Frank Juarez
Glendale
Summary
Strategic, multidisciplinary creative with 8+ years leading high-impact video production, motion graphics, cinematography, and brand storytelling for tech, fintech, CPG, wellness, and entertainment brands. Adept at partnering with C-Suite, marketing, and product teams to translate business objectives into compelling visual narratives. Combines creative direction with hands-on technical execution to deliver polished content at scale across social, paid media, and buyer-facing brand campaigns.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Video Editor, Motion Graphics Designer & Creative Lead (Freelance)
JxL Creative
Los Angeles
01.2022 - Current
- Functioned as a core creative partner for JxL, leading video direction, motion design, and visual storytelling for multiple national consumer brands.
- Produced 15-20 high-impact video assets monthly, including performance ads, product promos, social campaigns, and e-commerce content.
- Engineered reusable editing templates and custom motion graphics systems, cutting turnaround time by 1-3 days and elevating team-wide efficiency.
- Drove creative strategy for client campaigns-advising on pacing, aesthetics, transitions, typography, and narrative flow to maximize social performance.
- Collaborated directly with the Managing Partner, Art Director, and Project Manager to translate creative briefs into polished, on-brand deliverables that consistently exceeded expectations.
- Led video execution for major brands including Herbivore (featured in Sephora), Silver Mirror, sept a cinq, Alex Mika, and additional boutique lifestyle companies.
- Produced Silver Mirror's flagship hybrid photo/video motion piece, integrating animated product assets, stylized text, and music-driven timing to define the brand's signature look.
- Selected, curated, and mixed music from Artlist and Epidemic Sound to enhance emotional tone, movement, and brand identity across campaigns.
- Maintained a highly organized asset pipeline, ensuring smooth revisions, accurate versioning, and efficient cross-team handoffs.
Founder · Creative Director · Director of Photography & Senior Editor
SAG/14 Production Company
Los Angeles
01.2017 - Current
- Lead creative strategist and production head for a boutique content studio delivering brand-defining video campaigns for startups, national brands, CPG companies, and celebrity-led businesses.
- Own end-to-end creative direction, production, post-production, and client communication - operating as both a hands-on creator and strategic partner.
- Direct full-scale brand video initiatives, helping clients define visual identity, message clarity, and creative tone. Typically produce 2-3 high-impact brand videos per client, overseeing narrative development, scripting, shooting, editing, motion graphics, color grading, sound design, and delivery.
- Manage project pipelines, timelines, and budgets - collaborating directly with business owners, marketing leads, and branding officers to establish scopes of work, align expectations, and exceed deliverables.
- Provide creative leadership by shaping visual tone, developing text/motion systems, selecting music, and crafting concepts that elevate brand perception and drive audience engagement.
- A boutique content studio delivering brand-defining video campaigns for startups, national brands, CPG companies, and celebrity-led businesses.
- Key Brand Collaborations & Impact
- Real American Freestyle (RAF) - Hulk Hogan's Wrestling Brand: Partnered with the Chief Marketing Officer to develop high-energy promotional content ahead of RAF's first-ever national event (broadcast on FOX). Delivered 2-3 polished videos weekly with <24-hour turnaround, creating custom motion graphics, sourcing wrestler footage, and defining a gritty, high-impact visual aesthetic. Produced the brand's most-shared social content to date - generating significant buzz and positive commentary across platforms.
- Quantum Energy Squares (Target & Whole Foods Buyer Campaigns): Act as Quantum's lead creative partner, guiding brand video direction, visual identity, motion design systems, and text/caption style to support their rebrand. Conceptualized and edited the viral-style 'Nexting' video - praised internally as a major creative level-up. Created full buyer-facing campaigns for Target and Whole Foods, including concept development, casting, location scouting, and production. Developed strategy-driven videos highlighting product value, customer demographic insights, and in-store foot traffic potential to secure buyer alignment.
- Body by Simone - Celebrity Fitness Brand (Digital Studio): Serve as Director, DP, Audio Lead, and Chief Lighting Technician, providing full lighting, camera, and audio packages for studio shoots. Produce 8-10 premium 15-20 minute workout videos per collection for Simone's paid online membership platform, ensuring broadcast-level quality and brand consistency. Design and execute clean, soft studio lighting setups to enhance body lines, movement clarity, and overall aesthetic. Edit all long-form content, build custom intro cards, and design motion graphics elements (fonts, colors, timers, sets/reps counters) to create an intuitive, on-brand viewer experience. Developed reusable templates to accelerate workflow, enabling full delivery of all 10 videos within one week for timely app deployment. Create high-energy promo trailers for collection launches using original assets, dynamic pacing, and energizing music selection. Maintain ongoing creative partnership with Simone for nearly a year, consistently receiving strong positive feedback on production value, editing style, and overall creative direction.
Senior Video Editor & Videographer
Rate
Remote
08.2024 - 06.2025
- Created high-impact editorial, motion graphics, and brand content for one of the fastest-growing fintech companies in the U.S.
- Operated as a hybrid Editor/Producer collaborating across Product, Growth, and C-Suite leadership.
- Delivered 15-20 social videos per week and 10+ full-scale assets monthly, covering editing, motion graphics, color, sound, scripting, and visual design.
- Produced 2-3 high-profile motion graphics videos weekly, creating custom-built assets to elevate the company's visual identity.
- Cut production timelines by one full week through streamlined workflows and increased technical efficiency.
- Collaborated directly with Product leadership to build feature videos for the 'Home Search' product, blending UX accuracy with engaging storytelling.
- Conceptualized, storyboarded, and edited the company's ALS fundraising campaign video, filmed at Rate Field. The initiative surpassed $1M+ and featured celebrity involvement.
- Created launch content for Rate's LAP (Language Access Program)-praised by the CEO as 'the best video the company has ever produced.' This became the visual benchmark for future branding.
- Directed and shot talent including UFC champion Julianna Peña, NFL quarterback Jameis Winston, and NASCAR driver Ricky Stenhouse Jr. across multi-city shoots (Chicago, New Orleans, Austin).
- Collaborated with executive leadership, including the Chief Growth Officer and VPs, on narrative, performance direction, and final delivery.
- One of the fastest-growing fintech companies in the U.S.
Education
Bachelor of Fine Arts - Theater
University of Rhode Island
North Kingstown, RI05-2011
Master of Arts - Acting (Honors with Distinction)
University of Surrey
UKSkills
- Premiere Pro
- Video editing
- Motion graphics
- Color grading
- Visual storytelling
- Team collaboration
- After Effects
- DaVinci Resolve
- Media Encoder
- Photoshop
- Lightroom
- Figma
- Frameio
- Vimeo
- Slack
- Digital Cinema Cameras
- Codecs
- On-Set Production Workflows
- Creative Direction
- Brand Storytelling
- Senior-Level Video Editing
- Cinematography
- On-Location Production
- Campaign Development
- Content Strategy
- Cross-Functional Collaboration
- High-Volume Social Content Production
- Color Grading
- Sound Design
- Visual Design
- Client Communication
- Scope Management
- Leadership
Websites
Certification
FAA Part 107 Remote Pilot Certificate (Small UAS)
Hobbies and Interests
- Cinematography
- Lighting
- Color Grading
- Camera Optics
- Film History
- Sound Design
- Editing Techniques
Current Volunteer
ASC Clubhouse
Technical Skills
Premiere Pro, After Effects, DaVinci Resolve, Media Encoder, Photoshop, Lightroom, Figma, Frame.io, Vimeo, Slack, Digital Cinema Cameras, Codecs, On-Set Production Workflows
Timeline
Senior Video Editor & Videographer
Rate
08.2024 - 06.2025
Senior Video Editor, Motion Graphics Designer & Creative Lead (Freelance)
JxL Creative
01.2022 - Current
Founder · Creative Director · Director of Photography & Senior Editor
SAG/14 Production Company
01.2017 - Current
Bachelor of Fine Arts - Theater
University of Rhode Island
Master of Arts - Acting (Honors with Distinction)
University of Surrey