Fizzah Merchant
Toronto,ON
Summary
Results-oriented marketing professional with over 4 years of experience in client coordination, social media management, and brand strategy. Proven expertise in executing impactful marketing campaigns, fostering strong client relationships, and driving audience engagement. Skilled in leveraging digital tools, analytics, and cross-functional collaboration to optimize marketing outcomes. Passionate about delivering creative solutions and measurable results.
Overview
6
6
years of professional experience
Work History
Social Media and Marketing Coordinator
GoodEarth Coffeehouse
01.2024 - Current
- Developed and executed social media strategies, increasing Instagram engagement by 30% within three months.
- Organized and managed promotional events that drove a 15% increase in foot traffic.
- Collaborated with internal teams to curate compelling digital content, boosting brand visibility and audience interaction.
Client Services Specialist – Digital Marketing
Blink Digital
05.2022 - 07.2023
- Managed over 40 digital campaigns for clients, collaborating with actors and production teams to deliver engaging content.
- Improved client retention by streamlining communication and aligning marketing strategies with client objectives.
- Increased social media engagement by 40% through data-driven insights and targeted campaigns.
- Conducted situational analyses and developed media plans to optimize audience outreach and ROI.
Brand Marketing Consultant
CashurDrive Marketing
12.2021 - 05.2022
- Designed and implemented strategic branding initiatives aligned with business goals, increasing client reach by 20%.
- Conducted market research to identify target demographics and create tailored campaigns.
- Strengthened brand positioning through innovative storytelling and cross-channel marketing.
Marketing Associate (Internship)
Kris Mediaworks
08.2021 - 11.2021
- Conducted market research to identify emerging trends and competitive landscapes.
- Collaborated with cross-functional teams to execute impactful campaigns, enhancing engagement by 15%.
- Optimized brand initiatives using data-driven insights, contributing to a 10% increase in campaign performance.
Public Relations & Brand Communications Associate
Trivium Media Group
07.2020 - 12.2020
- Spearheaded PR campaigns and managed social media channels, boosting brand visibility by 25%.
- Responded to customer inquiries, ensuring client satisfaction and strengthening brand reputation.
- Developed public relations strategies that enhanced cross-platform messaging consistency.
Social Media Coordinator (Intern)
Mojo Story
06.2020 - 07.2020
- Created and implemented social media strategies, driving audience engagement by 18%.
- Monitored performance metrics to optimize content delivery and improve campaign effectiveness.
Marketing Assistant (Intern)
Times Network
03.2019 - 04.2019
- Assisted in campaign management and market research for ongoing projects.
- Contributed to content creation, increasing the reach of marketing channels.
Education
Postgraduate Diploma - Marketing
Trent University
Ontario, Canada12.2024
Bachelor's - Mass Media
KC College
Mumbai, India01.2021
Diploma - Event Management and Media
Indian School of Media
Mumbai, India01.2020
Higher Secondary Education - Arts
Mithibai College
01.2018
Skills
- Social Media and Digital Marketing Strategy
- Client Relationship Management (CRM Tools: HubSpot, Salesforce)
- Paid Media Campaigns & Social Media Analytics
- Content Creation & Campaign Management
- Branding & Awareness Development
- Report Writing & Presenting Insights
- Cross-functional Team Collaboration
- Proficiency in Canva, Adobe Creative Suite, Meta Business Suite
- Time Management & Problem-Solving Skills
Education
- Trent University, Canada, Postgraduate in Marketing, September 2023 - December 2024
- KC College, Bachelor's in Mass Media (Major: Advertising), 8.34, June 2018 - May 2021
- Indian School of Media, Diploma in Event Management and Media, June 2019 - May 2020
Key Competencies & Skills
- Social Media and Digital Marketing Strategy
- Client Relationship Management (CRM Tools: HubSpot, Salesforce)
- Paid Media Campaigns & Social Media Analytics
- Content Creation & Campaign Management
- Branding & Awareness Development
- Report Writing & Presenting Insights
- Cross-functional Team Collaboration
- Proficiency in Canva, Adobe Creative Suite, Meta Business Suite
- Time Management & Problem-Solving Skills
Websites
Technical Proficiency
- Tools & Platforms: Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics, Hootsuite, MS Office Suite
- Social Media Platforms: Instagram, Facebook, Twitter, LinkedIn, TikTok
Eligibility to Work
Authorized to work in Canada. Open to relocation.
Timeline
Social Media and Marketing Coordinator
GoodEarth Coffeehouse
01.2024 - Current
Client Services Specialist – Digital Marketing
Blink Digital
05.2022 - 07.2023
Brand Marketing Consultant
CashurDrive Marketing
12.2021 - 05.2022
Marketing Associate (Internship)
Kris Mediaworks
08.2021 - 11.2021
Public Relations & Brand Communications Associate
Trivium Media Group
07.2020 - 12.2020
Social Media Coordinator (Intern)
Mojo Story
06.2020 - 07.2020
Marketing Assistant (Intern)
Times Network
03.2019 - 04.2019
Higher Secondary Education - Arts
Mithibai College
Postgraduate Diploma - Marketing
Trent University
Bachelor's - Mass Media
KC College
Diploma - Event Management and Media
Indian School of Media
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