Fiona TANG
Vancouver,BC
Summary
With over ten years of experience, I am a results-driven Corporate Account Manager for airlines. Have extensive expertise supporting and participating in a range of marketing initiatives and events for both corporate and individual clients. A thorough grasp of CX's direction and culture led to the discovery of numerous strategies to raise brand recognition for the business and support the development of solid local media connections.
Overview
29
29
years of professional experience
Work History
Sales Support & Marketing
IBloom Marketing Ltd.
06.2022 - Current
- Maintain current client relationships and identify areas for potential clients
- Prepare sales reports and manage & update the company's website
- Contacting potential clients to establish a business opportunity
- Develop new sales areas and improve sales through various methods.
- Attended retailer and distributor product and sales training events to consistently increase product knowledge
- Maximized advertising efforts by developing content for social media, like Facebook and Instagram
- Managed booth and approximately increased 15% total revenue and 20% call and email from direct customers
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Business Development Manager
JBC Travel Canada Limited
01.2020 - 03.2020
- Work and promote new services and products to existing/potential customers to increase revenue
- Manage marketing material and brochures
- Keep good relationships with all internal and external clients
- Work closely with airlines, hotels, or tourism associations to promote and boost sales of new products
- Increased client base by around 5% by identifying new business opportunities and cultivating strong relationships with key decision-makers.
Corporate Account Manager – Corporate Sales Team
Cathay Pacific Airways Limited
10.2006 - 11.2019
- Develop and organize various marketing campaigns to achieve Corporate Sales revenue target
- Prepare sales reports and analyze data generated
- Updated product information through Cathay Pacific/Cathay Dragon's corporate website
- Updated client profiles, preferences, and contact information
- Prepare and print marketing promotions letters or special event invitations to corporate customers
- Handle and reply to customer's inquiries timely by phone or email
- Research, collect, and carry out detailed analysis of customers' statistical travel data and competitors' data to improve and enhance marketing & sales plans and strategies
- Identify potential demands and market opportunities for the Cathay Pacific/Cathay Dragon products and destinations by carrying out marketing research and attending trade functions & seminars
- Prepare and make the essential amendments to the Corporate Contracts
- Manage and design corporate fare level
- Plan, prospect and procure new business and capture a diversified base of corporate customers, including major clubs, associations, and chambers of commerce
- Manage and organize different company events and meetings, trade functions, product presentations, events, and seminars to promote the Cathay Pacific/Cathay Dragon Corporate Program and future sales awareness of the Cathay Pacific/Cathay Dragon products and destinations
- Conduct timely performance reviews with top corporate customers and closely monitor of effectiveness of the corporate program and promotion of new products and services.
- Approximately 10% total revenue increase per year
Passenger Sales Executive (Sales & Marketing)
Hong Kong Dragon Airlines Limited
09.1995 - 09.2006
- To perform sales visits and to provide sales support to travel agents in Hong Kong
- To provide updated product information for sales agents, thus, generating sales and business
- Handle and reply to customer inquiries timely
- To prepare sales reports for updating sales performance to clients regularly
- To feedback on competitive environment and recommend remedial actions on fare updates and product development
- To investigate and obtain market intelligence and capacity/frequency planning
- To assist, organize, implement, and direct marketing action plans and provide assistance to travel agents for revenue target achievement
- To Participate in marketing-related jobs and activities
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- To recruit 3-5 new travel agencies to work with us per year
Education
Business Studies (BBS) - Marketing -
National University of Ireland
07.2010
Business Management -
Hong Kong Baptist University
04.2008
Skills
- Strong Organizational Skill
- Results-oriented
- Market data collection and analyst
- Strong Communication
- Co-ordinate Various Events
- Ability to multi-task
- Direct Sales
- Salesforce CRM
- New Business Development
- Time Management
- Market Analysis
References
Available upon request
Languages
English
Full Professional
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Full Professional
linkedin.com/in/fiona-tang-9377bb158
Timeline
Sales Support & Marketing
IBloom Marketing Ltd.
06.2022 - Current
Business Development Manager
JBC Travel Canada Limited
01.2020 - 03.2020
Corporate Account Manager – Corporate Sales Team
Cathay Pacific Airways Limited
10.2006 - 11.2019
Passenger Sales Executive (Sales & Marketing)
Hong Kong Dragon Airlines Limited
09.1995 - 09.2006
Business Studies (BBS) - Marketing -
National University of Ireland
Business Management -
Hong Kong Baptist University
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