Francine McCray

• Managed operations from pre-lease phase to stabilization, ensuring seamless transitions.
• Implemented marketing strategies that achieved one-third unit occupancy by first quarter.
• Conducted property inspections to identify maintenance needs and compliance issues.
• Negotiated lease agreements, addressing legal and financial aspects for regulatory compliance.
• Coordinated repairs and improvements with contractors, focusing on quality and cost-effectiveness.
• Optimized property budgets, tracking income and expenses to enhance profitability.
• Utilized management software to streamline tasks and improve operational efficiency.
• Developed competitive rental rates through market analysis, boosting property revenue.

Oversaw all phases of property operations, including leasing, renewals, and move-ins/outs.

• Managed accounting administration, including reconciliations, accounts payables, and receivables.
• Processed daily cash receipts through ACH, wires, EFTs, credit cards, and checks.
• Reviewed and applied credits to accounts while managing aging reports and calculating late fees.
• Prepared and mailed monthly account statements to residents in a timely manner.
• Cultivated relationships with operations, asset management, and vendors as primary accounting contact.
• Assisted in achieving revenue goals through occupancy management and resident retention initiatives.
• Monitored performance of leasing team members to ensure effective leasing practices.

• Executed all leasing duties, achieving a closing ratio of 30%.
• Marketed weekly specials to attract prospects and secure leases.
• Cross-sold Essex communities and services to enhance occupancy rates.
• Followed up with unclosed prospects to maintain urgency and referred to sister communities as needed.
• Monitored ILS and marketing automation platforms, including Zillow and Apartments.com.
• Conducted leasing-related tasks, including move-in requirements and property tours.
• Performed daily, weekly, and monthly audits for leasing files and market reports.
• Generated comprehensive reports on renewals, renter insurance, and delinquencies.

• Managed resident work orders and concerns, achieving 24-hour response compliance.
• Coordinated team lunches and resident mixers, enhancing community engagement during holidays.
• Spearheaded donation drives to support local initiatives and foster resident participation.
• Utilized Onsite, Lead2Lease, and ActiveBuilding for efficient resident data management.
• Assisted leasing team with property tours, leasing inquiries, and market surveys.
• Organized package deliveries and maintained orderly package room operations.
• Oversaw service requests for maintenance team, ensuring follow-up for resident satisfaction guarantees.