Francisca Mbonu
Charlottetown,Canada
Summary
Marketing professional prepared for impactful roles in driving brand awareness and engagement. Skilled in campaign development, social media strategy, and content creation. Strong focus on team collaboration and achieving results, adaptable to changing needs. Known for creativity, analytical thinking, and effective communication skills.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Red Shores Racetrack & Casino
04.2023 - Current
- Assist with ordering, managing inventory, and storing marketing and reward club's material, as well as marketing assets (physical & logical).
- Develop content for social media platforms and provide input on management and strategy
- Assist with communication and coordination - develop timelines, prepare communication documents, Social Responsibility Assessments, and rules & regulations
- Work closely with the Marketing Manager and Marketing Specialist to ensure the effective execution of all marketing, advertising, promotional, and new product plans.
- Fosters and promotes integrity, teamwork, collaboration, and excellence in guest experience.
- Track key metrics and performance indicators to ensure marketing strategies yield positive results.
- Assist with the implementation and development of RS Marketing Plan
- Establish and maintain effective contacts with appropriate members of the business, social community, and other organizations, in order to build on AL's/Red Shores' relevance.
Customer Service Representative
Mark's Work Wearhouse
09.2021 - 06.2024
- Answered customer inquiries via phone, email, chat and in person
- Handled and resolved customer complaints in a timely and professional manner
- Identified opportunities to offer more products or services to customers based on their needs and preferences
- Assisted customers with placing orders, processing returns and exchanges and providing order progress information
- Followed up with customers to confirm their concerns have been addressed properly
Bookkeeper/Event Assistant
Beaconsfield Historic House
05.2021 - 09.2021
- Recorded day to day financial transactions including purchases, sales, invoices and payments in the appropriate accounting software
- Assisted with the preparation of financial statements, budgets and other financial reports as needed
- Entered and maintained accurate records, databases and files
- Communicated effectively with colleagues, vendors and customers regarding financial transactions, inquiries and errors
Digital Marketing Consultant
Chi Braids
01.2020 - 01.2021
- Developed and created engaging digital content that solidified the business's social media presence
- Conducted market research to keep up to date with competitors and industry trends
- Handled incoming and outgoing emails, communications and the task of interacting with followers and managing advertising campaigns
- Monitored key performance indicators (KPIs) such as website traffic, engagement metrics and conversion rates to identify areas of improvement
Education
BBA - Marketing
University of Prince Edward Island
Charlottetown, PE05.2024
Skills
- Customer service
- Event planning
- Teamwork and collaboration
- Detail-oriented
- Content creation
- Content writing
- Social and new media
- Project management
- Branding
Languages
English
Native or Bilingual
Timeline
Marketing Coordinator
Red Shores Racetrack & Casino
04.2023 - Current
Customer Service Representative
Mark's Work Wearhouse
09.2021 - 06.2024
Bookkeeper/Event Assistant
Beaconsfield Historic House
05.2021 - 09.2021
Digital Marketing Consultant
Chi Braids
01.2020 - 01.2021
BBA - Marketing
University of Prince Edward Island
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