Fiona Valathisar

• Key contact for Elan Organic snack line US for grocery store channels. Second year in the market.
• Organized and represented Elan at major national trade shows such as Fancy Food Show and Expo West, contributing to increased brand visibility and new business acquisition.
• Managed strategic relationships with key marketplaces including MyUNFI, Pod Foods, and others, optimizing distribution channels and expanding market presence.
• Oversaw 10+ Distributor warehouses for Elan snack line, including managing its financial reconciliation.
• Successfully negotiated contracts with vendors to secure optimal pricing on wholesale orders and services, resulting in cost savings and improved profitability.
• Developed and executed comprehensive business plans to identify new markets, increase sales, and maximize profitability for Elan's snack line.
• Cultivated strong relationships with key customers and stakeholders, facilitating successful product launches and ongoing business growth.
• Collaborated closely with VP of Sales and cross-functional teams to develop long-term growth strategies, resulting in a 50% increase in annual revenue.
• Led the development and execution of targeted promotional strategies and annual forecast for Elan.
• Prepared and delivered compelling sales pitches to Category Managers and Buyers, resulting in expanded product placement and increased market share.
• Managed relationships with a national Broker representing over 200 major grocery chains, resulting in the successful opening of 250+ stores across the US.

• Key Dresser On-Set as the eye of the Costumer Director.
• Altered existing outfits to fit specific body sizes and types of Actors.

• Responsible for supporting the brand Canada wide by executing all marketing and sales directives given by the BM and HQ (Switzerland).
• Manage and keep record of marketing budget starting from 250K.
• Assist the BM with annual and weekly forecast.
• Organize and execute product launch events in Canada
• Oversee online and off-line marketing programs such as Instagram, Facebook and more.
• Assist national meetings and product knowledge seminars.
• Fostered relationships with customers to expand customer base and retain business.
• Coordinated and finalized sales proposals to complete purchases.
• Tracked industry trends and pursued professional development opportunities to strengthen product and service knowledge.
• Aided BM during executive decision-making process, generating daily reports to recommend corrective actions and improvements.
• Supported Sale Rep by delivering current territory sales data and costing information.
• Highlighted target products with eye-catching signs, displays and shelf positions.
• Analyzed buying trends at each store location to identify appropriate mix of inventory items for top-tier sales.
• Coordinated importation of items via ocean and air, including custom clearances.
• Juggled multiple projects and tasks to ensure high quality and timely delivery.
• Oversaw business communications and coordinated event promotion to increase brand awareness.
• Developed key relationships with vendors, printers and shipping agents.

Adelyn Rae Canada - Summer 2018 & Fall 2021

Agence Le Loft - 2018

NOXS- Production Assistant - 2017

• Priced out products for customers and drew up sales paperwork.
• Supported sales personnel with technical solutions, costing and client presentations.
• Used product knowledge to assist customers and suggest products.
• Answered customer requests with information about product availability, shipping information and status updates.