Inventory Management (CPIM) -