Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Languages
Timeline
Generic

Francesca Howorth (CSPO, CSM)

Oshawa

Summary

Marketing Technology Analyst with four years of experience in bridging marketing strategies and technical solutions to drive impactful results. Skilled in leading discovery initiatives, documenting business needs and technical solutions, and implementing and optimizing programs in Salesforce Marketing Cloud. Adept at translating complex business needs into actionable requirements and committed to enhancing marketing technology efficiencies and driving impactful campaigns.


Certified as both a CSPO and CSM and with extensive, additional experience as both an Accounts and Project Manager, I have a proven track record in managing end-to-end project lifecycles, including QA and testing, change control processes, and cross-functional collaboration to delivery scalable and data-driven marketing solutions.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Marketing Technology Analyst

Bounteous
02.2021 - Current
  • Leading discovery initiatives, extracting essential information from clients and internal teams to accurately document business needs and solution requirements for digital marketing campaigns
  • Cultivating in-depth knowledge of each client's business and available data, ensuring alignment with campaign targeting and execution methods to achieve the client's marketing objectives
  • Generating, maintaining, and distributing detailed functional requirements, solution documentation, and campaign plans
  • Offering consultation on solution requirements to engineering and development teams throughout Marketing Technology platform (Salesforce Marketing Cloud) implementations and individual campaign builds
  • Directing QA and testing for Marketing Technology platform configurations and individual Campaign builds, ensuring solutions met client business needs, including campaign audience identification, data flows, dynamic content assignment, and touchpoint rendering
  • Initiating change controls for new platforms and campaigns, managing them through to completion with stakeholders, encompassing requirements gathering, solution documentation, and coordination of development and testing across teams
  • Collaborating with the project management team, effectively managing workflow and deadlines across multiple, simultaneous platform-related projects and change controls
  • Acted as the day-to-day Marketing Technology point of contact for internal and client teams, triaging new platform-related requests, and serving as a subject matter expert on the nuances, limitations, and capabilities of each client’s unique platform implementation.

Senior Project Manager

Bounteous
11.2019 - 02.2021
  • Orchestrated comprehensive project management encompassing scope, timeline, budget, issues, risks, and dependencies
  • Spearheaded the on-time and on-budget delivery of digital projects, adhering to internal processes and ensuring high client and team satisfaction
  • Functioned as a dynamic Scrum Master, leading effective Agile ceremonies, including stand-ups, retrospectives, sprint reviews, grooming, and planning
  • Proactively monitored, reported, and navigated project scope changes, budget burn, and timeline risks to ensure seamless project execution
  • Provided weekly transparent project status reports, offering insights to clients and stakeholders on budget, schedule, scope, risks, issues, and dependencies
  • Advocated for the project team, empowering them with essential information for the creation and delivery of exceptional end-products
  • Facilitated efficient meetings, producing detailed agendas, guiding discussions, identifying action items, and ensuring timely follow-ups
  • Acted as a key client contact, ensuring the alignment of expectations and consistently delivering impactful results.

Senior Project Manager

Cundari
01.2016 - 01.2018
  • Orchestrated dual leadership in Account and Project Management within the digital department, ensuring seamless coordination at all project phases
  • Pioneered the identification and development of strategic digital opportunities for both new and existing clients, fostering client objectives achievement
  • Briefed and provided strategic input to internal teams, guiding them toward effective project outcomes and aligning with agreed-upon Statements of Work
  • Led the delivery of the digital portfolio, drafting meticulous project plans to guarantee on-time, within-budget project completion with the highest quality standards
  • Strategically identified, selected, and sourced optimal team resources for exceptional project results, acting as the go-to escalation point for any unresolved issues throughout the project lifecycle
  • Monitored clients' business on a daily basis, serving as a key liaison among clients, department leaders, and production teams to ensure effective communication and the fulfillment of expectations
  • Analyzed key performance indicators (KPIs) for clients' projects, proactively developing and executing plans to address opportunities for change and improvement
  • Managed account and project reconciliation, invoicing, and reporting on client budgets, while conducting department forecasting, revenue, and staffing analyses to contribute to the business planning process.

Senior Project Manager

Critical Mass
01.2015 - 01.2016
  • Led client engagement initiatives as the principal liaison for esteemed accounts, including SAP and Nissan/Infiniti Canada, driving the successful development and execution of innovative interactive web-based media solutions
  • Directed comprehensive account planning, forecasting, and budgeting activities, effectively translating client business needs to the internal team and collaborating closely with project members to propose strategic solutions for anticipated client requirements
  • Orchestrated project scopes by negotiating, defining, and communicating project parameters, demonstrating excellence in developing, maintaining, and executing detailed project plans throughout the project lifecycle
  • Formulated and maintained meticulous project schedules, outlining activities, sequences, dependencies, work effort, duration, and resource requirements, while consistently forecasting, tracking, and managing project budgets, purchase orders, and invoices
  • Managed internal and external project communications, ensuring the seamless exchange of critical project information and deliverables, while proactively identifying, analyzing, mitigating, and communicating project risks to stakeholders
  • Played a pivotal role in project-related activities, contributing expertise to strategy development, user experience and wireframing, content review and auditing, creative review, technical exploration, and the definition of functional requirements, leading to successful QA and user acceptance testing.

Account Supervisor

One Advertising
01.2013 - 01.2015
  • Championed seamless day-to-day client relations with H&R Block, harmonizing activities across out-of-home, print, and digital channels
  • Pioneered the identification and communication of fresh opportunities and upsells, optimizing overall client operational efficiency
  • Led impactful research initiatives, unearthing profound insights into consumer behavior to inform strategic decision-making
  • Conducted thorough competitive analyses, precisely identifying marketplace gaps and strategic prospects
  • Collaborated cross-functionally to interpret client campaign objectives, devising comprehensive cross-channel marketing strategies encompassing television, radio, print, direct mail, web, SEO, paid search, social media, and email
  • Crafted compelling presentation materials by synthesizing strategic insights, ensuring alignment of marketing efforts with overarching business goals
  • Directed account planning, forecasting, and budgeting, exercising meticulous oversight of the Budget Control Report (BCR)
  • Teamed up with clients to define project objectives, set key performance metrics, and devise project approaches, guiding successful project execution within defined timelines and budgets.

Senior Digital Project Manager

Cundari
01.2011 - 01.2013
  • Collaborated with the Account Team to comprehend and convey project requirements to internal teams, ensuring seamless communication channels
  • Conducted negotiations, definitions, and communications for project scopes, taking charge of project estimates, and collaborating with the team for accurate tracking of time and costs against estimates
  • Managed change requests and facilitated the creation of project schedules, encompassing the identification of activities, sequences, dependencies, and resource requirements
  • Executed project plans effectively throughout lifecycles, adhering to project management methodologies and maintaining detailed reports for all projects
  • Identified, analyzed, communicated, addressed, and prioritized project risks from the pitch stage through to launch
  • Oversaw the day-to-day coordination of team efforts, ensuring efficient project flow through the agency and resolving issues promptly
  • Took a proactive approach to project management, anticipating and mitigating potential issues before they escalated, and acted decisively to resolve emerging problems
  • Identified and addressed gaps in the company’s digital process and resourcing structure, implementing measures to enhance efficiency, and actively managed the development team’s resourcing schedule.

Digital Project Manager

01.2011 - 01.2011
  • Orchestrated cross-functional collaboration between Account Management, Strategy, User Experience, Creative, and Development teams throughout the entire project lifecycle, ensuring seamless coordination from concept development to launch
  • Defined and articulated project scope, crafted accurate estimates, and devised project timelines using MS Project, contributing to efficient project planning and execution
  • Innovatively devised and implemented creative solutions for project execution within challenging time constraints, demonstrating adaptability and problem-solving skills
  • Presented detailed timelines and budgets to clients, fostering transparency and effective communication throughout the project engagement
  • Identified, evaluated, and secured internal and third-party resources to meet project requirements, proactively managing changes in scope and drafting project change orders to address evolving needs and challenges.

Education

Bachelor of Arts - English Language and Literature

Queen's University
Kingston, Ontario

Skills

    Agile Methodologies, Scrum, Product Ownership, Remote Collaboration, Certified Scrum Product Owner (CSPO), Certified ScrumMaster (CSM), Project Management, Strategic Analysis, Solution Requirements, QA and Testing, Agile Excellence, Workflow Management, Problem Solving, Remote Client Relationship Management, Marketing Technology, Salesforce Marketing Cloud, Digital Marketing, Campaign Planning, Client Consultation

Certification

Adobe Certified Expert - Adobe Campaign Standard Business Practitioner | Jan 2020 - Mar 2026


Certified ScrumMaster (CSM) - Scrum Alliance | Mar 2020 - Mar 2026


Salesforce Certified Marketing Cloud Email Specialist - Salesforce


Certified Scrum Product Owner® (CSPO®) - Scrum Alliance | Feb 2022 - Feb 2026



Affiliations

  • Digital Project Manager | Trapeze | 2010 - 2010
  • Account Manager / Project Manager (Contract) | Maritz | 2009 – 2010
  • Account Manager (Contract) | Luminato | 2009 – 2009
  • Key Accounts Manager | Icon Digital | 2007 - 2008
  • Key Accounts Executive | Hume Imaging | 2006 - 2007
  • Client Service Representative (Temporary Position) | Honda Canada Inc. | May 2003 - Dec 2003

Languages

English

Timeline

Marketing Technology Analyst

Bounteous
02.2021 - Current

Senior Project Manager

Bounteous
11.2019 - 02.2021

Senior Project Manager

Cundari
01.2016 - 01.2018

Senior Project Manager

Critical Mass
01.2015 - 01.2016

Account Supervisor

One Advertising
01.2013 - 01.2015

Senior Digital Project Manager

Cundari
01.2011 - 01.2013

Digital Project Manager

01.2011 - 01.2011

Bachelor of Arts - English Language and Literature

Queen's University

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Francesca Howorth (CSPO, CSM)