Frances Sulit
Etobicoke,Ontario
Summary
Marketing professional with a broad range of experience in supporting data driven digital marketing campaigns (email and web) through operations and process excellence. Enthusiastic relationship builder with a special flair for unifying cross-functional teams building consensus to achieve business objectives. Highly responsive to change with demonstrated ability to excel in a fast-paced environment.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Manager, Partner Marketing
SkipTheDishes
Current - Current
- Spearhead comprehensive marketing calendar creation, aligning annual and short-term plans with partners to drive strategic growth and campaign effectiveness.
- Business Development: Orchestrate strategic marketing initiatives, aligning partner goals with company vision to drive substantial growth and market penetration.
- Foster strong partnerships through proactive communication, ensuring seamless coordination of marketing efforts, and mutual success.
- Build and deliver impactful B2B marketing campaigns, consistently exceeding partner expectations and driving measurable business outcomes.
- Analyze campaign performance metrics, identifying key trends to optimize partner marketing strategies and maximize ROI across diverse channels.
- Pioneer creative marketing solutions, leveraging emerging technologies to differentiate partner offerings and capture new market segments.
ECRM Manager, Digital Marketing
SkipTheDishes
11.2021 - 09.2023
- Spearhead eCRM strategy for partnerships, driving personalized campaigns across customer lifecycle. Optimize email programs for engagement and revenue growth.
- Pioneered data-driven eCRM strategies, revolutionizing customer engagement through personalized campaigns and lifecycle optimization.
- Streamlined email deployment processes, boosting efficiency and maximizing impact on customer behavior and revenue metrics.
- Implemented rigorous A/B testing programs, continuously refining engagement strategies and driving substantial revenue growth.
- Mentored and developed a high-performing eCRM team, fostering professional growth and enhancing overall department capabilities.
Associate Manager, Integrated Planning
TD Bank
01.2019 - 01.2021
- Lead marketing plans and projects, delivering solutions aligned with TD's standards.
- Develop and manage end-to-end marketing strategies, enhancing customer communications across channels.
- Partner with cross-functional teams to craft world-class marketing strategies, driving shareholder value and loyalty.
- Consult on marketing aspects, ensuring TD brand protection and superior customer experience.
- Develop target audience strategies and media mix recommendations.
- Manage campaign workflows and vendor relationships.
- Analyzed campaign performance data to refine strategies, enhancing effectiveness, and driving measurable results across multiple channels.
Business Application Analyst III
TD Bank
04.2018 - 11.2019
- Ensured marketing team had necessary technology and platforms for transformation strategy.
- Fostered cross-functional partnerships to design and implement robust marketing offer delivery systems, driving measurable improvements in campaign effectiveness.
- Provided expertise in identifying, testing, and implementing solutions for marketing applications.
- Acted as primary support for application issues, coordinating with internal and external partners.
- Streamlined application support processes, significantly reducing issue resolution time.
- Meticulously maintained application documentation, ensuring seamless knowledge transfer.
Senior Specialist, CRM and Loyalty Operations
Home Depot Canada
01.2016 - 03.2018
- Champion and promote best practices in digital marketing campaigns through excellence in the management of CRM operations, enhancing database functionalities for superior customer experience.
- Fostered partnerships with IT teams and vendors to enhance CRM capabilities, streamlining processes for superior customer experiences.
- Create comprehensive documentation, including use cases and functional requirements, to facilitate seamless development and quality assurance processes.
- Lead cross-functional projects and CRM marketing campaign planning from requirements gathering to implementation, ensuring timely delivery and stakeholder satisfaction.
- Analyze business problems and opportunities, documenting requirements, and delivering end-user training.
- Optimize CRM database performance, resolving data issues, and driving trend reporting to support marketing initiatives and ensure SLA compliance.
- Develop new CRM functionalities to support loyalty programs, improving customer engagement, and driving business growth.
Education
Bachelor of Commerce -
Ryerson University
Skills
- Business Application Analysis/Management
- Business Analysis
- Application Operations (CRM)
- Cross Functional Relationship Management
- Vendor Management
- Account Management
- Call Centre Operations Management
- Loyalty Operations Management
- Digital Marketing
- Campaign Management
- Email Marketing
- Content Marketing
- Integrated Brand Planning
- Customer Journey Optimization
Certification
- Research and Analytics Certificate, Canadian Marketing Association, 2012
- Digital Analytics Certificate, Canadian Marketing Association, 2023
- Foundations of Leadership, Cross Knowledge, 2023
Accomplishments
- Certified Hatha and Vinyasa Yoga Instructor (2011-2018)
- Habitat for Humanity Volunteer (2010-2017)
- Employer of Choice Chair, Marketing, Home Depot (2015-2016)
Timeline
Manager, Partner Marketing
SkipTheDishes
Current - Current
ECRM Manager, Digital Marketing
SkipTheDishes
11.2021 - 09.2023
Associate Manager, Integrated Planning
TD Bank
01.2019 - 01.2021
Business Application Analyst III
TD Bank
04.2018 - 11.2019
Senior Specialist, CRM and Loyalty Operations
Home Depot Canada
01.2016 - 03.2018
Bachelor of Commerce -
Ryerson University
Similar Profiles
Mohibur RahmanMohibur Rahman
OPERATIONS MANAGER at SkipTheDishesOPERATIONS MANAGER at SkipTheDishes
Bhart KhannaBhart Khanna
Self Employed at SkipTheDishesSelf Employed at SkipTheDishes
Bahae TahriBahae Tahri
Bilingual Restaurant Onboarding Specialist at SkipTheDishesBilingual Restaurant Onboarding Specialist at SkipTheDishes