Experienced sales, operations, and product manager with over 20 years in new B2C and B2B business development, retention, strategy, contract negotiations, integrations, and partnerships. Skilled in hiring and training, competitive analysis, project management, and cross-functional collaboration to empower sales teams to increase remote and on-site productivity while delivering optimized engagement with consumers to exceed revenue goals.
Overview
12
12
years of professional experience
Work History
Senior Manager, Content Strategy & Partnerships
Realtor.com
Westlake Village, CA (Remote)
10.2021 - Current
Reporting directly to VP, Sales and Chief Growth Officer: Established a comprehensive framework for sales, operation, automation, reporting, and agreements by collaborating with internal stakeholders across sales, marketing, legal, product, engineering and enterprise teams.
Increased revenue growth consecutively YoY through sales and strategic partnerships, exceeding stretch goals for all product types.
Developed an operational roadmap to lead cross-functional initiatives, building data tools based on consumer behavior (for prospecting), performance reporting (for customers), sales contract optimization (sales support), and product / renewal recommendations (account managers).
Conducted competitive analysis and identified emerging technology opportunities, applying data-driven and user-centric reporting. Collaborated with product and engineering teams to test new opportunities to scale growth initiatives that led to partnerships and acquisitions.
Evaluated operational, sales, and partnership processes to improve our site experience for consumers while increasing efficiencies and reducing costs for sales, training, go-to-market, marketing, engineering, product, and enterprise system teams.
Negotiated 7-figure annualized revenue contracts while managing a book of business with 26 vendors. Participated in various networking events including SXSW and International Builders Show.
Developed quarterly and annual roadmaps (prioritized by incremental / total addressable markets) to improve consumer and customer experience, marketing engagement, and identify crossover revenue opportunities across other teams, including rentals, agents, and broker segments.
Senior Manager, Sales & Renewals
ForwardLine Financial
Woodland Hills, CA
08.2018 - 01.2020
Reported directly to VP, Sales and COO: Developed sales plans to overcome B2B market objections to grow new accounts selling in-house options and outsourcing to partner vendors on a need-by basis.
Renewal Sales increased to 90% for repeat financing, quadrupling revenue and exceeding unit and dollar targets for 17 consecutive months.
Key point of contact for internal and client-facing issues while working directly with the Chief Compliance Officer & General Counsel. Closed/resolved 100% of all escalated accounts.
Interview, train, and develop teams of 53 direct hires. Responsible for professional development and increase in internal promotions using performance evaluations.
Developed 5 Managers / Director to open remote NV office. Traveled, as necessary, to provide additional training and ensure location remained compliant by providing call coaching. Promoted 19 team members.
Managed 30+ Salesforce dashboards and 7 Outlook folders for 4 teams to ensure robust growth of the funnel process from initial interest to closing with a sale.
Created a Power Dialer with inbound/outbound schedules and formational script to increase contact while providing visibility of the sales funnel (call to close).
Director, Sales & Operations
The Camp Transformation Center
Santa Clarita, CA
10.2016 - 08.2018
Recruit, hire, and train while overseeing daily operations of all staff (front and backend).
Increased renewals from 31% to 98% in 1 sales cycle; zero chargebacks. Monitored/identified high-risk clients to reduce turnover and increase profitability with 80-110 new members every 7 weeks.
Highest gross sales and retention (97% signed up with 94% of clients signing up for an annual membership).
Tripled annual revenue and quadrupled add-on sales.
Trained 5 staff members to open their own Camp as Director.
Director, Growth & Operations
We Engage LLC
Encino, CA
01.2014 - 01.2016
Reported directly to CEO for day-to-day operations and planning.
Managed cross-functional teams to enhance business strategies, driving a 25% improvement in operational efficiency within 3 months.
Streamlined corporate communications for sales prospecting, enhancing outreach effectiveness and managing a directory of 5,000 national accounts.
Recruited and trained Business Development Managers, enhancing team performance and achieving a 60% increase in lead conversion rates within 6 months.
Tracked and forecasted sales trends, prepared data and analytics for c-suite and consulting teams.
Skills
Annual Planning & Reviews
Automation
B2B & B2C Sales
Business Operations
Contract Negotiations
CRM Management
Data / Competitive Analysis
Engagedly
Hubspot
Oracle
Jira
Management Consulting
Microsoft Works
Commissions Management
Sales Cycle/P&L
Salesforce Admin
Affiliations
Realtor.com Employee Resource Group Chair: Inspiring Women
Employee Engagement Committee
Diversity Council
Senior Mentor (Sales, Engineers, Enterprise Systems, Operations, and Product team members)
AWARDS
President's Club - Manager's Award realtor.com, Exceeded 100%+ Quota 17 Consecutive Months ForwardLine Financial, Top Dog - Manager of The Year ForwardLine Financial, Gold Service Award The Camp Transformation Center, Dynamic Leadership - Manager of The Year The Camp Transformation Center