Francesca Demma
Durham,,ON
Summary
Dynamic independent interior stylist and founder of Studio Demma, skilled in transforming spaces through mood board development, furniture selection, and interior styling.
Overview
6
6
years of professional experience
Work History
Founder, Head Designer
STUDIO DEMMA
Durham, GTA
07.2023 - Current
- Specializing in paint selection, mood boards, product sourcing, furniture selection, and interior styling.
- Working with clients locally and abroad to bring their dream space(s) to life.
Interior Stylist
The Property Stylist
Toronto, Part Time/ Contract Based
01.2023 - Current
- Sourcing furniture and décor from inventory to stage properties.
- Working with Toronto Real Estate agents to present their homes tastefully.
Mood Board Creator + Buyer
Gater Studios Inc.
Toronto
01.2023 - 04.2023
- Created product mood boards for Alexandra Gater.
- Sourced and purchased decor for upcoming makeovers.
- Assisted creative producer in branding research/partnerships.
Showroom Consultant
Tonic Living
East York
10.2022 - 01.2023
- Guided clients in selecting upholstery, multi-use fabric, drapery, pillows, and hardware.
- Managed designer trade applications and maintained the swatch library.
- Curated pillow displays and décor vignettes to enhance showroom aesthetics.
Design Assistant
Alexis Koehler Interiors, Victoria Tonelli Design
Toronto
06.2022 - 10.2022
- Helped select hardware, finishes, and window treatments.
- Picked up samples, orders and received furniture.
- Aided VT on BT's 'How to Make the Perfect Bed' segment.
Art Director + Set Designer
FXD Creates
Toronto
06.2019 - 09.2022
- Delegated tasks such as sourcing, buying and set dressing.
- Notable collaborations: Breathe Entertainment, Fela, Deciem, HGTV, The Toronto Maple Leafs, Mr. Saturday, and the Ritz Carlton.
Production Assistant
OPC TV
Toronto
05.2019 - 07.2019
- Worked alongside production managers in office and on-set for Squarespace, OVO x RBC, and Pizza Pops commercials.
- Put together compelling visual treatments and references to support creative direction.
Education
Interior Decorating Certificate (DDA) -
George Brown College
Toronto, ON01-2026
Bachelor of Arts - Film & Media Production
Humber College
Etobicoke04.2020
Skills
- Interior Styling
- Communication
- Furniture Selection
- Attention to Detail
- Mood Board Creation
- Entrepreneurial and Innovative
Customer Service Experience
Senior Wardrobe Stylist, ARITZIA, Toronto, 05/01/20 - 10/01/22
- Booked private shopping appointments with top tier clientele., Styled chic flattering looks based on client's needs.
Dining Room Server + Social Media Manager, Pulcinella Ristorante and Wine Bar, Etobicoke, 03/01/19 - 05/01/20
- Upsold high-profit menu items to patrons and built strong relationships with regulars to enhance revenue., Photographed engaging media content to drive online presence.
Brand Ambassador, The Concierge Club & Femme Fatale Event Staffing, Toronto, 01/01/18- 12/01/20
- Represented various brands, products and events., Boosted sales with product knowledge and social demeanor. Worked with clients such as LCBO, The Beer Store, Moosehead Breweries and Cadillac Fairview.
Timeline
Founder, Head Designer
STUDIO DEMMA
07.2023 - Current
Interior Stylist
The Property Stylist
01.2023 - Current
Mood Board Creator + Buyer
Gater Studios Inc.
01.2023 - 04.2023
Showroom Consultant
Tonic Living
10.2022 - 01.2023
Design Assistant
Alexis Koehler Interiors, Victoria Tonelli Design
06.2022 - 10.2022
Art Director + Set Designer
FXD Creates
06.2019 - 09.2022
Production Assistant
OPC TV
05.2019 - 07.2019
Interior Decorating Certificate (DDA) -
George Brown College
Bachelor of Arts - Film & Media Production
Humber College
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