Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Fiona Benezra

Montreal

Summary

Dedicated fashion professional with over 10 years experience in the industry, demonstrating extensive knowledge of e-commerce trends and merchandising and a proven track record of a talented sales representative. Adept in understanding market dynamics, building strong client relationships, and delivering exceptional sales results. Seeking to leverage my expertise and passion for fashion to contribute to the success of a forward thinking fashion brand in a dynamic and challenging role.

Overview

13
13
years of professional experience
1
1
Certification

Work History

E-commerce Merchandiser and Marketing Coordinator

Tribal Sportswear div of Haggar Canada co.
03.2020 - Current
  • Coordinate and oversee end-to-end planning and execution of e-comm photo shoot projects
  • Responsible for the digital product imagery for B2C and B2B avenues, Managed photo libraries, responsible for product samples, ensure delivery times to coordinate with photo shoots
  • Collaborate with planner to procure all products for e-comm
  • Oversee replenishment of e-comm inventory through Momentis system
  • Develop content, curate product selection and themes, plan and schedule the email marketing campaigns and calendar to increase performance
  • Plan and Schedule new product launches
  • Sales analysis using Google analytics and BI and Shopify
  • Oversee social media calendar and content
  • Engage with influencer's
  • Administer Yotpo Site to monitor and respond to user queries and product reviews
  • Merchandise online product assortment, curate collections, organize product groups
  • Oversee creative writing teams, responsible for all blogs, web content and descriptions
  • Supportive role to director of Marketing
  • Corporate sales: attend trade shows, booth bookings and set-up new accounts, product knowledge for new accounts, maintain communication with accounts, collect and analyze customer feedback to make improvements to products, identify trends and competitors threats, identify new business opportunities, and work towards sales targets set by the company

Project Manager

Tribal Sportswear div of Haggar Canada co.
04.2018 - 03.2020
  • Oversaw the final stages of construction of new office building. point of contact for contractors, designers and building management
  • Developed project plans, tracked project progress, and provided regular status reports to stakeholders
  • Team Leadership: built cross functional teams, motivated and inspired employees to participate in office projects, activities
  • Facilitate effective communication among team members, stakeholders, and external partners
  • Managed corporate engagement with charitable organizations, facilitated fundraising initiatives and coordinated participation efforts
  • Responsible for employee courses and continuing education programs for employees
  • Coordinated and executed the entire process of national sales meetings and trade shows
  • Responsible for overseeing all company travel arrangements
  • Provided Support to chief executive officer

Assistant Manager Customer Service

Jack Victor
01.2013 - 04.2016
  • Cultivated and maintained key relationships with major retail chains: SAKS, Men's Warehouse, Moore's
  • Managed the custom program, responsible for order entry of the program, acted as key liaison between factory and customers concerning the custom program
  • Inside Sales
  • Manage in stock sale programs , including report generation and replenishment
  • Receive, process and validate orders through Momentis systems for stores across north america
  • Offer support to sales representatives in both Canada and the US, as well as assist VP with projects
  • Effectively address and resolve customer complaints through investigation, solution development and management recommendations
  • Collaborated with the department manager, leading a team of 7 to achieve goals.

Sales Representative

Skoop Agency
08.2010 - 01.2013
  • Served as a sales rep at a multi branded agency representing brands such as; Levi's, Fred Perry, Mink Pink, French Connection, Alternative Apparel and more
  • Responsible for the Quebec and eastern canadian territories
  • Generated sales goals of 500k per season per brand
  • Prospect new customers built markets in eastern canada and worked collaboratively with Canada's top retail buyers
  • Participated in trade shows and spearheaded the planning and execution of events to introduce new brands to the market.

Education

Bachelors - Classics Faculty of Arts and Science

Concordia University
01.2010

Skills

  • Magento
  • Shopify
  • Momentis
  • Google Analytics certified
  • Yotpo
  • Klaviyo
  • Microsoft Word
  • Microsoft Excel

Certification

  • 2021, Google Analytics
  • 2023, Microsoft Excel Intermediate

Timeline

E-commerce Merchandiser and Marketing Coordinator

Tribal Sportswear div of Haggar Canada co.
03.2020 - Current

Project Manager

Tribal Sportswear div of Haggar Canada co.
04.2018 - 03.2020

Assistant Manager Customer Service

Jack Victor
01.2013 - 04.2016

Sales Representative

Skoop Agency
08.2010 - 01.2013

Bachelors - Classics Faculty of Arts and Science

Concordia University

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Fiona Benezra